Archive for Dan Felter

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- Changin' Times for Online Lead Generation
With talk of government investigations and regulation, online lead generation marketers had better be ready to get behind best practices. May 14, 2007
- Online Lead Gen: Where Do You Find Quality Scale?
Three industry experts weigh in on finding quality scale. Apr 30, 2007
- Practicing the Best in Online Lead Gen
Help us determine the five best practices for online lead generation. Apr 16, 2007
- Quantifying Lead Quality
The IAB defines lead quality and provides guidelines for quantifying quality in line with industry benchmarks. Apr 2, 2007
- The Maturation of Online Lead-Gen
Lead generation is finally scaling. Mar 19, 2007
- Educating Marketers on Online Lead Gen
Sorting through online lead gen companies can be a monumental task. A little education can help marketers avoid dishonest vendors. Mar 5, 2007
- Online Lead Generation: Sifting Through the Digital Junkyard
Lots of garbage is spewed by online lead generation companies. Let's clean some of it up. Feb 5, 2007
- Practicing the Best in Online Lead Gen
Help us determine the five best practices for online lead generation. Jan 22, 2007
- What's 2007 Generating?
Online lead-gen will mature -- and prices will rise. Jan 8, 2007
- Online Lead Gen: The Year's Hits and Misses
The good, the bad, and the comeback kids. Dec 11, 2006
- Twelve Months of Lead Gen
'Tis the season to be jolly -- if you've been generating leads, that is. Nov 27, 2006
- Finding an Online Lead-Gen Network
Looking for a new source to garner leads? Do your homework first. Nov 13, 2006
- Teaching the Old DM Dog a New Online Trick
A common misconception of online lead generation is the leads can be utilized only for online marketing. Oct 30, 2006
- How Scalable Is Lead Gen?
Just how big can online lead generation get? Oct 16, 2006
- Online Lead Gen and Click Fraud: Help or Hurt?
Click fraud is everywhere in the news these days. How does click fraud affect lead generation now, and what will happen a year from now? Oct 2, 2006
- Co-Reg 101: Part 2
The basics of co-registration. Second of a two-part series. Sep 18, 2006
- Back to School: Co-Reg 101
Co-registration's many manifestations. Aug 21, 2006
- Online Lead Gen for Foster's Lager
Foster's is moving all its ad dollars online. Here's one way to add lead generation to the campaign. Aug 7, 2006
- Key Ingredients for Failing Lead Generation
Apathy, laziness, ignorance, and just plain lying. Jul 10, 2006
- Volume's Nice, But Quality Is King
What makes a good lead-gen offer? Jun 26, 2006
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