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Archive for Jeanniey Mullen

96 articles
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The Future of E-Mail
E-mail service providers are moving into other forms of digital messaging, such as SMS and social media. Here's how one firm is evolving. Oct 26, 2009
Relevancy Wins Big in E-mail
If you stopped distributing your e-mail newsletter, would your subscribers demand its return? Dow Jones Digital Media Daily's subscribers did. Oct 12, 2009
Track E-Mail Campaigns Outside the Inbox
A new tool shows how customers interact with a marketer's e-mail across mobile, social, search, and other channels. Sep 28, 2009
Slowing Down Those Crafty Con Artists
E-mail marketers must ensure they aren't punished by measures aimed to battle the bad guys. Sep 14, 2009
Seven Signs You Need to Revive Your Permissions Database
If your e-marketing program is more than three years old, consider these stats. Aug 31, 2009
Simple But Powerful E-Mail Tips You Might Have Forgotten
Twelve tips to increase your success with e-mail marketing. Aug 17, 2009
Inbound E-Mail Marketing's Importance
Does your e-mail marketing strategy included inbound e-mails? It should. Here's why. Aug 3, 2009
Your Data is Your Life in E-mail
Three best practices for customer data collection in e-mail marketing. Jul 20, 2009
Why I Read Spam
What you can learn about writing e-mail copy from spam. Jul 6, 2009
Taking a Second Look at E-Mail
In today's world of inbox overload and channel integration, consider these techniques to help maximize exposure and monetize results. Jun 22, 2009
Midyear Checkup for Your E-Mail Marketing Efforts
A review of your e-mail strategy should include these four points. Jun 8, 2009
The Life of an E-Mail
What your e-mail is saying to recipients -- beyond what the text says. May 11, 2009
E-mail Privacy and Trust
Establishing trust with consumers is a must. What should e-mail marketers do to make that happen? Apr 27, 2009
How Social Media Influences E-Mail Marketing
Seven e-mail marketing pros offer tips on how to identify and reach social influences. Apr 13, 2009
Social Influencers and BurntToast
Want to identify influencers on your e-mail marketing list? Check out this real-life example. Mar 30, 2009
The Future of E-Mail: Four New Marketing Segments You Need to Know About
The popularity of Facebook, Twitter, and other social networks forces e-mail marketers to Mar 16, 2009
Q&A: The Future of E-Mail Marketing
E-mail marketing ClickZ Experts columnist Jeanniey Mullen responds to questions from Webinar participants. Mar 12, 2009
Knowing When to Ease Up On Frequency
A drill-down exercise into some common complaints about overeager senders. Mar 2, 2009
Bye-Bye E-Mail?
Is this end of e-mail? Or just the next step in its evolution? Feb 2, 2009
2009: The Year of the Subject Line
Three tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives. Jan 5, 2009

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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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