We Need a New Scorecard
The behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to ask? Aug 20, 2008
Taking Behavioral Targeting Over the Border
Behavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. databases? Or German or Argentinean? Jun 25, 2008
Behavioral Targeting for Slashed Budgets
Your marketing budgets may be getting slashed, but your consumers' budgets have taken a bigger, more personal hit. What does that mean for their behavior? Apr 30, 2008
Behavioral Marketing: A Look Ahead to 2008
Ad network Collective Media's CEO offers tips for working with clients to ensure success with behavioral targeting. Dec 26, 2007
Facebook Fallout: Balancing Innovation, Information Use
Following Facebook's controversial ad-targeting program, Beacon, here are six ground rules for advertisers and publishers to adhere to when they conduct business on the Web. Dec 12, 2007
Do Not Track: Power to the People?
The online advertising industry must do a better job of educating consumers about what behavioral targeting really means. Nov 14, 2007
Retargeting Burnout: Get Behavioral Back on Track
Put your brand in a new environment, mix up the buy, shift strategies, and pull in more high-quality traffic to reverse the negative trends. Oct 31, 2007
Collaborative Approaches to Behavioral Targeting
Businesses and consumers would benefit if the major ad networks pooled online behavioral targeting data. But this may be an impossible dream. Jun 13, 2007
What Are Your Competitors Up To?
Evaluating competitors' targeting strategies can help improve your Web marketing efforts. May 30, 2007
What Are Your Competitors Up To?
Evaluating competitors' targeting strategies can help improve your Web marketing efforts. May 16, 2007
To Agency or Not To Agency
You can work directly with the behavioral targeting networks, so why bother with an agency? An agency co-founder's biased opinion on why you should. Dec 27, 2006
Planting the Seeds of Our Future
Two ways academia can contribute to behavioral targeting's (and marketing's) future. Dec 13, 2006
The Great View-Through Debate
Chances are, you aren't doing behavioral targeting in isolation. You'll need to appropriately attribute credit for that program. Nov 15, 2006
Negotiating a Behavioral Targeting Program
If this is your first time planning a behavioral A step-by-step guide for getting a successful campaign off the ground. Oct 4, 2006
Is Q4 Consumer Behavior Aberrant?
'Tis the season to be speculating on the all-important Q4 strategy. Marketers who spend differently (not just more) may win the game. What to do now to make the season more successful. Aug 9, 2006