Ken Magill
Recent articles by Ken Magill
Site Caters to Wannabe Ad Copywriters
Watch out, ad copywriters: A new site aims to tap the Web's average Joes and Josephines to do your jobs.
Jul 22, 2005
Smaller Advertisers to Spend More on IYP: Study
Among all media tracked by The Kelsey Group, only PPC Internet Yellow Pages showed a significant jump in planned spending.
Jul 21, 2005
Behavioral Targeting Making Gains: 24/7 Real Media
A vendor study examines behavioral targeting effectiveness from both the buy and sell side.
Jul 20, 2005
New Movers Turn to Local Search
A Yahoo!/Harris Interactive study reports most new movers -- a group coveted by marketers -- find solace in local Web searching.
Jul 19, 2005
AOL Taps Three Agencies for AOL.com Relaunch
Carat Interactive, Atmosphere BBDO, and The Martin Agency will handle the three-pronged launch campaign.
Jul 18, 2005
News Corp. To Acquire Intermix
UPDATE: Rupert Murdoch's News Corp. demonstrates the seriousness of its commitment to digital media.
Jul 18, 2005
Dennis Digital Names Marketing Director
Dennis taps Rob Wilk to create sponsorship packages for its online lad mags.
Jul 15, 2005
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