Archive for Robin Neifield

Showing 51 items

• We Need a New Scorecard
  The behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to ask? Aug 20, 2008
• Behavioral Targeting Distortion
  How do we know we're seeing the full picture? Jul 23, 2008
• Taking Behavioral Targeting Over the Border
  Behavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. databases? Or German or Argentinean? Jun 25, 2008
• Why Behavioral Marketers Should Care About Yahoo's Future
  As search costs rise, behavioral targeting will likely be a channel that marketers will lean on. Here's why. May 28, 2008
• Behavioral Targeting for Slashed Budgets
  Your marketing budgets may be getting slashed, but your consumers' budgets have taken a bigger, more personal hit. What does that mean for their behavior? Apr 30, 2008
• Spring Cleaning...for Cookies?
  Users are still wiping out cookies, leaving marketers the crumbs. Apr 2, 2008
• The Next Step for Behavioral Targeting: Social Media?
  How behavioral marketing works on one social advertising network that serves 100 million ads a day. Mar 5, 2008
• Using Behavioral Targeting to Survive and Thrive in a Weakened Economy
  When the pressure's on, behavioral targeting can ensure no marketing dollar is wasted. Feb 6, 2008
• A Magic Bullet for Behavioral Targeting Challenges? Think Again
  Why common definitions, time, and testing will overcome obstacles to effective behavioral marketing. Jan 23, 2008
• Making Your Site Behavioral Targeting Friendly
  What makes a good site for behavioral targeting? Jan 9, 2008
• Behavioral Marketing: A Look Ahead to 2008
  Ad network Collective Media's CEO offers tips for working with clients to ensure success with behavioral targeting. Dec 26, 2007
• Facebook Fallout: Balancing Innovation, Information Use
  Following Facebook's controversial ad-targeting program, Beacon, here are six ground rules for advertisers and publishers to adhere to when they conduct business on the Web. Dec 12, 2007
• Online Display Advertising Needs Better PR
  Is betting on search marketing a sure thing or shortsighted? Nov 28, 2007
• Do Not Track: Power to the People?
  The online advertising industry must do a better job of educating consumers about what behavioral targeting really means. Nov 14, 2007
• Retargeting Burnout: Get Behavioral Back on Track
  Put your brand in a new environment, mix up the buy, shift strategies, and pull in more high-quality traffic to reverse the negative trends. Oct 31, 2007
• The Painful Part of Behavioral: Tagging
  A behavioral targeting campaign's success hinges on obsessive attention to tags. Oct 17, 2007
• Is Behavioral Targeting an Online Generic?
  What does "behavioral" mean, anyway? Oct 3, 2007
• Using Behavioral Targeting for Cross- and Up-Sell
  How retailers can cross- and up-sell to new and returning customers during the holiday shopping season. Sep 19, 2007
• Behavioral Targeting's Role Broadens in Social Networking
  Social network profiles can contain a wealth of information about an individual. What value does that data hold for marketers? Sep 5, 2007
• Behavioral on a Shoestring?
  Behavioral targeting is all the rage. But can you do it on a shoestring? Aug 22, 2007
• Power Players Making Privacy Strides?
  Now that the big boys are in the behavioral marketing game, the rules are changing. Aug 8, 2007
• Peek-a-Boo Networks
  Transparency in behaviorally targeted network campaigns. Jul 25, 2007
• Updating the Marketing Model
  It may not look anything like the classic funnel. Jul 11, 2007
• Leverage Rich Media for Behavioral Targeting
  Who's capturing rich media data, what are they doing with it, and how does it affect the consumer? Jun 27, 2007
• Collaborative Approaches to Behavioral Targeting
  Businesses and consumers would benefit if the major ad networks pooled online behavioral targeting data. But this may be an impossible dream. Jun 13, 2007
• What Are Your Competitors Up To?
  Evaluating competitors' targeting strategies can help improve your Web marketing efforts. May 30, 2007
• What Are Your Competitors Up To?
  Evaluating competitors' targeting strategies can help improve your Web marketing efforts. May 16, 2007
• Is Behavioral Targeting Held to a Higher Online Standard?
  Web marketers who blur the line between prospect and customer may find their carefully targeted messages viewed as an invasion of privacy. May 2, 2007
• Behavioral Targeting Opt-Out: What's the Real Deal?
  Striking a balance between trust and effective marketing. Apr 18, 2007
• Search Retargeting: It's Ready
  If you haven't already, it's time to step into search retargeting. What it is, and how to use it. Apr 4, 2007
• Campaign Results: Embrace the Entire Picture
  Factors that influence campaign results extend beyond the basic elements of a media buy. Mar 21, 2007
• Post-Campaign Insights
  How to leverage the data once the campaign is over to inform both on- and offline marketing efforts. Mar 7, 2007
• Behavioral Targeting: Fad or Essential?
  Obstacles that could potentially hinder behavioral marketing's progress. Feb 21, 2007
• The Cocktail Party Question Has Changed
  After you tell people you're in interactive marketing, how do you respond to the follow-on question? Feb 7, 2007
• The Behavioral Targeting Year in Review, Part 2
  Growth brings challenges. So, all you publishers and networks out there, how will you help us cope? Jan 24, 2007
• The Behavioral Targeting Year in Review, Part 1
  Networks, portals, and individual sites all saw changes in behavioral targeting over the past year. Jan 10, 2007
• To Agency or Not To Agency
  You can work directly with the behavioral targeting networks, so why bother with an agency? An agency co-founder's biased opinion on why you should. Dec 27, 2006
• Planting the Seeds of Our Future
  Two ways academia can contribute to behavioral targeting's (and marketing's) future. Dec 13, 2006
• The Best Behavioral Targeting Approach
  Using behavioral targeting to find new customers and reach existing ones. Nov 29, 2006
• The Great View-Through Debate
  Chances are, you aren't doing behavioral targeting in isolation. You'll need to appropriately attribute credit for that program. Nov 15, 2006
• Using Sophisticated Targeting Technology for Kids
  Does targeting kids place a duty on advertisers that alters the way advertising is targeted or delivered? Nov 1, 2006
• Behavioral Targeting Conversation Starters
  Eight key messages every new behavioral marketing candidate needs to hear. Oct 18, 2006
• Negotiating a Behavioral Targeting Program
  If this is your first time planning a behavioral A step-by-step guide for getting a successful campaign off the ground. Oct 4, 2006
• E-Mail Marketing: Behavioral Targeting by Default?
  Behavioral targeting and e-mail: a match made in heaven -- so long as users sign the prenup. Sep 20, 2006
• What Parents Know About Behavioral Targeting
  Dr. Spock can teach more about behavioral marketing than you might thing. Sep 6, 2006
• Behavioral Targeting: In the Consumer's Shoes
  From a consumer perspective, behavioral targeting should feel like finding a five-dollar bill on the street. Aug 23, 2006
• Is Q4 Consumer Behavior Aberrant?
  'Tis the season to be speculating on the all-important Q4 strategy. Marketers who spend differently (not just more) may win the game. What to do now to make the season more successful. Aug 9, 2006
• Match Retailer Objectives to Behavioral Targeting Tactics
  Three common objectives for e-tailers and how behavioral targeting programs can support them. Jul 26, 2006
• Behavioral Targeting: The Network Model and Beyond, Part 2
  Pros and cons of behavioral targeting on networks,portals, and individual sites. Last of a two-part series. Jul 12, 2006
• Behavioral Targeting: The Network Model and Beyond, Part 1
  Pros and cons of behavioral targeting on networks, portals, and individual sites. First of a two-part series. Jun 28, 2006
• Behavioral Marketing: More Than Just Targeting
  The audience is only one part of a much larger equation. Jun 14, 2006

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