Archive for Kate Kaye

Showing 633 items

• Google Grabs Most of Obama's $5 Million in Online Ad Spending
  Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News. Sep 5, 2008
• Google Grabs Most of Obama's $5 Million in Online Ad Spending
  Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News. Sep 5, 2008
• M-Qube Settles with Florida Attorney General's Office
  Firm agrees to pay $500,000 for allegedly enabling billing of ringtones promoted through fraudulent online ads. Sep 2, 2008
• Advocacy Groups Use Conventions to Push Issues, Candidates Online
  EMILY's List and biotech industry association BIO are using targeted Web ads to get the attention of convention goers and watchers Aug 29, 2008
• Humor Sites Take Ad-Inspired Gags to Disastrous Heights
  Cracked.com and National Lampoon woo advertisers like Lions Gate's "Disaster Movie" with custom content. Aug 27, 2008
• New DNC Ads for Obama Turn Up in Red Light District Online
  Yesterday, ads paid for by the Democratic National Committee and Barack Obama's campaign showed up on an array of local Clear Channel rock radio station sites featuring lascivious content. Aug 26, 2008
• Weak Web Promotion Surrounding Dem and GOP Conventions
  The parties and the two presidential hopefuls appear to be doing little to promote the Republican and Democratic National Conventions online. Aug 25, 2008
• Questions for John Gallegos, CEO of Grupo Gallegos
  independent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics second. Aug 22, 2008
• New Facebook Ads Help Connect Users with Advertisers
  Adidas, Betty Crocker, and the new DreamWorks Pictures comedy Tropic Thunder are among the first advertisers to try Facebook's new engagement ads. Aug 22, 2008
• Longtime Yahoo Exec Joins Quantcast
  Quantcast expects Todd Teresi's knowledge of both advertising operations and publisher inventory management to inform product development and growth. Aug 21, 2008
• Questions for John Gallegos, CEO of Grupo Gallegos
  independent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics second. Aug 20, 2008
• Centro Acquires Real Cities from McClatchy
  Newspaper ad network is purchased by Centro, a firm that manages local online media buys for national advertisers and agencies. Aug 14, 2008
• ISPs Respond to House Inquiry, Detail NebuAd Trials
  Allowing opt-outs didn't significantly reduce user participants for at least two firms that tested NebuAd's behavioral ad technology. Aug 13, 2008
• Senate Candidate Web Ads Take Cues from McCain, Obama
  Democrats Mark Udall and Mark Warner, and Republican Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls. Aug 12, 2008
• CondéNet Bucks Ad Network System, Revamps Sales Strategy
  The publisher of Style.com and Epicurious.com reorganizes its sales force to focus on verticals rather than specific titles. Aug 11, 2008
• Google Hints at Broader DoubleClick Integration
  Google will add new options for ads running in its AdSense content network, such as frequency capping and view-through conversion reporting. Aug 8, 2008
• Publicis Buys Performics from Google
  The purchase will complement several of existing agency operations, and could help the company expand its smaller business clientele in emerging overseas markets. Aug 6, 2008
• Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com
  David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate. Aug 6, 2008
• Technorati Hinges New Ad Offerings on Data
  In addition to a new ad format and widget, the blog search and ad firm plans to target ads based on tags attached to blog posts. Aug 4, 2008
• House Members Ask ISPs About Ad Targeting Practices
  A slew of ISPs and four of the Internet's largest firms, AOL, Google, Microsoft, and Yahoo, have until Friday to respond to a House Energy and Commerce Subcommittee. Aug 4, 2008
• Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com
  David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate. Aug 1, 2008
• McCain Pushed Iran Issue in June Web Ads
  Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator. Jul 31, 2008
• QuadrantOne CEO Replaced by Visible World's Ellenthal
  Andy Ellenthal will replace interim CEO Dana Hayes, taking on the challenge of overcoming the newspaper industry's classifieds woes. Jul 31, 2008
• McCain Pushed Iran Issue in June Web Ads
  Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator. Jul 31, 2008
• Analysts Say NBC's Olympics Approach Is Too Web 1.0
  The Olympics could be a big moment for online advertising, but JupiterResearch analysts wonder if NBC will make the most of it. Jul 29, 2008
• Microsoft Extends Facebook Deal in Quest for Search Ad Dollars
  Microsoft will provide Web search and search ads to Facebook; discussions with Yahoo have ended. Jul 25, 2008
• AdMob and Others Tout iPhone Based Ad Offerings
  Other firms including mobile ad companies JumpTap and PurpleTalk, and analytics firm Pinch Media also introduced new ad products designed for the popular device. Jul 25, 2008
• Obama Reaches Out to Black Voters Online
  Barack Obama's campaign has geographically-targeted ads to African-Americans on the niche social network, and is mulling behavioral targeting through the site. Jul 24, 2008
• Yahoo Saw Weak Display Ad Spending in Q2
  Profit shrinks as Yahoo sees demand shift from branding to performance-based ads. Jul 23, 2008
• Travel Ad Report: Which Brands Rule When It's Time to Relax?
  A new report shows Memorial Day and July 4 holidays sparked ads on travel guide sites from vacation destinations, hotels, telecoms, and financial services firms. Jul 21, 2008
• Travel Ad Report: Which Brands Rule When It's Time to Relax?
  A new report shows Memorial Day and July 4 holidays sparked ads on travel guide sites from vacation destinations, hotels, telecoms, and financial services firms. Jul 21, 2008
• It's Godzilla Versus Everyday Americans in Union's Video Ads
  The Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain. Jul 15, 2008
• Obama Aimed for Performance with Local and Social Buys in May
  The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites. Jul 14, 2008
• Obama Aimed for Performance with Local and Social Buys in May
  The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites. Jul 14, 2008
• Execs & Accounts: PointRoll, Publicis, T-Mobile
  PointRoll hires Kenneth Graffeo; Publicis work for T-Mobile; Collective hires two in Midwest. Jul 11, 2008
• Yahoo Gets in on Tough Sports Markets in Pairing with Turner
  Yahoo scores NBA, PGA and NASCAR content, while Turner has the exclusive right to sell all ads in that content. Jul 10, 2008
• Senate Signals FTC Enforcement on Privacy May Be Needed
  In the government's ongoing inspection of online advertising and consumer privacy, ISPs are next in line for a grilling by Senate hearing. Jul 9, 2008
• Craigslist Rivals Struggle to Succeed in Web Classified Space
  It didn't work for Microsoft, but Wal-Mart is going to give Craigslist's free listings approach a try. Meanwhile, advertisers sit on the sidelines, waiting for dominant sites to emerge. Jul 9, 2008
• Yahoo Will Change AMP Name, Again
  One possible reason: It's the same name Collective Media chose for its ad platform weeks earlier. Jul 8, 2008
• Craigslist Rivals Struggle to Succeed in Web Classified Space
  It didn't work for Microsoft, but Wal-Mart is going to give Craigslist's free listings approach a try. Meanwhile, advertisers sit on the sidelines, waiting for dominant sites to emerge. Jul 7, 2008
• Weather.com Buy to Boost NBC's Local Ad Business
  The presence and ad targeting capabilities of Weather.com could help NBC generate more local online ad dollars, or enable more local reach for national advertisers. Jul 7, 2008
• DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal
  With the Department of Justice officially inspecting the Google-Yahoo search ad deal to ensure it passes antitrust muster, the FTC is expected to stay away. Jul 3, 2008
• About.com and ExpoTV Let Audiences Guide Them to Ad Sales
  About.com is informing ad campaigns by tapping its guides' audience knowledge, while Expo TV will offer advertisers the ability to communicate with and seed products to its video reviewers. Jul 1, 2008
• IAB Prepares to Sharpen Self-Regulatory Fangs
  As its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards and guidelines involving consumer privacy. Jun 30, 2008
• IAB Mulls Enforcement Capability in Self-Regulation Push
  As its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards and guidelines. Jun 30, 2008
• House Members Oppose Online Ad Regulation, for Now
  No Google representative testified at yesterday's U.S. House Small Business Committee hearing on online advertising, but the company was the star of the discussion. Jun 26, 2008
• HotJobs and Monster See Promise in Automated Display Ads
  Recruitment offerings are part of trend toward easy creation of ad campaigns. Jun 23, 2008
• Political Action Ads Emerge in May
  MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Jun 20, 2008
• Political Action Ads Emerge in May
  MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Jun 20, 2008
• San Diego Paper Mulls Digital Plans after Web Exec Layoffs
  After dropping its top interactive execs, San Diego Union Tribune still fights the same industry-wide battle to counteract print revenue declines and slowing Web ad growth. Jun 19, 2008
• Clinton Spent Far Less Online Than Obama
  Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Jun 16, 2008
• Clinton Spent Far Less Online Than Obama
  Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Jun 16, 2008
• Newspapers' Online Growth Weakens as Print Revenue Plummets
  Industry needs online revenue to shine. Instead, growth has slowed. Jun 16, 2008
• Promised MySpace Self-Serve Ads Still on Hold
  As the do-it-yourself display ad phenomenon gains ground, a MySpace platform originally planned for launch early this year remains in beta testing. Jun 12, 2008
• Clinton Needed More Search: Q&A with Google's Greenberger
  Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins. Jun 12, 2008
• NYTimes.com Aims for Brand Dollars from Local Advertisers
  Following the self-serve ad trend among publishers, NYTimes.com hopes its new display ad system will attract small and mid-sized businesses. Jun 11, 2008
• Boosting About's Display Ad Revenue Is Top Priority for New CEO
  Former Digitas exec Cella Irvine will take reins at About Group. Jun 11, 2008
• Questions for Todd Teresi, SVP of Yahoo Publisher Network
  Teresi discusses the firm's strategy for its publisher partnerships and the state of its newspaper consortium deal. Jun 10, 2008
• Clinton Needed More Search: Q&A with Google's Greenberger
  Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins. Jun 10, 2008
• AOL Gathers European Operation Under Platform-A Umbrella
  Execs say expansion will eventually stretch across the globe. Jun 6, 2008
• Questions for Todd Teresi, SVP of Yahoo Publisher Network
  Teresi discusses the firm's strategy for its publisher partnerships and the state of its newspaper consortium deal. Jun 6, 2008
• Facebook App Phenomenon Leads Slide to Open NYC Office
  The San Francisco-based firm moved into new NYC digs Monday, and is prepared to hire new salespeople in New York and possibly elsewhere. Jun 5, 2008
• Former Tacoda Chief Aims for Straight-Set Win in Tennis Gig
  Can Dave Morgan, the new Tennis Company chairman, help the traditional media outfit dominate tennis online? Jun 4, 2008
• Ultramercial Aims for Large Publisher Licensees with New Patent
  Still, the firm may not serve ads using its formats for some publishers such as TV networks and newspapers. Learn why. Jun 2, 2008
• Local Web Ad Spending to Hit $13 Billion in 2008, up 50 Percent
  A sluggish economy pushes local advertisers online, says Borrell Associates. May 30, 2008
• Obama Spent Most of $3 Million This Year on Google
  UPDATE:The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. May 29, 2008
• Obama Spent Most of $3 Million This Year on Google
  UPDATE:The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. May 29, 2008
• Local Candidates Use Web Ads to Gain Support Locally and Nationally
  Some local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country. May 27, 2008
• Web Video Advertisers Want Their GRPs and Web Metrics, Too
  Some Web video advertisers still want TV-style buying methods, while at the same time demanding their ads to be measured according to much newer Web metrics. May 22, 2008
• Obama's Web Ads May Have Driven Big North Carolina Win
  Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. May 21, 2008
• Obama's Web Ads May Have Driven Big North Carolina Win
  Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. May 21, 2008
• Google Accepts Ad Tags in Push for Brand Dollars
  There's a gaping hole in Google's third party ad serving roster: Atlas, a product of Microsoft-owned aQuantive. May 19, 2008
• Key Congressmen Scrutinize Charter's Ad Targeting Deal
  Charter Communications called out by Congressmen after going public with its NebuAd ad tracking and targeting partnership. May 19, 2008
• Obama Looks Ahead to Oregon Primary in E-mail Push
  While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors. May 16, 2008
• Execs & Accounts: Jumpstart, Euro RSCG, TBWA
  Hires at Jumpstart and Adconion; Euro RSCG and TBWA Launch for Dos Equis and Nissan. May 16, 2008
• Ask.com Purchase Could Redefine Ad Sales and Targeting for Dictionary.com
  Ask.com's acquisition of Lexico means more ad inventory for Ask and a full-fledged sales force for Lexico. May 15, 2008
• Questions for David Goodman, CBS Radio's President of Digital Media
  CBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details. May 15, 2008
• Social Site Ad Revenue Disappoints, Insiders Remain Positive
  Despite concern about lackluster revenue for social networking sites, observers and insiders still see great promise. May 15, 2008
• Obama Looks Ahead to Oregon Primary in E-mail Push
  While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors. May 12, 2008
• Questions for David Goodman, CBS Radio's President of Digital Media
  CBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details. May 9, 2008
• Quantcast Makes Data More Applicable for Media Planning
  A new, free service brings the audience measurement firm closer to its goal of being a must-have paid service for advertisers and agencies. May 8, 2008
• FIM to Launch Self-Serve Video Ad Product for Local Advertisers
  Fox Interactive Media soon will launch a platform for creating CPM-based Web video and display ads sold through a bid system, for local advertisers. May 5, 2008
• Indiana Jones Slides into MLB.com Team Schedules
  MLB.com catches baseball fans looking with a unique game calendar ad and sweepstakes for Paramount's upcoming Indiana Jones flick. May 5, 2008
• Yahoo Wants Cars.com Deal Expansion, Talks of Health Vertical Rollout
  Yahoo wants to get Cars.com and other premium publishers into its new network and on its display system, and hints at a health vertical focus. May 2, 2008
• All Primaries Are Local: Presidential Campaigns Buy Local Online
  The primaries have spurred state-based online ad buying by the presidential campaigns, and Obama for America has led the pack. May 1, 2008
• LA Times, Seattle Times Bank on Local to Drive Ad Dollars
  LATimes.com and The Seattle Times Co. develop new features and products aimed at attracting local audiences plus local and regional ad dollars. May 1, 2008
• Cox Banks on Online Ad Synergy with Adify Buy
  With purchase of two-year-old firm, Cox puts its faith in the continued health of the ad network and management space. Apr 29, 2008
• Epic Hires Cyber Fraud Inspectors to Burnish Image
  Firm formerly known as AzoogleAds hires from New York and Florida Attorney General offices, including one who investigated the firm. Apr 28, 2008
• Microsoft Sees Ad Growth, Shrugs at Yahoo
  Microsoft reported net profit of $4.39 billion in Q3 of its '08 fiscal year, and suggested it would consider withdrawing its proposed bid for Yahoo. Apr 25, 2008
• Web Ads from Left and Right Advocacy Groups Signal More to Come
  Recent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election. Apr 24, 2008
• BuzzLogic Buys App Firm to Improve Conversational Ad Targeting
  In addition to acquiring Activeweave, the firm is in the preliminary stages of building out an ad network. Apr 22, 2008
• AOL Cuts Four Senior Tacoda Execs Including President Daniel Jaye
  Gone are former Tacoda CFO Mark Pinney, SVP Ad Sales Matt Arkin, SVP Marketing and Business Development Larry Allen, plus Jaye. Apr 21, 2008
• Six Apart Aims for Brand Dollars with Acquisition and Ad Network
  Movable Type developer has launched an ad platform for bloggers and acquired a New York-based firm that will give it more brand services capabilities. Apr 21, 2008
• NBCU Forms Unit to Create Brand-Centric Digital Content
  The new NBC Universal Digital Studio aligns with Omnicom Media Group Digital as its first agency partner. Apr 18, 2008
• Obama and Clinton Led Display Ad Drop in March
  When it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones. Apr 17, 2008
• Video Could Fuel Online Recruitment Ad Spending
  A new report shows revenues from online job ads will rise to more than $11 billion by 2012, and a good chunk of that could come from video offerings. Apr 16, 2008
• Obama Targets Pennsylvania Voters with Pure Persuasion Ads
  Local executions contrast sharply with those of the Clinton campaign. Apr 15, 2008
• Google, AOL and Others Make State Policy Coalition Official
  A once-loose collective of companies including Google, Yahoo, AOL and eBay finally incorporated officially this year after four years of collaborating to influence state policy. Apr 14, 2008
• MLB Grants Yahoo Exclusive Ad Sales Rights to Live Baseball Video
  Yahoo will eventually handle ads served during MLB games through its AMP platform, now in development. Apr 11, 2008
• Ex-Yahoo Exec Banks on Small Site Ad Platform Trend
  Longtime Yahoo exec Tim Cadogan has replaced James Bilefield as OpenX CEO, betting on the future of hosted online ad management services for smaller publishers. Apr 10, 2008
• Yahoo Names Ad Network Platform, Signals Summer Rollout
  Yahoo's AMP shares a name with Collective Media's ad network system. The latter will power newspaper ad network quadrantOne. Apr 7, 2008
• FIM Kills One Unit, Forms Another to Refine Brand and Performance Sales
  FIM becomes the latest large media firm to restructure to keep up with advertiser needs and shifts in media consumption. Apr 4, 2008
• IAB Updates In-Stream Video Ad Guidelines
  The trade group will accept comments on the new guidelines for in-stream, overlay and companion ads over the next 30 days. Apr 4, 2008
• The Making of MainStreet.com
  The writers' strike drove bored comedy scribes to support the launch of MainStreet.com. The unusual new gossip and finance site from TheStreet.com was conceived to capitalize on celebrity and news-related searches. Apr 3, 2008
• MySpace Unveils Ad-Supported Music Venture with Major Labels
  The separate firm will be a more robust version of the MySpace Music that exists today, but indie labels and unsigned artists are so far left out. Apr 3, 2008
• AzoogleAds Becomes Epic, But Retains Azoogle Product Name
  The move establishes a parent company name under which AzoogleAds and the firm's SEM management service Bazaar Advertising will be sold. Apr 1, 2008
• Opening Day for MLB.com's 2008 Ad Season
  The baseball league's ad lineup includes Bank of America, Monster, State Farm Insurance, Mitchum and Baby Ruth. Mar 31, 2008
• Newspapers' Online Growth Slowed in '07 Along with Web Ad Industry
  The Newspaper Association of America reports online newspaper ad spending rose almost 19 percent to $3.2 billion last year, but growth slowed over 10 percent from 2006. Mar 28, 2008
• In Real Estate Crunch, Builders Test Data-Driven Web Ads
  AdMission and Builder Homesite partner to offer dynamic ads combining information from new home listings and user search data. Mar 28, 2008
• Web-Based Ad Buying Systems Serve Candidates' Penchant for TV
  A new service from WideOrbit and another from Spot Runner promise to steer more money through the Web towards TV advertising. Mar 27, 2008
• MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges
  The company promises simplification of exchange bidding and management. Weren't exchanges supposed to make buying easier and more efficient in the first place? Mar 26, 2008
• Forbes Joins Branded Ad Network Craze, But Trend Has Doubters
  Forbes will dedicate a sales staff to its new Business and Finance Blog Network. Mar 25, 2008
• Autobytel Targets Newspaper Advertisers with Data-Driven Ads
  The trick now is to convince the site's thousands of local franchises to use the ads. Mar 24, 2008
• QuadrantOne Signs Yahoo Newspaper Partners
  Newspaper publishers, working to appear unified as print revenues decline, bring 138 sites to fledging network. Mar 21, 2008
• Google Tests New Barcode Tech in Newspaper Ad Program
  Firms including Blue Nile and eHealth are involved in testing new response options in Google newspaper ads aimed at tracking results. Mar 20, 2008
• Questions for Lynda Clarizio, President of AOL's Platform A
  Clarizio calls reports about layoffs at the ad unit speculation, and plans to announce internally a new leadership team for Platform A this week. Mar 19, 2008
• CBS TV Gets Local in Long Tail
  CBS Television Stations puts a local spin on the off-site, online ad network concept. Mar 17, 2008
• Obama Battled for Early Votes as McCain Blitzed Clinton in February
  Obama placed millions of Get Out the Vote ads before the Lone Star primary while McCain took advantage of his lone Republican candidate status with Get Hillary ads. Mar 17, 2008
• AOL Pairs SEM Products in Broader Integration Push
  AOL is combining sales of Quigo's retailer-centric feed management product with Advertising.com's search bid management system. Mar 17, 2008
• AOL Buys Bebo Amid Integration Upheaval and Layoff Rumors
  AOL will monetize Bebo through Platform A; plans include behavioral and contextual targeting. Mar 13, 2008
• Google Goal: Collect All Advertiser Assets in Display Domination
  Speaking at the annual Bear Stearns Media Conference, the firm reveals its hope to become a virtual warehouse for every advertiser's ad assets. Mar 11, 2008
• Viebranz Pushed off AOL Platform in Favor of Clarizio
  In consolidation, Curt Viebranz is being replaced by Advertising.com President Lynda Clarizio as head of AOL's Platform A advertising unit. Mar 11, 2008
• Clinton Aims for Small Donations in Web Ads, E-mails
  Campaign runs fundraising ads on AOL, CNN.com, Newsweek, NYTimes.com, Slate, and WashingtonPost.com. Mar 10, 2008
• Utah Pleases Google with Trademark Law Change, Frustrates Utah's 1-800 Contacts
  Rewrite of controversial legislation clears Utah Senate following last-minute hearings and meetings between legislators and AOL, Google, Microsoft, Yahoo. Mar 7, 2008
• Clinton, Obama Neglect Issues in E-mails Sent to Texas Voters
  Democratic primary rivals skip over issues in messages recently sent to El Paso voters. Is it safe to assume everyone on the e-mail lists already made up their minds? Mar 4, 2008
• Spot Runner Takes Full Service Approach, Looks to Build Sales Staff
  In addition to acquiring Web marketing firm Weblistic, Spot Runner aims to expand its sales force to go after more local advertisers. Mar 4, 2008
• AT&T to Pay Florida AG $2.5 Million, Investigations of Other Carriers Are Set
  UPDATED: The office's CyberFraud Task Force has been vigilant in its aim to safeguard Florida consumers against misleading online ads for free ringtones. Feb 29, 2008
• Yahoo to Offer Behavioral Targeting on Newspaper Consortium Sites
  UPDATE: A new ad platform is in beta testing with a group of about 20 paper sites, which will expand to 50 in a month. Feb 28, 2008
• Clinton Web Ads Dry Up as Obama Showers Texas and Ohio with Video Ads
  Senator Barack Obama is promoting early-voting in Texas and Ohio, but Clinton, desperate for primary wins in the states, seems to be steering clear of display ads. Feb 28, 2008
• FTC Takes Wait-and-See Attitude Towards IAB Privacy Guidelines
  UPDATE: The Interactive Advertising Bureau promotes lowest-common-denominator approach to its new guidelines, as government regulators threaten more intervention. Feb 26, 2008
• Citysearch Wields Local Sales Force in Marchex Deal
  IAC/InterActiveCorp partners with Marchex to branch out its business listings and reviews to Marchex's 150,000 geo-centric sites. Feb 26, 2008
• Clinton Is All Talk on Her Web Site, Say Survey Respondents
  A study testing clarity of the presidential candidates' Web sites on issues showed the sites helped, but sometimes harmed when it came to favorability and clarity on issues. Feb 25, 2008
• TheStreet.com on Path to More Ads, Less Subs
  The company reported a 134 percent jump in full year 2007 revenue from non-financial advertising over 2006, and a boost in marketing revenues compared to subscription dollars. Feb 22, 2008
• Primary Season Signals Adoption of Online Ads by Political Campaigns
  An overview of which presidential candidates ran display ads in '07 and into the 2008 primary season, where and how they did it, and how they measured it. Feb 22, 2008
• Web Ads May Have Aided Obama's High January Fundraising
  Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate. Feb 21, 2008
• Web Ads May Have Aided Obama's High January Fundraising
  Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate. Feb 21, 2008
• Newest Newspaper Ad Network Attempt Raises Same Old Questions
  Gannett, Hearst, Tribune, and The New York Times have launched a network in the hopes of grabbing more national ad dollars from brand marketers. Feb 15, 2008
• AOL Deal with Citysearch to Boost Local Ads for Platform A
  The deal expands Citysearch's content and ad reach while giving AOL access to a local sales force and additional ad inventory for Platform A. Feb 15, 2008
• ValueClick Settles with FTC for $2.9 Million
  UPDATED: Payment may finally close door on long-running investigation of largest independent ad network. Feb 13, 2008
• Yahoo Confirms Rejection of Microsoft Bid
  UPDATE: Yahoo said the substantial $44.6 billion offer undervalues Yahoo's brand, audience and investments. Feb 11, 2008
• As Startup Man Dave Morgan Exits, He Remains Bullish on AOL
  The serial entrepreneur plans a startup focused on digital media and marketing in coming months, intends to continue his relationship with AOL. Feb 11, 2008
• Presidential Site Traffic Spikes on Super Tuesday
  Steadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' sites in January. Feb 8, 2008
• Presidential Site Traffic Spikes on Super Tuesday
  Steadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' sites in January. Feb 8, 2008
• Questions for Florida Attorney General Bill McCollum
  In recent months the Office of Florida Attorney General Bill McCollum's has proved a force to be reckoned with when it comes to deceptive online advertising. Feb 7, 2008
• IAB to Unveil Lead Gen Guidelines for Publishers
  In the midst of scrutiny of the online lead generation advertising sector by the FTC and others, the IAB plans to release best practices guidelines for publishers. Feb 7, 2008
• News Corp Not Interested in Buying Yahoo
  UPDATE: Q2 2008 revenues at News Corp's Fox Interactive Media, owner of MySpace, were up 87 percent over the same period last year. Feb 5, 2008
• Yahoo Bid May Bring Microsoft New Antitrust Battles
  Despite Microsoft's confidence the proposed acquisition will pass regulatory muster, analysts, privacy advocates and legislators aren't so sure. Feb 4, 2008
• Yahoo's Revamped AT&T Deal Aligns with Display Ad Network Goal
  Yahoo's renegotiated deal with AT&T reflects the firm's mission to grow off-site display advertising. Feb 1, 2008
• Microsoft Stuns Industry with $44.6 Billion Bid for Yahoo
  UPDATE: In its continuing quest to become a dominant player in the online advertising industry, Microsoft believes the best way to catch up with Google is to join forces with Yahoo. Former Yahoo CEO Terry Semel has also left his post as Board Chairman. Feb 1, 2008
• Newsmax Media Wants Advertisers to Take Aim at Rich Republicans
  The conservative news site has launched a multimedia campaign aimed at advertisers and their agencies. Jan 31, 2008
• Women Users, Search Strength Drive Health Focus for IAC and Others
  After Microsoft and About.com take big moves to develop health content, IAC acquires a minority stake in The HealthCentral Network. Jan 29, 2008
• Net Income Down in Q4 and 2007, Yahoo Promises Profound Changes in '08
  Those changes include layoffs of about 1,000 staffers by mid-February. Jan 29, 2008
• Online Political Ad Spending Forecasts Lack Clarity, Consistency
  Three reports predicting online political ad revenues in 2008 have been published since December, and they're all over the ballpark. Jan 28, 2008
• FTC Settles with Debit Card Web Marketers
  The Federal Trade Commission has settled a case against a group of defendants charged as deceptive marketers that targeted subprime consumers. Jan 25, 2008
• Quantcast to Build Products, Staff with $20 Million Funding Round
  The firm plans to keep its free for publishers, but could introduce paid advertiser services in the future. Jan 24, 2008
• Political Web Ad Spending Could Hit $110 Million in 2008
  According to a Lehman Brothers report, presidential election and summer Olympics-related ad spending will be key drivers of an anticipated 24 percent increase in U.S. Web ad spending. Jan 23, 2008
• Presidential Hopefuls Display Online Ad Maturity
  Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Jan 22, 2008
• Presidential Hopefuls Display Online Ad Maturity
  Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Jan 22, 2008
• New Web App Could Expose Untapped Niche Ad Market
  Triggit aims to simplify the affiliate and ad network process for less-tech-savvy bloggers and publishers. Jan 18, 2008
• World Ave. Latest to Settle with Florida AG CyberFraud Fighters
  Following a settlement with AzoogleAds, World Avenue is the latest company expressing gratitude in being compelled to cough up $1 million dollars to the Florida AG's Office. Jan 17, 2008
• Yahoo Internal Shifts Squeeze Out Another Exec
  UPDATE The latest to go is Head of Yahoo Entertainment Vince Broady. Jan 16, 2008
• Romney Camp Stakes Out Web Ad Innovations in Primary Run
  Entrenched in a tight Republican Michigan primary race today, Mitt Romney's campaign has counted paid ads as an important component of its interactive strategy. Jan 15, 2008
• Hoping for Nevada Win, Obama Targets State Voters in Search Ads
  Only a handful of presidential campaigns appear to be buying search ads targeted to Michigan, Nevada, South Carolina and Florida primary related keywords. Jan 14, 2008
• McDonald's Quirky Dollar Menunaire Gets Spruced Up for Another Year
  Paul "The Dollar Menunaire" is back for '08, and this time the streetwise frugal foodie has a little more class. Jan 11, 2008
• Clinton Pushed for Web Donations Leading to New Hampshire Primary
  Online donations were the name of the game for Hillary Clinton's e-mail strategy in the days leading up to the New York Senator's surprising New Hampshire primary win. Jan 10, 2008
• Web Audience Measurement Clouds Build, Few Signs of Clearing in '08
  Baby steps were taken in '07 to adjust audience measurement for a maturing Web, but publishers remain disgruntled, media consumption continues to evolve, and agencies need better tools to decipher data. Jan 2, 2008
• Romney, McCain, Obama Dominate Presidential Display Ads This Year
  Despite all the hype about MySpace and Facebook this year, Yahoo ran the lion's share of presidential campaign ad impressions, according to Nielsen Online AdRelevance data. Dec 27, 2007
• Local Online Ad Sector Filled with Challenges, Promise in 2008
  The local online ad market remains a tough one to navigate, yet traditional media firms, Web pure-plays, IYPs, and others are up for the challenge. Dec 26, 2007
• Despite FTC Approval, Google/DoubleClick Deal Still Subject to Scrutiny
  European Commission's ongoing investigation of the proposed merger is expected to be more stringent, while intervention by the U.S. Congress and lawsuit threats from privacy guardians loom. Dec 20, 2007
• Environmental Group Uses Google Grants to Target Iowa Voters
  The Environmental Law and Policy Center gets up to $10,000 worth of Google ads provided free of charge each month to help promote its green efforts. Dec 19, 2007
• Top Democrats Strong in Site Traffic from Early Primary States
  People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama than average Web users. Dec 18, 2007
• Top Democrats Strong in Site Traffic from Early Primary States
  People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama than average Web users. Dec 18, 2007
• Privacy Hounds Up Ante on Google/DoubleClick Deal
  Groups hope to stall a ruling on the deal by alleging conflict of interest. Dec 14, 2007
• Congressman Laments Cold Shoulder from Google
  Congressman Joe Barton says Google dismissed his meeting requests, and is also part of a push for a House hearing on the DoubleClick acquisition. Dec 13, 2007
• Ad Council Goes Social Route to Prevent High School Dropouts
  For the just-launched extension of its high school dropout prevention campaign, the Council gets free display and text ads from the likes of Yahoo, AOL, MSN and Google. Dec 12, 2007
• Online Political Spending to Hit $73 Million in '08 Cycle
  PQ Media's estimated $73 million in Web revenues from political advertisers represents a measly 1.6 percent of the $4.5 billion to be spent this cycle. Dec 7, 2007
• User-Generated Radio Site to Sell Custom Campaigns Direct to Advertisers
  Web radio site BlogTalkRadio has hired a terrestrial radio vet to sell standard and custom ad offerings to advertisers and agencies. Dec 6, 2007
• Revenue Science Pairs Behavioral Targeting with Exchange Model
  The company has been awarded a U.S. Patent for its exchange-style technology, but the platform is for use behind the scenes only for now. Dec 6, 2007
• Democratic Candidates Attract More Females than Males to Sites
  According to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most Hispanics, and Republican Rudy Giuliani's site drew the most younger people. Dec 3, 2007
• Democratic Candidates Attract More Females than Males to Sites
  According to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most Hispanics, and Republican Rudy Giuliani's site drew the most younger people. Dec 3, 2007
• IYP Exchange Aims to Grab National Ad Dollars for Small YP Sites
  MediaTraks Global is moving its print yellow pages marketplace to the Web. Nov 29, 2007
• FTC Settlement with Adteractive Leaves Unanswered Questions for Troubled Firm
  Those familiar with the lead gen company say the FTC investigation and subsequent settlement is the least of its concerns. Nov 29, 2007
• Former IAB GM Launches For-Profit Activist Web Community
  The Power of Peace is launching with its "Not Made in China" initiative Nov 28, 2007
• Citysearch and MerchantCircle to Share Ad Opportunities and Content
  Citysearch parent IAC was among the investors in a recent $10 million funding round for the small business marketing and referral platform. Nov 28, 2007
• Presidential Candidates Can't Resist Holiday Appeal in E-mails
  Special days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Nov 21, 2007
• Senators Urge FTC to Continue Google/DoubleClick Investigation
  Judiciary Subcommittee leaders Kohl and Hatch sent a cautionary missive to FTC Chairman Deborah Platt Majoras yesterday. Nov 20, 2007
• AT&T Jumps in Pay-Per-Call Game with Ingenio Acquisition
  UPDATE: AT&T will purchase pay-per-call tech firm Ingenio to build its performance-based ad services. Nov 19, 2007
• Presidential Hopefuls Go on Attack with Most Ads Ever in October
  UPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to Nielsen Online AdRelevance. Nov 16, 2007
• Web Site Features Could Affect Trust in Candidates
  A report measuring the prominence of privacy policies and other criteria found campaign sites for six presidential candidates each failed at least one test. Nov 16, 2007
• Presidential Hopefuls Go on Attack with Most Ads Ever in October
  UPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to Nielsen Online AdRelevance. Nov 15, 2007
• Questions for James G. Smith, Chief Revenue Officer for The Huffington Post
  Smith, who guides experimental revenue generation at the still-young Huffington Post, says sophisticated ad targeting is especially important for the site. Nov 14, 2007
• Warner Bros., Lifetime and Others Join Women's Ad Network Race
  Big media brands Warner Bros. Television Group and Lifetime Networks follow Martha Stewart Living Omnimedia and iVillage in building women-centric site networks. Nov 13, 2007
• Thompson Site Traffic Plummets, Paul and Clinton Regain Top Spots
  Traffic to the Web homes of Democratic candidates has become more reflective of the actual race. Nov 12, 2007
• Thompson Site Traffic Plummets, Paul and Clinton Regain Top Spots
  Traffic to the Web homes of Democratic candidates has become more reflective of the actual race. Nov 12, 2007
• AzoogleAds Agrees to Pay Florida AG $1 Million
  The state's CyberFraud Task Force also is conducting civil investigations of Think Partnership, Intermark Media, Traffix and others for allegedly deceptive lead gen-oriented practices. Nov 8, 2007
• AOL Continues Online Ad Surge with Quigo Buy
  Following days of speculation, AOL made its acquisition of contextual ad network Quigo official today, as AOL parent Time Warner announced Q3 earnings. Nov 7, 2007
• Trade Group Splintering Could Hinder Lead Gen Self-Regulation
  With continued advertiser interest in lead gen and an ongoing Federal Trade Commission investigation into the sector, competition between the IAB and OLGA could hamper self-regulation goals. Nov 7, 2007
• Political Consultants May Spend More in 2008, but Hesitancy Persists
  Over 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Institute. Nov 5, 2007
• MySpace Slices Audience for Ad Targeting and Higher CPMs
  Fox Interactive Media employed its acquired SDC ad technology to build the new platform, following through on its promise to capitalize on user profile data for refined ad targeting. Nov 5, 2007
• States Could Target Behavioral Sector as Industry Battles for Self-Regulation
  Despite scrutiny of the industry's main self-regulatory solution, the NAI, Yahoo is accepted as a member, and Microsoft and Google submitted applications. Nov 4, 2007
• Political Consultants May Spend More in 2008, but Hesitancy Persists
  Over 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Institute. Nov 2, 2007
• FTC Forum Promises Discussion of More than Just Behavioral
  Today's Federal Trade Commission Town Hall to squeeze in an array of topics with one common theme: digital consumer data. Nov 1, 2007
• Gannett/Tribune-Owned Metromix Aims for Local Bar and Restaurant Advertisers
  As a result of a 50/50 ownership deal, the network of youth-focused properties can also better court national advertisers. Oct 30, 2007
• Despite Praise for Web, Real Estate Advertisers Unsure about What Works
  According to a new report, 47 percent of the advertiser segment plans to spend more on ads this year, down about 11 percent since last year. Oct 29, 2007
• Forbes.com Among Publishers Experimenting with Lead Gen
  The publisher has partnered with Matchpoint, among other lead gen services, to run form-based units on its site. Oct 29, 2007
• Judy's Book Sell-Off Signals Investor Impatience
  The local shopping deals site is cutting full-time employees and seeking a buyer. Oct 25, 2007
• Conservative Values Are Onstage in New Republican Video and Blog Ads
  Presidential campaigns for Republicans Mitt Romney and Fred Thompson launched online ads last week in time for Sunday's debate and a conservative summit. Oct 23, 2007
• Romney Web Ads Back with Gusto in September
  UPDATE: Romney For President ran over 22 million Web ad impressions in September, according to Nielsen/NetRatings AdRelevance. Oct 22, 2007
• Romney Web Ads Back with Gusto in September
  UPDATE: Romney For President ran over 22 million Web ad impressions in September, according to Nielsen/NetRatings AdRelevance. Oct 22, 2007
• Obama Works with Ethnic Social Sites to Remove Bad Ad Potential
  Campaigns for Hillary Clinton and John Edwards have also contacted BlackPlanet publisher Community Connect about setting up profiles. Oct 19, 2007
• Yahoo's Superhero CMO Dunaway Resigns
  Yahoo VP of Global Brand Marketing Allen Olivo will take Dunaway's place temporarily. Oct 19, 2007
• Google Q3 Revenue Up Nearly 60 Percent as Ad Expansion Continues
  In its Q3 earnings call, the company stressed continued experimentation with ad formats and hinted at behavioral targeting trials and ad sales streamlining. Oct 18, 2007
• ValueClick Blames Q3 Revenues and Deflating Expectations on Lead Gen Slump
  The company's 2007 outlook has been lowered in recent months by over $20 million. Oct 17, 2007
• Yahoo Shows Signs of Display Ad Growth in Q3, Builds Publisher Network
  The firm reported year-over-year display ad growth in Q3 2007, and overall revenues of approximately $1.77 billion, up 12 percent over Q3 2006. Oct 17, 2007
• Pfizer First of Many Pharma Partners for Doctors' Community
  Pfizer will launch a branded collaborative feature on physician community network Sermo next month. Oct 16, 2007
• Google Senate Hearing Witness Says He's No Telco Shill
  Some say outspoken Google detractor Scott Cleland aims to discredit Google in the net neutrality debate. Oct 15, 2007
• Fred Thompson Grabs Top Presidential Site Traffic Seat
  Thompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem. Oct 12, 2007
• Fred Thompson Grabs Top Presidential Site Traffic Seat
  Thompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem. Oct 12, 2007
• Questions for Greg Schwartz, VP of Sales at Zillow
  Zillow hasn't fallen victim to a drop ads from mortgage loan providers, and a recent ramp-up in sales staff indicate its ability to attract advertisers is alive and well. Oct 11, 2007
• Google Video Content Network Could Evolve, Converge with YouTube Overlays
  The latest product is a culmination of previous video-related tests by the company and will most likely continue to evolve. Oct 10, 2007
• Candidates Get Up Close and Personal with E-mail in September
  As the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Oct 8, 2007
• Candidates Get Up Close and Personal with E-mail in September
  As the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Oct 8, 2007
• House May Conduct Hearings on Google/DoubleClick Deal
  As requested, House Energy and Commerce Subcommittee Chairman Bobby Rush has conducted a non-public briefing with the FTC. Oct 4, 2007
• Nonprofit Pounces on Bush SCHIP Veto with Blogads Campaign
  Families USA launched ads in reaction to the news right away this afternoon on left-leaning political blogs including Democratic Underground and Political Wire. Oct 3, 2007
• Zustek Names DiGuido as CEO, Plans Digital Marketing Expansion
  Zustek will be the cornerstone of a full-service digital agency built through acquisitions by new owner, private equity firm Investcorp. Oct 3, 2007
• Amex and Others Aim for Leads Via New TiVo Direct Response Division
  To get the division off the ground, TiVo is working with direct response media agency WorldLink Ventures and has brought in new senior sales director Robert Barnett to handle the relationship. Oct 2, 2007
• Senate Hearing on Google's DoubleClick Buy May Muddle Debate
  Approval of Google's acquisition of DoubleClick may hinge on whether or not the companies are deemed competitors or complementary. Sep 28, 2007
• Verizon Flip-Flop on Pro-Choice Text Ad May Portend Future Disputes
  Verizon will deliver Naral Pro-Choice America's text alerts, but a lack of standards and experience dealing with political and issue groups could lead to similar dustups. Sep 27, 2007
• McCain Sticks with No Surrender Message in Web Ads
  UPDATE: Forty percent of the ads run in August by John McCain 2008 used the No Surrender message according to Nielsen//NetRatings AdRelevance. Sep 27, 2007
• McCain Sticks with No Surrender Message in Web Ads
  UPDATE: Forty percent of the ads run in August by John McCain 2008 used the No Surrender message according to Nielsen//NetRatings AdRelevance. Sep 27, 2007
• Top DoubleClick, Atlas, Right Media and 24/7 Execs Take Friendly Jabs at Event
  Top execs discussed industry consolidation, blockage of Google's DoubleClick buy, and possible conflicts of interest resulting from this year's million and billion dollar buyouts. Sep 25, 2007
• ValueClick Not Only Company in Lead Gen Scrutiny
  Several firms in the lead gen space said another unnamed firm has already settled with the FTC as a result of an investigation into its lead generation practices. Sep 25, 2007
• MySpace's Ad Supported Mobile Site to Target with Profile Data
  Parent Fox Interactive Media will also offer ad-supported mobile access to IGN, FOXSports.com, AskMen and RottenTomatoes.com as well. Sep 25, 2007
• Utah Rewrites Search Law, But Trademark Registry Remains
  Companies like Google and AOL have kept in regular contact with Utah legislators to discuss the law, which could have an impact on paid search advertisers. Sep 22, 2007
• Nielsen and Others Show Slowing Online Ad Growth, But Numbers Vary Widely
  UPDATE:Nielsen's assessment that Web ad spending grew 23 percent during the first half of 2007 is higher than others; most reports show discrepancies when compared. Sep 21, 2007
• Sony Pictures Combines Internal Units to Go After Outside Clients
  Sony Pictures Entertainment aims to compete with interactive shops for business with the launch of a full-service interactive agency, Imageworks Interactive. Sep 20, 2007
• Video Production Sector Emerges to Serve IYPs and Small Biz Advertisers
  Firms are emerging to serve properties like Citysearch, YellowBook, and even Clear Channel to provide video ad products to small businesses. Sep 19, 2007
• Interactive Agency Vets Aim to Fill Consulting World Gap with Emerging Media Agency
  Interactive agency vets John Durham and Cory Treffiletti have officially launched Catalyst in the hopes of helping clients navigate emerging platforms. Sep 18, 2007
• InfoSpace Buy to Reduce Idearc's Need for Traffic from Google and Yahoo
  Idearc said the $225 million purchase of InfoSpace's directories will add more organic Web traffic, limiting the need to rely on traffic from search engines. Sep 17, 2007
• ARF Research Council Sets Goals to Improve Web Research Studies
  The group's Online Research Quality Council met this week to organize working committees and set out a timeframe for planned projects. Sep 14, 2007
• Top Presidential Campaigns Took Few E-mail Breaks in August
  Top polling presidential candidates used e-mail to promote campaign events, discuss issues and drive users to sign petitions and watch videos. Sep 13, 2007
• Top Presidential Campaigns Took Few E-mail Breaks in August
  Top polling presidential candidates used e-mail to promote campaign events, discuss issues and drive users to sign petitions and watch videos. Sep 13, 2007
• Top Presidential Campaigns Took Few E-mail Breaks in August
  Top polling presidential candidates used e-mail to promote campaign events, discuss issues and drive users to sign petitions and watch videos. Sep 13, 2007
• Patents Loom in Behavioral Targeting Sector
  New patents from Omniture and Modavox, which is suing AOL's Tacoda, raise questions about implications for behavioral targeting firms and patent validity. Sep 12, 2007
• TheStreet and WSJ Diversify Content to Drive Ads and Steer Away from Subscriptions
  The sites are making changes to their sales forces, diversifying content, and attracting dollars from a whole new set of non-endemic advertisers. Sep 10, 2007
• Hitwise: Obama and Paul Top Traffic Charts in August, Thompson Shows Strength
  According to Hitwise, Thompson's site traffic ranked third among all candidates from both parties. Sep 7, 2007
• Hitwise: Obama and Paul Top Traffic Charts in August, Thompson Shows Strength
  According to Hitwise, Thompson's site traffic ranked third among all candidates from both parties. Sep 6, 2007
• Video Model Yet to Be Determined for Yellow Book and Other Local Ad Providers
  Yellow Book USA is the latest to begin testing video ads for local business clients. Sep 5, 2007
• Yahoo Buys BlueLithium, Dreaming of Network Dominance
  The $300 million acquisition of the behavioral network positions Yahoo as a more direct competitor of AOL, owner of Advertising.com and behavioral firm Tacoda. Sep 5, 2007
• WSJ Online Revamps Small Biz Content for Better SEO, Broader Appeal
  The renamed "Entrepreneur" channel will be sponsored by MasterCard for the coming year, and Dell will run display ads in the section. Sep 4, 2007
• McCain Sole Display Ad Candidate in July, Shows AdRelevance
  UPDATE: Display ad impressions for the Republican Senator have steadily dropped over the past few months, from 11.5 million in April to 125,000 in July. Aug 21, 2007
• McCain Sole Display Ad Candidate in July, Shows AdRelevance
  UPDATE: Display ad impressions for the Republican Senator have steadily dropped over the past few months, from 11.5 million in April to 125,000 in July. Aug 21, 2007
• Yahoo's Exec Departures: Brain Drain or Natural Exodus?
  At least ten execs have moved to other firms in the last few months. Aug 20, 2007
• FIM Expands Partnerships with Local Affiliates for Ad, Content Management
  News Corp's Fox Interactive Media will build or revamp local Fox affiliate sites as part of an agreement with the FOX affiliate Board of Governors. Aug 15, 2007
• Widgets Spawn Industry Events, Communities and Branded Chicken Wings
  The nascent widget marketing sector is forming working communities and events to attract advertisers and develop best practices. Aug 15, 2007
• Unknown Modavox Targets AOL's Tacoda to Cash in on Patent
  Online broadcasting production firm-turned-software provider Modavox has spent the past few months identifying patent infringement suit targets. Aug 14, 2007
• BlueLithium Joins in Push for Political Dollars, but Is It Worth It?
  The ad network has repackaged its pre-existing ad network as a Voter Network, and is running widget-like ads for liberal activist group MoveOn.org. Aug 13, 2007
• Presidential Primary Underdogs Send E-mail, Too
  Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Aug 10, 2007
• Presidential Primary Underdogs Send E-mail, Too
  Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Aug 10, 2007
• AQuantive Q2 Revenues up 48 Percent over Q2 '06
  Overall revenue came in at $156 million in Q2, up from $105.6 million in Q2 2006. Aug 8, 2007
• Poor Study Results Drive Ad Research Foundation Initiative
  As calls for online measurement transparency increase, a new ARF committee aims to create standards for Web panel-based research studies. Aug 8, 2007
• AT&T Wireless, Paramount and Others Sign on to Brand Slide's Widgets
  AT&T Wireless, Activision, Paramount Pictures and Discovery Channel plan to launch branded photo applications through Slide, joining current client Lions Gate. Aug 6, 2007
• Mr. T and The Wind Star in B2B Viral Videos
  B2B advertisers are experimenting with viral video, eschewing mundane demos and office worker ad scenarios. Aug 3, 2007
• Viacom Advertiser Agrees to Nearly Double Digital Spend
  The company expects to surpass the $500 million digital revenue mark this year. Aug 3, 2007
• YouTube Debate May Have Affected Candidate Site Traffic
  Obama and Paul maintained top positions in the last weeks in July, according to Hitwise. Aug 2, 2007
• YouTube Debate May Have Affected Candidate Site Traffic
  Obama and Paul maintained top positions in the last weeks in July, according to Hitwise. Aug 2, 2007
• Grassroots Privacy Group Safecount Turns to Profit-Driven Goals
  The coalition formed in '05 has reemerged as a profit-making venture with hopes of convincing more people to join in online ad effectiveness surveys. Aug 1, 2007
• FBI, USDA and Other Government Agencies to Certify E-mail with Goodmail
  Goodmail's partnership with GovDelivery will certify e-mail from around 150 government agencies. Jul 31, 2007
• Carat Integrates to Give Digital Its Due
  The rising importance of data is a major factor behind the decision to morph digital and traditional units. Jul 30, 2007
• Small Publishers Shun Google to Sell Direct
  Entrepreneurial publishers are eschewing network-served text ads and banners in the hopes of selling direct to brand advertisers through their own sales forces.
  Jul 26, 2007
• RHD Aims to Carve B2B Niche with Business.com Buy
  YP publisher turned local search player buys the business directory and performance-based ad network for $345 million. Jul 26, 2007
• Microsoft Says AdECN Exchange Buy to Compete at Scale with Google
  Microsoft's acquisition of ad exchange AdECN could also create efficiencies within Microsoft's own properties. Jul 26, 2007
• Tacoda Buy Could Bolster AOL's Relevance in Web Ad Arena
  AOL agreed to purchase the behavioral targeting technology outfit and its rich warehouse of online user behavioral data. A source familiar with the deal pegged the price at $275 million.
  Jul 24, 2007
• IAB Financials: A Peek Behind the Curtain
  ClickZ News reviews the IAB's operations, including financial disclosures.
  Jul 24, 2007
• Politicos Weigh In on McCain's Woes and Web Campaign
  Could the pared down campaign be doing something different on the Web to hoist the Republican Arizona Senator out of the perceived slump? Jul 20, 2007
• Scripps Adds Smidgeon of Community Via Recipezaar Buy
  The acquisition provides Scripps with potential new ad opportunities and a community technology platform. Jul 19, 2007
• Google Keeps Up Revenue Momentum in Q2
  The firm reported revenues of $3.87billion, a 58 percent jump over Q2 '06. Jul 19, 2007
• McCain and Romney Simplify Ads in June, Tancredo Goes on Attack
  UPDATE:New candidate advertiser Republican Tom Tancredo ran the most display ads in June, according to AdRelevance. Jul 19, 2007
• Draizen Will Leave IAB to Start Social Activism Venture
  IAB GM, SVP Sheryl Draizen will be replaced by two new execs, currently being recruited. Jul 17, 2007
• Raising Presidential Campaign Cash Takes E-mail Form in June
  The big campaigns used the e-mail platform in June to promote events, tout polling success, and show off whistle-stop campaign photos, all in the hopes of raising cash. Jul 16, 2007
• Raising Presidential Campaign Cash Takes E-mail Form in June
  The big campaigns used the e-mail platform in June to promote events, tout polling success, and show off whistle-stop campaign photos, all in the hopes of raising cash. Jul 16, 2007
• New ReviewMe Offering Aims to Counteract RSS Effect on Ads
  The paid blog service's new advertorial offering lets advertisers control messages completely. Jul 12, 2007
• Brightcove Branches into U.K., Aims to Cash in on Growing Ad Market
  The video platform provider has extended deals with existing U.S. clients like Hachette Filipacchi, BET Networks and Sony BMG into the U.K. Jul 12, 2007
• New NetRatings Metrics: A Work in Progress
  Nielsen/NetRatings believes its new "total minutes" and "total sessions" metrics provide a more reliable gauge of user engagement, but some are skeptical. Jul 11, 2007
• Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads
  UPDATE:According to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spending. Jul 10, 2007
• Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads
  UPDATEAccording to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spending. Jul 10, 2007
• DMA and Email Experience Council Join Forces
  The DMA's EMail Marketing Council will fold into the EEC's operation. Jul 9, 2007
• Backfence Stopped Ad Sales Months Before Folding
  UPDATE: Hope remains that interested parties will take the fledgling firm under their wings and help it survive in some capacity. Jul 6, 2007
• Apartments.com Moves Back In With Yahoo as Move.com Exits
  The rental property classifieds service returns to Yahoo Real Estate. Jul 6, 2007
• Local.com Could Slap Free411 and Others with Patent Licensing Fees
  Implications for advertisers and Local.com competitors are up in the air. Jul 5, 2007
• Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong
  UPDATE: In terms of visibility, McCain came out ahead, showing up prominently in searches for several issue-based terms. Jul 3, 2007
• Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong
  In terms of visibility, McCain came out ahead, showing up prominently in searches for several issue-based terms. Jul 3, 2007
• Sicko Provides Search Prescription for Other Advertisers
  The agenda-driven healthcare flick is helping unrelated advertisers promote their own agendas. Jul 2, 2007
• Giuliani Site Visitors Seek Health Content, Clinton's Go for Games and Country Music
  Behavioral ad network Tacoda measured how likely visitors to presidential campaign sites were to check out certain types of Web content. Jun 28, 2007
• Amazon Man to Helm News Corp/NBCU Video Network
  Jason Kilar is tasked with developing a clean user interface and building recommendation engines for the joint video distribution venture. Jun 28, 2007
• Giuliani Site Visitors Seek Health Content, Clinton's Go for Games and Country Music
  Behavioral ad network Tacoda measured how likely visitors to presidential campaign sites were to check out certain types of Web content. Jun 28, 2007
• Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First
  Hitwise data show the ebb and flow of traffic to the official sites of the Democratic and Republican presidential primary candidates. Jun 27, 2007
• Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First
  Hitwise data show the ebb and flow of traffic to the official sites of the Democratic and Republican presidential primary candidates. Jun 27, 2007
• Data Drives Bluestreak Buy and Recent Spate of Ad Tech Deals
  Ongoing industry consolidation is partly driven by a very pressing client need: data consolidation. Jun 26, 2007
• Yahoo Aims to Ease Ad Buying Process with Sales Restructure
  In the midst of personnel changes, Yahoo aims to counteract slow display ad growth, and make it easier for advertisers to combine search and display ads. Jun 25, 2007
• Online Ad Tech Calls Israel a Home, and for Good Reason
  Daily challenges make for deep bonds and a strong work ethic for firms such as AlmondNet, CheckM8, Eyeblaster, Quigo -- and even Google. Jun 22, 2007
• Google Opens Performance-Based System to Qualified Ad Buyers
  Google opened its pay-per-action AdSense beta to qualifying advertisers worldwide, following a three-month closed trial period. Jun 21, 2007
• Meredith Pushes Family-Focused Web Video and Ad Opportunities
  Meredith will launch Parents.tv next month, and has just acquired health search platform Healia. Jun 20, 2007
• Glam and iVillage Are Pieces to a Bigger Puzzle
  Glam Media surpassed iVillage in unique visitors in May according to comScore, but media buyers doubt the two should be compared. Jun 19, 2007
• FTC and Congress Inspect Recent Web Ad Industry Acquisitions
  Recent Yahoo and Microsoft buys are under review, and now the U.S. Congress is peeking under the acquisition covers, too. Jun 15, 2007
• FTC and Congress Inspect Recent Web Ad Industry Acquisitions
  Recent Yahoo and Microsoft buys are under review, and now the U.S. Congress is peeking under the acquisition covers, too. Jun 15, 2007
• Kellogg to Limit Site Access, Cease Viral, Mobile and Web Games Aimed at Kids
  As part of its settlement with children's health and nutrition advocates, Kellogg will stop marketing efforts aimed at kids under 12 for products not meeting new nutritional standards. Jun 14, 2007
• Distribution Deals: Necessary Evil for Media Brands?
  Once content is here, there and everywhere, how will media firms prove the value of their brands to advertisers when asking for higher CPMs on their own properties? Jun 13, 2007
• Animosity Escalates as eBay Pulls Google AdWords, Reallocates Dollars
  Most believe the decision was a reaction to Google's plans to host a protest in response to eBay's refusal to accept Google Checkout for ebay transactions. Jun 13, 2007
• Widgets Are Trackable, but Ad Implications Unclear
  ComScore found 21 percent of Web users worldwide viewed a widget in April. Jun 13, 2007
• Candidates Using E-mail for More Than Fundraising in May, June
  Data from Email Data Source finds top presidential candidates sent anywhere from three to 17 e-mail newsletters each in May and early June. Jun 8, 2007
• Candidates Using E-mail for More Than Fundraising in May, June
  Data from Email Data Source finds top presidential candidates sent anywhere from three to 17 e-mail newsletters each in May and early June. Jun 8, 2007
• Despite Reservations, ComScore and NetRatings Carry on with Audits
  The audit process amounts to a lot of extra work for something some say will do little to alleviate discrepancies between the measurement firms and site publishers. Jun 8, 2007
• As Yahoo Paper Partners Increase, Hearst Builds Sales Center for HotJobs
  UPDATE:Yahoo has signed 17 paper publishers, and plans on training thousands of newspaper reps this year on its HotJobs system. A full list of current newspaper partners has been added to this story. Jun 6, 2007
• Cars.com Listings Hit Mobile Devices
  The auto listings site has teamed with Crisp Wirele