Archive for Jeanniey Mullen

Showing 87 items

Taking a Second Look at E-Mail
In today's world of inbox overload and channel integration, consider these techniques to help maximize exposure and monetize results. Jun 22, 2009
Midyear Checkup for Your E-Mail Marketing Efforts
A review of your e-mail strategy should include these four points. Jun 8, 2009
The Life of an E-Mail
What your e-mail is saying to recipients -- beyond what the text says. May 11, 2009
E-mail Privacy and Trust
Establishing trust with consumers is a must. What should e-mail marketers do to make that happen? Apr 27, 2009
How Social Media Influences E-Mail Marketing
Seven e-mail marketing pros offer tips on how to identify and reach social influences. Apr 13, 2009
Social Influencers and BurntToast
Want to identify influencers on your e-mail marketing list? Check out this real-life example. Mar 30, 2009
The Future of E-Mail: Four New Marketing Segments You Need to Know About
The popularity of Facebook, Twitter, and other social networks forces e-mail marketers to Mar 16, 2009
Q&A: The Future of E-Mail Marketing
E-mail marketing ClickZ Experts columnist Jeanniey Mullen responds to questions from Webinar participants. Mar 12, 2009
Knowing When to Ease Up On Frequency
A drill-down exercise into some common complaints about overeager senders. Mar 2, 2009
Bye-Bye E-Mail?
Is this end of e-mail? Or just the next step in its evolution? Feb 2, 2009
2009: The Year of the Subject Line
Three tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives. Jan 5, 2009
Read This Holiday Column for $0 TODAY
Should you be creating messaging around what's happening in consumers' minds and in their respective inboxes? Dec 22, 2008
Did You Remember My Birthday?
How marketers can increase their brand's equity and retention levels with a simple birthday e-mail. Dec 8, 2008
First Impressions: E-mail's Drive in 2009
Three elements you should consider investing in to ensure your e-mail marketing campaigns drive the strongest first impression. Nov 24, 2008
Paying Homage to E-Mail in the Digital Revolution
E-mail remains an effective channel to drive positive digital consumer experiences. Nov 10, 2008
How Video Drives E-mail and E-mail Drives Social
An Email Experience Council team looks at integrating e-mail, video, and social marketing to promote the Agassi Foundation. Third in a series. Oct 27, 2008
A Love/Hate Affair With E-Mail Marketing
Knowing what people do with e-mail pitches can help your campaign's success. Oct 13, 2008
Jeanniey Mullen says: READ This Column and Get a Free Magazine
Top tips for making sure your "from" name and subject line have the biggest impact. Sep 29, 2008
The Agassi Foundation: Expanding a Brand Focus
The Email Experience Council's nonprofit project team advises the charitable organization on how to promote its new mission. Sep 15, 2008
E-Mail the Future
E-mail messages to futureme.org show some shocking trends in messaging. What can e-mail marketers learn from these letters? Aug 18, 2008
Lessons from The Andre Agassi Charitable Foundation
The launch of this year's Email Experience Council's Nonprofit Initiative underscores three key concepts you should consider when undertaking any new e-mail marketing initiative. Aug 4, 2008
Social Network's Impact on E-Mail Marketing
Gather CEO discusses how the organization of the Web is changing and how that affects businesses building relationships with customers online. Jul 21, 2008
Top E-mail Tips to Drive Response
Even with the ever-changing e-mail landscape, these three tactics drive e-mail response. Jul 7, 2008
Ask People Out on Dates in E-mail on Wednesdays
Best practices for determining the best day and time to send an e-mail marketing message. Jun 23, 2008
What's New in E-mail Best Practices
Some e-mail marketing best practices from yesterday don't work today. Here are a few to avoid. Jun 9, 2008
How E-mail Impacts Society
A nonprofit that helps women break out of poverty was in need of an e-mail marketing makeover. The Email Experience Council offered a helping hand. May 12, 2008
Romper Room and the E-mail Industry
In the hard cold business world, how can we as grown-ups keep growing and learning along with our peers? Apr 28, 2008
One Giant Step for E-mail Marketing
Erasing the lines between e-mail and mobile messaging. Apr 14, 2008
A Love/Hate Affair With E-Mail Marketing
Knowing what people do with e-mail pitches can help your campaign's success. Mar 31, 2008
E-mail ADD and the Power of Three
The e-mail deluge is an enormous distraction for recipients, and a formidable obstacle for marketers. Three ways to combat e-mail ADD. Mar 17, 2008
E-mail Marketing Stays the Same... Even When It's Different
The three most enduring truths of e-mail marketing -- regardless of the business you're in. Mar 3, 2008
E-mail Questions That Can't Be Answered (Quickly)
How can we answer e-mail related questions more effectively? Feb 4, 2008
The "How Ready Are You?" E-mail Assessment
Is your e-mail marketing program good to go for 2008? Start by answering these three questions. Jan 7, 2008
Justifying E-mail Budgets for 2008
One way to win approval for an increase in an e-mail marketing budget is tie performance to financial results. Here's one approach. Dec 10, 2007
Five Good Reasons to Send an E-mail
Drive relevancy, impact, and results at every stage of a customer's engagement with your brand. Nov 26, 2007
Speaking E-mail
Lost in translation: why the e-mail industry may be doing itself a disservice. Nov 12, 2007
Change Lurkers Into Activists
A digital engagement strategy. Oct 29, 2007
Why E-Mail ROI Is So Amazing
Three reasons e-mail marketing budgets should be increased in 2008. Oct 15, 2007
E-mail Is So Pushy
At what point in the sales cycle does e-mail have the biggest impact? Oct 1, 2007
Support E-Mail Marketing Through Facebook
How a social network uses e-mail to impact core branding and marketing efforts. Sep 17, 2007
The Overflowing Inbox
Managing your inbox while you're away. Aug 20, 2007
Goodbye, Inbox. Hello, Smartphone
We're addicted to e-mail on our smartphones. Four tips to make sure your e-mail message gets read. Aug 6, 2007
E-mail Is Part of Web 2.0
Three tips for integrating e-mail into Web 2.0. Jul 23, 2007
The Three Levels of E-mail Perception
Understanding how to build the best e-mail campaign isn't enough. Knowing how to position it is critical for success. Jul 9, 2007
Choose the Right Time to Send E-mail
Four tips on choosing the right time to e-mail. Jun 25, 2007
E-mail's Branding Influence
Is e-mail's branding impact still strong? Does e-mail still intrigue readers? Or do they just skim it? Jun 11, 2007
Harnessing E-mail's Strengths
Three elements you must include in your next marketing campaign to capitalize on what consumers like best about e-mail. May 14, 2007
Exchange Online's Pay-for-Performance Promise
Datran Media's CMO reveals how Exchange Online may change the e-mail marketplace with its auction system. Apr 30, 2007
Three Hot New Trends in E-mail
Three unique trends that put the spice back into e-mail, and make it interesting and fun again. Apr 16, 2007
E-Mail's Significant Brand Power
Not understanding how consumers use e-mail can seriously damage a brand. Apr 2, 2007
What Does the Reader Care About?
A six-point checklist for e-mail marketers. Mar 19, 2007
Which Vendor Is Better?
Why can't the e-mail industry agree on measurement metrics? Two professionals weigh in. Mar 5, 2007
E-Mail by the Numbers
How do you know which e-mail tactics will drive the biggest returns? Four lessons on measuring e-mail programs. Feb 5, 2007
Who Owns E-Mail?
Hint: it isn't marketers. But it could be. Jan 22, 2007
Retailers Light the E-Mail Way
Are retailers lighting the way for e-mail best practices? Jan 8, 2007
Four Ways to Maintain E-Mail Momentum Over the Holidays
Even when your mind's on the holidays, you can still stay ahead of the curve. Dec 11, 2006
Putting a Price on E-Mail
Three lessons on monetizing e-mail and getting a bigger piece of the budget pie. Nov 27, 2006
E-Mail Append: Digging Deep to Drive E-Mail Revenue
The top three reasons e-mail appends are a viable and profitable option. Nov 13, 2006
Oprah Revolutionizes E-Mail
The lines between advertising and marketing are finally diminishing. Oct 30, 2006
Defining Delivered E-Mail
If our messages never arrive, what's in them doesn't matter. Oct 16, 2006
How the Hyphen Makes a Huge Difference
You say Oct 2, 2006
Mastering List Targeting
When trying to create your most successful e-mail, the best list targeting is critical for exceeding your goals. Sep 18, 2006
How Long Can C-Level Execs Ignore E-Mail?
E-mail is back and she's ready to party! Aug 7, 2006
Is Everything Old in E-Mail New Again?
Whether these technologies are old, new, or new again, they're worth a look. Jul 24, 2006
Nine Questions to Ask When the Numbers Don't Add Up
Nine questions to help you determine your e-mail open rate benchmark. Jul 10, 2006
Growing Your E-Mail Database
How can B2B e-mail clients grow their databases? Several experts offer tips. Jun 26, 2006
E-Mail Blunder #4,492: "Look at Me"
Anyone in your organization who's involved in your e-mail campaign holds a great deal of power over your brand. And it only takes one wrong word or sentence to change your brand forever. Jun 12, 2006
How Powerful Is E-Mail?
A new organization attempts to demonstrate just how powerful e-mail can be. May 15, 2006
E-Mail: Art or Science? Redux
Is the search box within an e-mail science ...or art? May 1, 2006
Is E-Mail an Art or a Science?
Which side of the debate do you fall on? Apr 17, 2006
E-Mail Is About Awareness
How to conduct an e-mailmarketing campaign awareness review. Apr 3, 2006
The E-Mail Marketing Success Forecast
Twelve questions that forecast e-mail success in 2006. Mar 20, 2006
Merging Acquisition and Retention E-Mail
Five facts you need to know. Mar 6, 2006
Three Approaches to E-Mail Best Practices
E-mail best practices have become so wide-ranging, it's tough to know which ones your client requires. Three approaches to cut through the confusion. Feb 6, 2006
JACK FLASH: E-Mail Brings Listeners to the Radio
A radio station demonstrates how e-mail can be a catalyst for driving success and building brand. Jan 23, 2006
2006: The Year E-Mail Marketing Comes of Age
One nonprofit shows how e-mail can drive success for every effort you have planned this year. Jan 9, 2006
The E-Mail Chicken or the E-Mail Egg?
With e-mail, should technology or the strategy take precedence? Dec 12, 2005
Watch Your Step: Seven E-Mail Landmines
Landmines cause e-mail programs to blow up. What they are... and how to avoid them. Nov 28, 2005
Baby Step That Generates Giant E-Mail Leaps
Sometimes a small change in a campaign translates into a giant leap in results. Nov 14, 2005
Successful E-Mail Tactics: Entrance and Exit Strategies
Entrance and exit strategies are critical to your e-mail program contact flow. Some tips to get you started. Oct 31, 2005
Brand's Power in E-Mail
Does your e-mail deliver the brand impact it should? Ten quick questions to ensure messages deliver on the brand promise. Oct 17, 2005
What Happens When You Remove the E-Mail Blinders?
The rules of e-mail are changing. Adopting a holistic approach to your e-mail marketing will pay off now and in the future. Oct 3, 2005
Beware the E-Mail Marketing Blinders
Marketers and customers define "e-mail program" differently. Three steps to help you leverage some of the most valuable marketing space available today. Sep 19, 2005
My Last ClickZ Column Had a Typo
Old methods still drive response, even among "experts." Aug 22, 2005
Best Practices for E-Mail Opt-In?
Readers don't always know what they're missing. Relevancy is a moving target. How do you address this dilemma? Aug 8, 2005
E-Mail Heatmaps: More Than a Hot Technology
How to quickly learn which e-mail copy and creative points may be suppressing response. Jul 25, 2005
E-Mail vs. E-Newsletters: Is There a Difference?
Does it make sense to treat e-newsletters differently, and separately, from e-mail? Or do both converge into a complete brand experience? Jul 11, 2005

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