Ken Magill

Recent articles by Ken Magill

Site Caters to Wannabe Ad Copywriters
Watch out, ad copywriters: A new site aims to tap the Web's average Joes and Josephines to do your jobs. Jul 22, 2005

Smaller Advertisers to Spend More on IYP: Study
Among all media tracked by The Kelsey Group, only PPC Internet Yellow Pages showed a significant jump in planned spending. Jul 21, 2005

FTC Charges Seven Companies for Affiliate Spam
CAN-SPAM slams hired-gun e-mailers. Jul 21, 2005

Behavioral Targeting Making Gains: 24/7 Real Media
A vendor study examines behavioral targeting effectiveness from both the buy and sell side. Jul 20, 2005

New Movers Turn to Local Search
A Yahoo!/Harris Interactive study reports most new movers -- a group coveted by marketers -- find solace in local Web searching. Jul 19, 2005

AOL Taps Three Agencies for AOL.com Relaunch
Carat Interactive, Atmosphere BBDO, and The Martin Agency will handle the three-pronged launch campaign. Jul 18, 2005

News Corp. To Acquire Intermix
UPDATE: Rupert Murdoch's News Corp. demonstrates the seriousness of its commitment to digital media. Jul 18, 2005

Dennis Digital Names Marketing Director
Dennis taps Rob Wilk to create sponsorship packages for its online lad mags. Jul 15, 2005

E-Mailers Lobby FTC for Opt-Out Sunset Provision
Industry wants a statute of limitations on e-mail opt-out validity. Jul 15, 2005

AOL, Chrysler Launch Rogue Mobile Phone Promo
Movie trailers include a mobile call-to-action. Jul 14, 2005

More articles by Ken Magill ...