Archive for Kate Kaye

859 articles
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• New NAI Opt-Out Tool Protects Against Cookie Deletion
  The behavioral ad sector's self regulatory group hopes its latest initiative quiets concerns about cookie-based tools that allow consumers to opt-out from ad targeting. Nov 5, 2009
• News Corp Reports Steep Drop at Digital Unit
  Company suffers double-digit decline in digital revenue, seeks to distinguish itself from Facebook. Nov 4, 2009
• NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike
  Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal. Nov 3, 2009
• Questions for Microsoft Advertising's Jed Nahum on the Future of AdECN
  Microsoft plans to launch an improved version of its AdECN exchange in January. What can advertisers expect? Nov 3, 2009
• Nielsen in Pact to Use Offline Data for Online Ad Targeting
  A new partnership between Nielsen and DataLogix allows advertisers to target online ads down to a household or near-household level. Nov 2, 2009
• Financial Agency Bill Inches Closer to Law
  ANA mounts opposition to a bill that could expand the FTC's power. Oct 30, 2009
• From Bloomberg to Small Hoboken Campaign, Social Media Matters
  Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies. Oct 29, 2009
• Ad Group Concerned Financial Agency Bill Is Moving Too Fast
  A looming bill establishing a Consumer Financial Protection Agency could cause confusion for marketers, the ANA argues. Oct 27, 2009
• IPhone Ad Firms Hope Deals Spark Interest in App Ads
  Middlemen for iPhone app ads hope working with online ad networks eases buying process for advertisers. Oct 26, 2009
• Yahoo Takes Another Stab at Branded Content with GroupM
  Yahoo has a spotty history with branded content. It hopes a deal with GroupM will mark a turning point. Oct 22, 2009
• Audience Science to Push Agency-Aimed Service with Funding
  Behavioral targeting firm will use new financing to advance a segmentation service that's geared toward agencies. Oct 20, 2009
• Yahoo Adds Goodby, Aims for More Focused Brand Campaign
  Joining the already-assembled team of Ogilvy and branding firm Landor and Associates, Goodby will lead Yahoo's North American branding campaign. Oct 20, 2009
• IAB Blasts FTC Online Endorsement Guidelines
  Asks the Federal Trade Commission to withdraw its new guidelines for social media endorsements. Oct 15, 2009
• Vixen, Doctor, and Average Joe Market Sex Treatment on Twitter
  Boston Medical Group, the erectile dysfunction treatment service, is taking an integrated media approach to competing with the little blue pill and big pharma. Oct 15, 2009
• Google Aims for Better Academic Ties on Public Policy Issues
  Company is seeking an exec to build support for its positions on privacy and advertising among university researchers, students, and faculty. Oct 14, 2009
• Yahoo Pairs Display, Search Sales for Non-Brand Advertisers
  Hires former Microsoft exec to helm search and display ad teams serving mid-market clients. Oct 9, 2009
• Local Ad Report: Growth in Search and Directories as Display Declines
  Borrell Associates sees rosy outlook for directory and search ad sellers such as Yodle and Local.com. Oct 9, 2009
• IAB Ad Spending Report Evolves as Others Stagnate
  Association ferrets out hard numbers, while TNS and Nielsen rely on panel and rate card estimates. Oct 7, 2009
• FTC Revises Guidelines Affecting Online Word-of-Mouth
  Advertisers and WOM agencies, along with bloggers and other endorsers, are potentially liable for misleading statements about products. Oct 6, 2009
• Web Ad Spending Fell 5% in First Half 2009, Says IAB
  Interactive ad revenues came in at $10.9 billion in the first six months of 2009. Search ad spending still dominates, as performance-based spending stole share from CPM spending Oct 5, 2009

859 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43

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