Matt Jacobs

Matt Jacobs is a senior consultant at ZAAZ, a Web business consultancy implementing data-driven solutions for long-termclients. Matt has over eight years' experience in business strategy andmarketing and has worked with numerous Fortune 1000 companies. He is an activemember of the Web AnalyticsAssociation and participates on the Research and Standards Committees.


Recent articles by Matt Jacobs

    How Effective Is Your Site Content? - How to determine your content's lifetime, estimate a new content production schedule, and make content more relevant. Jul 14, 2005

    Improve Results Before the Campaign Launches - Marketers generally don't modify data strategy before campaign launch and in-depth analysis. How would results improve if they did? Enter the customer architecture map. Jun 30, 2005

More articles by Matt Jacobs ...

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