Archive for Shane Atchison

104 articles
Showing 1 to 20
Page: 1 2 3 4 5 6

• The ABCs and LOLcats of Social Media
  Not all companies or campaigns need cute, furry animals to tell stories or engage customers online. Nov 9, 2009
• Careers: Promoting Open-Source Leadership
  Give employees the room to think and create for themselves. Agencies and their clients will be better off for it. Oct 26, 2009
• The How-To's of 'Digital Merchandising'
  Marketers should promote digital merchandising instead of behavioral targeting. Here's why. Oct 12, 2009
• How to Convince Your CEO to Invest in Digital
  Five ways to make a compelling case that online advertising must be added to your marketing mix. Sep 28, 2009
• Why You Should Get Started on Social Media
  In social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits.
  Sep 14, 2009
• Expert Advice From YouTube
  How do you successfully execute an online video campaign? YouTube offers six best practices. Aug 17, 2009
• What Clients Want From a Digital Marketing Agency
  Four ways that digital agencies can help build a relationship with a client. Aug 3, 2009
• Web Analytics for Social Media
  Everything you learned about Web analytics three years ago is now wrong. What to measure in social media. Jul 20, 2009
• The Compete Picture
  The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool. Jul 6, 2009
• The Fable of Free: Lessons From an iPhone App
  A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics. Jun 22, 2009
• The State of Digital Marketing, 2009
  TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends. Jun 8, 2009
• The Development of Analytics
  Analytics and development are the peanut butter and jelly of an agency -- the two ingredients that go together to make a scrumptious digital sandwich. May 11, 2009
• Search and Analytics: Enhancing Brand Visibility and Relevance
  Analytics can help to reveal a more in-depth story about organic traffic being driven to a site and how that traffic behaves once it is on the site. Apr 27, 2009
• The Write Stuff: Hire Good Copywriters and Get Ideas for Life
  How the copywriter's role is changing in today's digital environment. Apr 13, 2009
• How Analytics and User Experience Design Can Work Together
  The traveling carnival as a metaphor for a Web site: each experience extends far beyond the gates. Mar 30, 2009
• Design by Numbers: How Creative and Data Complement Each Other
  Massive technological and societal shifts are creating a huge role for the designer to play as an intermediary between data and culture. Mar 16, 2009
• Fulfilling the Promise of Personalization
  How testing and targeting online marketing campaigns can drive better results. First in a two-part series. Feb 2, 2009
• The Art of Taking Risks
  Four tips for evaluating whether a risk is healthy or just plain stupid. Jan 5, 2009
• Social Media: Your Customer Is More Important Than Ever
  And measuring social media is vital. Dec 22, 2008
• How to Develop a Consistent Targeting Strategy
  Five tips for bridging the divide between offsite and onsite targeting efforts. Dec 8, 2008

104 articles
Showing 1 to 20
Page: 1 2 3 4 5 6

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