Archive for Tessa Wegert

403 articles
Showing 1 to 20
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• Digital Media Predictions for 2010
  What trends are strategists expecting to see in digital advertising and publishing in the coming year? Nov 19, 2009
• Marketing to the Vampire Crowd
  Entertainment companies and major brands stand to benefit when the line between fiction and reality is blurred. Here are some undead examples. Nov 12, 2009
• Get a Jump on Online Sports Marketing
  Here are some of the best digital sports campaigns on the Internet now, and what you can learn from them. Nov 5, 2009
• In Online Advertising, Creative Counts
  Media buyers must become equal partners with online ad designers. Here's why. Oct 29, 2009
• Fresh Ideas for Grocery Chain Campaigns
  Grocery store chains have moved their marketing efforts online, demonstrating they have plenty more to offer than a special on top round. Oct 22, 2009
• Trick or Treat: The Word on Cookies
  A proposal to allow the use of cookies on U.S. government Web sites and Facebook's move to adhere to Canada's stricter privacy law could affect online marketing campaigns. Oct 15, 2009
• Case Study: Sony's '2012' Campaign
  Sony Pictures Digital's online marketing campaign for '2012' offers an interesting combination of teaser ads, viral marketing, and traditional motion picture advertising. Oct 8, 2009
• Monitoring Your Online Audience
  A tool helps media buyers seek out new sites on which to advertise, assess the effectiveness of ads, and more. Oct 1, 2009
• Reinventing Your Brand
  Brands are often forced to reinvent themselves out of necessity. Here are two examples. Sep 24, 2009
• 'The Lost Symbol' Takes Its Puzzles Online
  Dan Brown's long-awaited mystery novel lends itself well to a marketing campaign that culminates in some impressive social and mass media marketing. Sep 17, 2009
• Consumer Reviews Count
  Every brand has the most convincing form of advertising available at its disposal. Isn't it time we started using it? Sep 10, 2009
• The Collective Consumer Impression of Online Ads
  Consumers are wielding their power to roll, expand, click, and buy more aggressively than ever. Here are three ways that marketers can tap that collective power. Sep 3, 2009
• Social Media Informs Planning and Buying
  CGM and social media offer marketers deep and valuable insights into their target audience. Aug 27, 2009
• Are Media Buyers Becoming Obsolete?
  With self-serve ad platforms cropping up all over the place, is there still a place for media buyers? Aug 20, 2009
• Show Some Skins for Summer
  Home page skins can increase awareness of and interest in a product or brand, making a big impact for your client. Aug 13, 2009
• A Lesson in Interactivity From Susan Boyle
  The newest interactive banner ads both inform and entertain consumers. Here's how. Aug 6, 2009
• Big Ad Opportunities for Small Businesses
  Between video ads and do-it-yourself placements, the outlook for marketing in this market is looking bright. Jul 30, 2009
• In the Spirit of Alcohol Marketing
  Alcohol brands are tapping YouTube, Facebook, and iPhone applications for innovative interactive marketing campaigns. Jul 23, 2009
• The Agency-Publisher Divide
  Agencies, and their clients, are focused on the arbitrary act of getting clicks, whereas the publisher is focused on selling products. Can agencies and publishers ever work together? Jul 16, 2009
• Getting Creative With Back-to-School Campaigns
  Media buyers must start now to ensure that their clients' promotions rise above the clutter in the coming months. Study these examples. Jul 9, 2009

403 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

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