Archive for Shane Atchison

105 articles
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Predictive Analysis in Unusual Places
Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance. Nov 23, 2009
The ABCs and LOLcats of Social Media
Not all companies or campaigns need cute, furry animals to tell stories or engage customers online. Nov 9, 2009
Careers: Promoting Open-Source Leadership
Give employees the room to think and create for themselves. Agencies and their clients will be better off for it. Oct 26, 2009
The How-To's of 'Digital Merchandising'
Marketers should promote digital merchandising instead of behavioral targeting. Here's why. Oct 12, 2009
How to Convince Your CEO to Invest in Digital
Five ways to make a compelling case that online advertising must be added to your marketing mix. Sep 28, 2009
Why You Should Get Started on Social Media
In social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits.
Sep 14, 2009
Expert Advice From YouTube
How do you successfully execute an online video campaign? YouTube offers six best practices. Aug 17, 2009
What Clients Want From a Digital Marketing Agency
Four ways that digital agencies can help build a relationship with a client. Aug 3, 2009
Web Analytics for Social Media
Everything you learned about Web analytics three years ago is now wrong. What to measure in social media. Jul 20, 2009
The Compete Picture
The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool. Jul 6, 2009
The Fable of Free: Lessons From an iPhone App
A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics. Jun 22, 2009
The State of Digital Marketing, 2009
TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends. Jun 8, 2009
The Development of Analytics
Analytics and development are the peanut butter and jelly of an agency -- the two ingredients that go together to make a scrumptious digital sandwich. May 11, 2009
Search and Analytics: Enhancing Brand Visibility and Relevance
Analytics can help to reveal a more in-depth story about organic traffic being driven to a site and how that traffic behaves once it is on the site. Apr 27, 2009
The Write Stuff: Hire Good Copywriters and Get Ideas for Life
How the copywriter's role is changing in today's digital environment. Apr 13, 2009
How Analytics and User Experience Design Can Work Together
The traveling carnival as a metaphor for a Web site: each experience extends far beyond the gates. Mar 30, 2009
Design by Numbers: How Creative and Data Complement Each Other
Massive technological and societal shifts are creating a huge role for the designer to play as an intermediary between data and culture. Mar 16, 2009
Fulfilling the Promise of Personalization
How testing and targeting online marketing campaigns can drive better results. First in a two-part series. Feb 2, 2009
The Art of Taking Risks
Four tips for evaluating whether a risk is healthy or just plain stupid. Jan 5, 2009
Social Media: Your Customer Is More Important Than Ever
And measuring social media is vital. Dec 22, 2008