Archive for Robin Neifield

77 articles
Showing 1 to 20
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• The Currently Mythical Unified Device
  What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device? Nov 4, 2009
• Interactive Marketing 101: Q&A
  Answers to the most common questions from clients just getting started in digital marketing. Oct 21, 2009
• Promoting Open, Flexible, and Empowered Offices
  Open floor plans, shared virtual work environments are contributing to business success. Here's how. Oct 7, 2009
• Consumer Shopping Engines: An Exercise in Frustration
  A wish list for the shopping engines. Sep 23, 2009
• The Opportunity Cost of a Safe Online Strategy
  Like a financial portfolio, an online marketing strategy must be diversified and include some risk. Sep 9, 2009
• Retargeting: A Go-To Option?
  Retargeting should earn its place in your plan just like other campaign elements. Here are 11 instances when you might want to avoid it. Aug 26, 2009
• Marketing Strategy: Time for Long-Term Thinking
  During the economic recession, many businesses put long-term plans for brand building on the back burner. It's time to return them to the front burner. Aug 12, 2009
• Desperately Seeking Personal Brand
  Are you a passionate social media practitioner or an ego-driven pretender? Six ways to tell the difference. Jul 29, 2009
• Finding Inspiration for Digital Marketing
  In search of ideas that drive results? Here are one dozen ways to help develop game-changing digital campaign ideas. Jul 15, 2009
• Making Smart Trade-Offs in Digital Budgeting
  Six factors to consider when managing a digital marketing budget. Jul 1, 2009
• Fighting Human Nature for a Bigger Share of the Search Pie
  Microsoft has done a lot of smart things in its launch of Bing, its so-called decision engine. Will it be enough to get people to change their Google search habit? Jun 17, 2009
• Social Media: Seduced by the New?
  Is social media just a fad or a legitimate new marketing strategy? Jun 3, 2009
• A New Generation of Marketers Faces New Challenges
  Online marketing careers: nine factors to consider in this era of connectedness. May 20, 2009
• Link Love: How to Get It, How to Keep It
  Pining for link love? Follow these tips for getting it...and keeping it. May 6, 2009
• Social Media Advice for Brands From a Wal-Mart Elevenmom
  Can Wal-Mart guide a conversation with mom bloggers without intruding? Apr 22, 2009
• At the Intersection of Search and Social
  Why social media, organic search, and paid search campaigns must be integrated. Apr 8, 2009
• Spring Cleaning Your Online Marketing Strategy
  Reviewing online marketing programs only once a year is no longer good enough. Here are eight places to look. Mar 25, 2009
• The Corporate Face on Facebook
  Facebook is helping corporations build awareness, provide enhanced customer service, and engage both employees and customers in the online experience. Some quick tips to get you started. Mar 11, 2009
• Behavioral Ad Guidelines: Compliance May Be Challenging
  Not sure if your online marketing strategies comply with the FTC's self-regulatory principles? Here are some common-sense tips for protecting customer privacy. Feb 25, 2009
• Digital Marketing to Today's Super-Consumers
  Moms spend nearly $1.6 trillion annually. How are you targeting these super-consumers? Feb 11, 2009

77 articles
Showing 1 to 20
Page: 1 2 3 4

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