Archive for Anna Papadopoulos

55 articles
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Digital Advertising Needs to Impress
What compels someone to click through an online ad? Psychosis or a tailored message? Nov 4, 2009
Keeping a Team in a Rotating Economy
Employee retention is a challenge in digital advertising. What are you doing to keep your best people dedicated and loyal? Oct 7, 2009
Transparency in Targeting
Q&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks. Sep 9, 2009
How to Write Media Tactics, Part 3
Now that you've written a media objective and media strategy, it's time to get into the nitty-gritty: media tactics. Aug 12, 2009
How to Write a Media Strategy, Part 2
There is a strong temptation to write your strategy as part of your objective. Don't do it. Jul 15, 2009
How to Write a Media Objective, Part 1
Marketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable. Jun 17, 2009
Behavioral Targeting Profile: Datran Media
More advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help. May 20, 2009
Beating Corruption Online
Click fraud is at an all-time high. Three tips for spotting it in your ads. Apr 22, 2009
The Behavioral Targeting Stimulus Plan
The economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Mar 25, 2009
Six Tips to Get the Most From Vendor and Agency Meetings
A Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series. Feb 25, 2009
To Meet, or Not to Meet: That Is the Question
An agency media director's guide to managing meeting requests and evaluating media properties. First in a two-part series. Jan 28, 2009
How Fear-Based Marketing Can Be Effective
There are ways to use innate human fear to empower consumers and allow them to be in control. Dec 31, 2008
Neuromarketing: Why Fear Sells, Sex Doesn't
A new book explores how marketers can make the most of our natural instincts. Dec 3, 2008
As You Type It: Shakespeare & Co.
All the world's a data chip. And all the men and women merely players. Nov 5, 2008
Socializing With Media6Degrees: How Targeting Fits In
The conversation continues with David Honig on the intersection of social media and behavioral targeting. Part two of a two-part series. Oct 8, 2008
Socializing With Media6Degrees: Social Behavioral Data
Media6Degrees' David Honig talks about social behavioral data and Facebook's Beacon. Part one of a two-part series. Sep 10, 2008
It's Not You, It's Me
How behavioral targeting has failed at the information game. Aug 13, 2008
iEverywhere: Behavioral Targeting on the Go
For data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Jul 16, 2008
It's Greek to Me: Behavioral Targeting the Ancient Way
Marketers should avoid sending cryptic or overly specific messages to customers. Jul 2, 2008
Five Ways to Avoid Misinterpreting Consumer Behavior
A major life event offers insights into how to provide a better foundation for building a behavioral plan. Jun 18, 2008