Archive for Jeanniey Mullen

Showing 62 items

• How E-mail Impacts Society
  A nonprofit that helps women break out of poverty was in need of an e-mail marketing makeover. The Email Experience Council offered a helping hand. May 12, 2008
• Romper Room and the E-mail Industry
  In the hard cold business world, how can we as grown-ups keep growing and learning along with our peers? Apr 28, 2008
• One Giant Step for E-mail Marketing
  Erasing the lines between e-mail and mobile messaging. Apr 14, 2008
• A Love/Hate Affair With E-Mail Marketing
  Knowing what people do with e-mail pitches can help your campaign's success. Mar 31, 2008
• E-mail ADD and the Power of Three
  The e-mail deluge is an enormous distraction for recipients, and a formidable obstacle for marketers. Three ways to combat e-mail ADD. Mar 17, 2008
• E-mail Marketing Stays the Same... Even When It's Different
  The three most enduring truths of e-mail marketing -- regardless of the business you're in. Mar 3, 2008
• E-mail Questions That Can't Be Answered (Quickly)
  How can we answer e-mail related questions more effectively? Feb 4, 2008
• The "How Ready Are You?" E-mail Assessment
  Is your e-mail marketing program good to go for 2008? Start by answering these three questions. Jan 7, 2008
• Justifying E-mail Budgets for 2008
  One way to win approval for an increase in an e-mail marketing budget is tie performance to financial results. Here's one approach. Dec 10, 2007
• Five Good Reasons to Send an E-mail
  Drive relevancy, impact, and results at every stage of a customer's engagement with your brand. Nov 26, 2007
• Speaking E-mail
  Lost in translation: why the e-mail industry may be doing itself a disservice. Nov 12, 2007
• Change Lurkers Into Activists
  A digital engagement strategy. Oct 29, 2007
• Why E-Mail ROI Is So Amazing
  Three reasons e-mail marketing budgets should be increased in 2008. Oct 15, 2007
• E-mail Is So Pushy
  At what point in the sales cycle does e-mail have the biggest impact? Oct 1, 2007
• Support E-Mail Marketing Through Facebook
  How a social network uses e-mail to impact core branding and marketing efforts. Sep 17, 2007
• The Overflowing Inbox
  Managing your inbox while you're away. Aug 20, 2007
• Goodbye, Inbox. Hello, Smartphone
  We're addicted to e-mail on our smartphones. Four tips to make sure your e-mail message gets read. Aug 6, 2007
• E-mail Is Part of Web 2.0
  Three tips for integrating e-mail into Web 2.0. Jul 23, 2007
• The Three Levels of E-mail Perception
  Understanding how to build the best e-mail campaign isn't enough. Knowing how to position it is critical for success. Jul 9, 2007
• Choose the Right Time to Send E-mail
  Four tips on choosing the right time to e-mail. Jun 25, 2007
• E-mail's Branding Influence
  Is e-mail's branding impact still strong? Does e-mail still intrigue readers? Or do they just skim it? Jun 11, 2007
• Harnessing E-mail's Strengths
  Three elements you must include in your next marketing campaign to capitalize on what consumers like best about e-mail. May 14, 2007
• Exchange Online's Pay-for-Performance Promise
  Datran Media's CMO reveals how Exchange Online may change the e-mail marketplace with its auction system. Apr 30, 2007
• Three Hot New Trends in E-mail
  Three unique trends that put the spice back into e-mail, and make it interesting and fun again. Apr 16, 2007
• E-Mail's Significant Brand Power
  Not understanding how consumers use e-mail can seriously damage a brand. Apr 2, 2007
• What Does the Reader Care About?
  A six-point checklist for e-mail marketers. Mar 19, 2007
• Which Vendor Is Better?
  Why can't the e-mail industry agree on measurement metrics? Two professionals weigh in. Mar 5, 2007
• E-Mail by the Numbers
  How do you know which e-mail tactics will drive the biggest returns? Four lessons on measuring e-mail programs. Feb 5, 2007
• Who Owns E-Mail?
  Hint: it isn't marketers. But it could be. Jan 22, 2007
• Retailers Light the E-Mail Way
  Are retailers lighting the way for e-mail best practices? Jan 8, 2007
• Four Ways to Maintain E-Mail Momentum Over the Holidays
  Even when your mind's on the holidays, you can still stay ahead of the curve. Dec 11, 2006
• Putting a Price on E-Mail
  Three lessons on monetizing e-mail and getting a bigger piece of the budget pie. Nov 27, 2006
• E-Mail Append: Digging Deep to Drive E-Mail Revenue
  The top three reasons e-mail appends are a viable and profitable option. Nov 13, 2006
• Oprah Revolutionizes E-Mail
  The lines between advertising and marketing are finally diminishing. Oct 30, 2006
• Defining Delivered E-Mail
  If our messages never arrive, what's in them doesn't matter. Oct 16, 2006
• How the Hyphen Makes a Huge Difference
  You say Oct 2, 2006
• Mastering List Targeting
  When trying to create your most successful e-mail, the best list targeting is critical for exceeding your goals. Sep 18, 2006
• How Long Can C-Level Execs Ignore E-Mail?
  E-mail is back and she's ready to party! Aug 7, 2006
• Is Everything Old in E-Mail New Again?
  Whether these technologies are old, new, or new again, they're worth a look. Jul 24, 2006
• Nine Questions to Ask When the Numbers Don't Add Up
  Nine questions to help you determine your e-mail open rate benchmark. Jul 10, 2006
• Growing Your E-Mail Database
  How can B2B e-mail clients grow their databases? Several experts offer tips. Jun 26, 2006
• E-Mail Blunder #4,492: "Look at Me"
  Anyone in your organization who's involved in your e-mail campaign holds a great deal of power over your brand. And it only takes one wrong word or sentence to change your brand forever. Jun 12, 2006
• How Powerful Is E-Mail?
  A new organization attempts to demonstrate just how powerful e-mail can be. May 15, 2006
• E-Mail: Art or Science? Redux
  Is the search box within an e-mail science ...or art? May 1, 2006
• Is E-Mail an Art or a Science?
  Which side of the debate do you fall on? Apr 17, 2006
• E-Mail Is About Awareness
  How to conduct an e-mailmarketing campaign awareness review. Apr 3, 2006
• The E-Mail Marketing Success Forecast
  Twelve questions that forecast e-mail success in 2006. Mar 20, 2006
• Merging Acquisition and Retention E-Mail
  Five facts you need to know. Mar 6, 2006
• Three Approaches to E-Mail Best Practices
  E-mail best practices have become so wide-ranging, it's tough to know which ones your client requires. Three approaches to cut through the confusion. Feb 6, 2006
• JACK FLASH: E-Mail Brings Listeners to the Radio
  A radio station demonstrates how e-mail can be a catalyst for driving success and building brand. Jan 23, 2006
• 2006: The Year E-Mail Marketing Comes of Age
  One nonprofit shows how e-mail can drive success for every effort you have planned this year. Jan 9, 2006
• The E-Mail Chicken or the E-Mail Egg?
  With e-mail, should technology or the strategy take precedence? Dec 12, 2005
• Watch Your Step: Seven E-Mail Landmines
  Landmines cause e-mail programs to blow up. What they are... and how to avoid them. Nov 28, 2005
• Baby Step That Generates Giant E-Mail Leaps
  Sometimes a small change in a campaign translates into a giant leap in results. Nov 14, 2005
• Successful E-Mail Tactics: Entrance and Exit Strategies
  Entrance and exit strategies are critical to your e-mail program contact flow. Some tips to get you started. Oct 31, 2005
• Brand's Power in E-Mail
  Does your e-mail deliver the brand impact it should? Ten quick questions to ensure messages deliver on the brand promise. Oct 17, 2005
• What Happens When You Remove the E-Mail Blinders?
  The rules of e-mail are changing. Adopting a holistic approach to your e-mail marketing will pay off now and in the future. Oct 3, 2005
• Beware the E-Mail Marketing Blinders
  Marketers and customers define "e-mail program" differently. Three steps to help you leverage some of the most valuable marketing space available today. Sep 19, 2005
• My Last ClickZ Column Had a Typo
  Old methods still drive response, even among "experts." Aug 22, 2005
• Best Practices for E-Mail Opt-In?
  Readers don't always know what they're missing. Relevancy is a moving target. How do you address this dilemma? Aug 8, 2005
• E-Mail Heatmaps: More Than a Hot Technology
  How to quickly learn which e-mail copy and creative points may be suppressing response. Jul 25, 2005
• E-Mail vs. E-Newsletters: Is There a Difference?
  Does it make sense to treat e-newsletters differently, and separately, from e-mail? Or do both converge into a complete brand experience? Jul 11, 2005

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