Archive for Jeanniey Mullen

103 articles
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Getting Real About Results
An interview with Alchemy Worx CEO Dela Quist looks at the three questions people should stop asking when it comes to e-mail marketing. Feb 1, 2010
What if People Don't Know What to Do With Your E-mails?
It's time to focus on ensuring you have a strong consumer convenience connection. Here are three ways to start. Jan 19, 2010
Why E-mail Marketing Is in Need of a Makeover
Rethink everything, reinvent everything. Here are some places to start. Jan 4, 2010
One Resolution You Need to Make for 2010
E-mail marketing is changing and you must change with it. If you don't integrate your e-mail efforts with social media channels in the coming year, your conversion results could be at risk. Dec 21, 2009
Web 3.0 Is Finally Here
A look at where to focus change in your e-mail strategies for 2010. Dec 7, 2009
The Tale of E-mail and the Banner Ad
What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad campaigns. Nov 23, 2009
Simple But Powerful E-Mail Tips You Might Have Forgotten
Twelve tips to increase your success with e-mail marketing. Nov 17, 2009
E-mail Marketing by the Numbers
Making lists and keeping focused can go a long way in running effective e-mail campaigns. Start with these three lists. Nov 9, 2009
The Future of E-Mail
E-mail service providers are moving into other forms of digital messaging, such as SMS and social media. Here's how one firm is evolving. Oct 26, 2009
Relevancy Wins Big in E-mail
If you stopped distributing your e-mail newsletter, would your subscribers demand its return? Dow Jones Digital Media Daily's subscribers did. Oct 12, 2009
Track E-Mail Campaigns Outside the Inbox
A new tool shows how customers interact with a marketer's e-mail across mobile, social, search, and other channels. Sep 28, 2009
Slowing Down Those Crafty Con Artists
E-mail marketers must ensure they aren't punished by measures aimed to battle the bad guys. Sep 14, 2009
Seven Signs You Need to Revive Your Permissions Database
If your e-marketing program is more than three years old, consider these stats. Aug 31, 2009
Inbound E-Mail Marketing's Importance
Does your e-mail marketing strategy included inbound e-mails? It should. Here's why. Aug 3, 2009
Your Data is Your Life in E-mail
Three best practices for customer data collection in e-mail marketing. Jul 20, 2009
Why I Read Spam
What you can learn about writing e-mail copy from spam. Jul 6, 2009
Taking a Second Look at E-Mail
In today's world of inbox overload and channel integration, consider these techniques to help maximize exposure and monetize results. Jun 22, 2009
Midyear Checkup for Your E-Mail Marketing Efforts
A review of your e-mail strategy should include these four points. Jun 8, 2009
The Life of an E-Mail
What your e-mail is saying to recipients -- beyond what the text says. May 11, 2009
E-mail Privacy and Trust
Establishing trust with consumers is a must. What should e-mail marketers do to make that happen? Apr 27, 2009