Archive for Dan Felter

21 articles
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Changin' Times for Online Lead Generation
With talk of government investigations and regulation, online lead generation marketers had better be ready to get behind best practices. May 14, 2007
Online Lead Gen: Where Do You Find Quality Scale?
Three industry experts weigh in on finding quality scale. Apr 30, 2007
Practicing the Best in Online Lead Gen
Help us determine the five best practices for online lead generation. Apr 16, 2007
Quantifying Lead Quality
The IAB defines lead quality and provides guidelines for quantifying quality in line with industry benchmarks. Apr 2, 2007
The Maturation of Online Lead-Gen
Lead generation is finally scaling. Mar 19, 2007
Educating Marketers on Online Lead Gen
Sorting through online lead gen companies can be a monumental task. A little education can help marketers avoid dishonest vendors. Mar 5, 2007
Online Lead Generation: Sifting Through the Digital Junkyard
Lots of garbage is spewed by online lead generation companies. Let's clean some of it up. Feb 5, 2007
Practicing the Best in Online Lead Gen
Help us determine the five best practices for online lead generation. Jan 22, 2007
What's 2007 Generating?
Online lead-gen will mature -- and prices will rise. Jan 8, 2007
Online Lead Gen: The Year's Hits and Misses
The good, the bad, and the comeback kids. Dec 11, 2006
Twelve Months of Lead Gen
'Tis the season to be jolly -- if you've been generating leads, that is. Nov 27, 2006
Finding an Online Lead-Gen Network
Looking for a new source to garner leads? Do your homework first. Nov 13, 2006
Teaching the Old DM Dog a New Online Trick
A common misconception of online lead generation is the leads can be utilized only for online marketing. Oct 30, 2006
How Scalable Is Lead Gen?
Just how big can online lead generation get? Oct 16, 2006
Online Lead Gen and Click Fraud: Help or Hurt?
Click fraud is everywhere in the news these days. How does click fraud affect lead generation now, and what will happen a year from now? Oct 2, 2006
Co-Reg 101: Part 2
The basics of co-registration. Second of a two-part series. Sep 18, 2006
Back to School: Co-Reg 101
Co-registration's many manifestations. Aug 21, 2006
Online Lead Gen for Foster's Lager
Foster's is moving all its ad dollars online. Here's one way to add lead generation to the campaign. Aug 7, 2006
Key Ingredients for Failing Lead Generation
Apathy, laziness, ignorance, and just plain lying. Jul 10, 2006
Volume's Nice, But Quality Is King
What makes a good lead-gen offer? Jun 26, 2006