Archive for Stefan Pollard

Showing 74 items

• Delivery Reports: What They Mean, How to Read Them
  Comparing ESP delivery reports and seedbox-monitoring services. Jul 1, 2009
• Yahoo Mail Ramps Up Add-to-Sender-List Imperative
  Encouraging subscribers to add your e-mail address to their contact lists has become more important than ever. Here's why. Jun 17, 2009
• Six Steps to Easier E-mail
  You're never too old to learn something from Mom, even if the wisdom comes from someone else's mom. Jun 3, 2009
• How to Get Your Mail Past the Inbox Bouncers
  Tips for using authentication and branding to avoid the junk folder. May 20, 2009
• Four Tips for Offline E-Mail Address Collection
  Your most reliable collection point for e-mail addresses is a dedicated subscription page at your Web site, but it's not the only source. Four tips for successfully collecting addresses offline. May 6, 2009
• Playing the E-mail 'Match Game?' Be Careful!
  Want to retain an append vendor to match e-mail addresses with postal addresses in your database? Here's what you need to know. Apr 22, 2009
• Your Reputation Can Throttle Your Delivery
  How to tell if your ISP throttled your e-mail delivery and how to prevent that from happening again. Apr 8, 2009
• Why 'Opt-Down' Improves on 'Opt-Out' for Unsubscribers
  Give potential unsubscribers an option to change content, frequency, format, and more. Mar 25, 2009
• Tips to Beat the Odds for Address-Book Addition
  Only one in four e-mail recipients gives businesses permission to send marketing e-mail messages. Here's how to get in the winner's circle. Mar 11, 2009
• Three Tactics to Manage List Inactivity
  Got people on your e-mail address list who don't open your messages? They probably aren't generating spam complaints or bounces. So why stir things up? Feb 25, 2009
• How to Make E-mail Campaigns More Meaningful
  A look at three e-mail campaign approaches based on content relevance. Feb 11, 2009
• Get Into the Feedback Loop
  Commercial e-mail senders get a boost for deliverability. Learn why. Jan 28, 2009
• How Hard Is It to Brand Your E-mail?
  An e-mail marketer flunks a rule of modern e-mail design. Here's how to avoid the same mistake. Jan 14, 2009
• Ten Resolutions to Make 2009 a Better E-mail Year
  Any of these resolutions will help you get your e-mail efforts back on track in the coming year. Dec 31, 2008
• Address-Book Additions Boost Inbox Arrivals
  Five steps to coax e-mail subscribers to add your e-mail address to their contact list. Dec 3, 2008
• Desperation Marketing Courts E-mail Hell
  Why e-mail marketing managers should not send e-mail to the living dead, plus other bad practices to avoid. Nov 19, 2008
• Personalized Subject Lines: Beneficial or Bad?
  Tips for [YOUR NAME GOES HERE] to personalize e-mail marketing messages. Nov 5, 2008
• Who Are Your Complainers?
  Follow this two-step procedure to pinpoint the source of e-mail complaints. Oct 22, 2008
• Keep the Heat Off That New IP Address
  How to avoid the spam police when moving to a new e-mail service provider or IP address. Oct 8, 2008
• The Right Way to Trim Inactives
  Tips for developing a well-defined system to remove inactive subscribers. Sep 24, 2008
• The Best E-mail Frequency? It Doesn't Exist
  How often should you e-mail your list? Sep 10, 2008
• Five Tips for Building Better Segments
  When it comes to your house list, one size does not fit all. Aug 27, 2008
• ISPs Continue to Reach Out
  New tools are intended to help commercial e-mail senders better understand ISP rules for blocking and filtering mail. Aug 13, 2008
• Four E-mail-Blocking Causes and How to Fix Them
  ISPs have four main reasons for blocking your e-mail. Find out how to fix the issues. Jul 30, 2008
• Peeking at Someone Else's Paper? Watch Out!
  Smart companies don't always get e-mail marketing right. Jul 16, 2008
• Boost Deliverability by Listening Better
  Your subscribers are talking to you, whether you can hear them or not. Here are nine listening posts for e-mail marketers. Jul 2, 2008
• Get the "And" Out!
  What's wrong with this terms-and-conditions statement? (Actual company name changed to protect the clueless.) Jun 18, 2008
• Why Content Is Still an Issue
  How to get on top of your content and understand what triggers a spam report. Jun 4, 2008
• What Is Your E-mail's Value?
  Tips for demonstrating e-mail's value to subscribers. May 21, 2008
• No 'Need for Speed' in Short-Life-Cycle Campaigns
  High-volume batch-and-blast tactics can hurt you in e-mail marketing. Three strategies for short-life-cycle products. May 7, 2008
• Banish Invalid Addresses to Boost Deliverability
  A look at four sources of bad addresses, and how to deal with each. Apr 23, 2008
• Survey Highlights E-mail Feedback-Loop Woes
  A shortcoming in how ISPs manage complaints about unwanted e-mail spells trouble for marketers, advertisers, publishers, and ESPs. Apr 9, 2008
• The Best E-mail Frequency? It Doesn't Exist
  How often should you e-mail your list? Mar 26, 2008
• Use Brand-Recognition Elements to Combat Inbox Triage
  How to communicate a clear and recognizable brand name or message purpose (and overcome the twitchy delete finger). Mar 12, 2008
• Even the Pros Get It Wrong
  Nine (count 'em, nine!) egregious errors in a single e-mail promotion. Feb 27, 2008
• E-mail Authentication: Don't Wait
  The industry alliance fighting e-mail and Internet fraud sets a June 30 deadline for senders, receivers to authenticate mail. Feb 13, 2008
• Hotmail's People Factor Sets the Rules
  Even the most sophisticated spam filters have a human component: users who vote with their mice. Jan 30, 2008
• Yahoo Declares War on Zombies
  Why zombie annihilation and blocklists are good news for e-mail marketers. Jan 16, 2008
• Five Tips for Building Better Segments
  When it comes to your house list, one size does not fit all. Jan 2, 2008
• E-mailers Flunk the Unsubscribe Test
  How long has it been since you tested to see if the unsubscribe function works? Dec 19, 2007
• What Do the ISPs Want from You? Check the Web
  To resolve a blocking problem with an Internet service provider, collect this information and have it at the ready before you make that phone call. Dec 5, 2007
• Don't Party With Spammers This Holiday Season!
  Spammers work just as hard as you do, and probably harder, to write action-inviting subject lines. Nov 21, 2007
• Industry Delivery Benchmarks Are Meaningless
  Drill down to collect and analyze these seven internal metrics to assess e-mail campaign performance. Nov 7, 2007
• Dispute Resolution: Resolving ISP Blocks
  You can follow all e-mail delivery best practices and still have ISP delivery problems. Here's how to resolve them. Oct 24, 2007
• Hotmail Delivery Tips for Sender ID and SPF
  How to make it easier for Hotmail to authenticate and deliver your marketing messages. Oct 10, 2007
• Five Holiday E-Mail Marketing Do's and Don'ts
  This time of year can make or break an e-mail marketing program -- whether it's holiday oriented or not. Tune up now to avoid mistakes once the season is in full swing. Sep 26, 2007
• There's No Excuse for Trust Abuse
  Five steps to creating a trust-inducing e-mail unsubscribe process. Sep 12, 2007
• Dirty Words Don't Tell the Whole Story
  Keeping e-mail messages safe from spam filters may pose other hazards for marketers. How those e-mail content filters work. Aug 29, 2007
• Rebuilding? What to Fix First
  You've been hired to fix a failing e-mail-marketing program. Where do you start? With this nine-step checklist. Aug 15, 2007
• How to Ruin Deliverability in 10 Easy Steps
  The top 10 list of sure-fire ways to ruin a sender's e-mail deliverability. Aug 1, 2007
• Why Segmentation Makes Sense
  Why in e-mail marketing, "smaller" is the new "big." List segmentation, step by step. Jul 18, 2007
• How WOM Affects Sender Reputation
  Do you know what 'talkers' are saying about you? You should - they can affect e-mail deliverability. Jun 20, 2007
• Does Your E-mail Pass the Mind Filter?
  Your e-mail made it past the spam filters, but the trash can awaits messages that aren't designed for the human element. Jun 6, 2007
• E-Mail Permission, Privacy Best Practices
  New recommendations from e–mail messaging anti-abuse group will help marketers achieve higher deliverability. May 23, 2007
• Whitelisting: A Privilege Worth Earning
  Everything you need to know about becoming a whitelisted e-mail sender. May 9, 2007
• Deliverability Update: Authentication Gaining Momentum
  E-mail authentication is gaining critical mass. Businesses that don't get on the bandwagon may end up in the trash can. Apr 25, 2007
• Why Easy Unsubscribing Really Is Better
  Suffering from high spam-complaint rates, but not sure why? Review your unsubscribe process. Apr 11, 2007
• Many Opt-In Sources, One Permission Standard
  Collecting addresses from multiple sources can mean e-mail permission disaster. A three-step solution to the problem. Mar 28, 2007
• How Spammy Subject Lines Hurt Delivery
  If you can't tell legitimate subject lines from spam, how do you expect recipients to know the difference? Mar 14, 2007
• Dispute Resolution: Resolving ISP Blocks
  You can follow all e-mail delivery best practices and still have ISP delivery problems. Here's how to resolve them. Feb 28, 2007
• Get Over Getting Blocked
  How to address being put on a blocklist, resolve it, and restore your sender reputation and delivery rate. Feb 14, 2007
• Find the Opportunity Lurking in E-Mail Challenges
  There really is opportunity in every e-mail challenge. Jan 31, 2007
• Monitor Feedback to Boost Deliverability
  How you manage feedback probably won't make the usual top 10 list of strategies to boost deliverability. That's too bad. Jan 17, 2007
• The Seven Best Ways to Boost Deliverability in 2007
  Where should you begin upgrading your e-mail program? Seven sure-fire deliverability boosters. Jan 3, 2007
• When Parting Isn't Such Sweet Sorrow
  Step-by-step instructions for trimming the deadwood from your e-mail lists. Dec 20, 2006
• Phishing: The Hidden E-Mail Deliverability Threat
  Six steps to avoid being labeled a phisher. Dec 6, 2006
• Make the Most of a Good Reputation
  Maintaining a good working relationship with ISPs is essential to improving your e-mail delivery. Nov 22, 2006
• Marketers Still Unclear on Authentication
  A cheat sheet to help you ask the right questions and to understand the answers. Nov 8, 2006
• A Good First Impression Equals Stronger Opt-In Relationship
  You're going to collect more opt-ins than ever in the next nine weeks. Are you ready to welcome them? Oct 25, 2006
• Why Your E-mail Still Lands In the Junk Folder
  Three long-term strategies to help keep your e-mail out of the junk folder. Oct 11, 2006
• Crafting a Compelling Text Message
  Do it right: lean, clean, and obvious. Sep 27, 2006
• Three Strategies Answer E-Mail's New Challenges
  E-mail's hardly dead, but new challenges mean new strategies for your campaign to succeed. Sep 13, 2006
• Reclaim Bad Addresses -- Carefully
  Recovering bad addresses is like defusing a bomb. Proceed carefully and identify the right addresses to reclaim, or risk blowing up your whole e-mail program. Aug 30, 2006
• Unsubscribing: Get More Out of "Goodbye"
  Unsubscribes aren't always the e-mail equivalent of breaking up. Find a way to stay friends. Aug 16, 2006

Back to Stefan Pollard

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  Incisive Media New York, United States
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