Archive for Stefan Pollard

89 articles
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Best Practice Versus What Works: Let the Data Decide
Why you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance. Feb 10, 2010
How to Improve Your Process for Acquiring E-mail Subscribers
A checklist for auditing your e-mail subscriber acquisition practices. Jan 27, 2010
Encourage Repeat Buying With Replenishment Messages
How to deepen your relationship with customers and bring them back for that all-important repeat purchase. Jan 13, 2010
Bad Apology E-mails Have Long Tails, Too
When should you send an apology e-mail and what you should, and shouldn't, say. Dec 30, 2009
Your Top Holiday Deliverability Virtue: Patience
Delivery issues are inevitable during the holiday season, and making enemies with the Internet service providers won't help. Dec 16, 2009
Your Subscribers Are Talking. Are You Listening?
If you want to improve your program, you need to hear what subscribers are thinking and telling people. Dec 2, 2009
Eight Tips for Effective E-mail Preheaders
Find out how to use e-mail preheaders to entice the reader to look at the message. Nov 18, 2009
Removing 'Unengaged' Is Key to Deliverability, Too
Cut inactive subscribers from your e-mail lists, but don't use a chain saw. Consider this approach. Nov 4, 2009
The New Rule for Deliverability: Engagement
Consider these two key improvements in content to generate more interaction by subscribers. Oct 21, 2009
Why a Good Unsubscribe Experience Is Important
Three steps to ensure that subscribers can get off your e-mail list just as easily as they can get on it. Oct 7, 2009
Holiday E-Mail Planning: Does Your Content Rule, Too?
As the calendar ticks down and you ramp up for the holidays, make sure all the effort you put forth to drive those fourth-quarter sales doesn't go to waste. Sep 23, 2009
Avoid Desperate E-Mail Tactics This Holiday
The next time you're tempted to drop just one more e-mail, realize you could be pulling the pin on the hand grenade that can blast your list to smithereens. Here's why. Sep 9, 2009
Increase Your Holiday E-Mail Frequency
Tactics for improving your holiday e-mail strategy and increasing your mailing frequency -- without losing subscribers. Aug 12, 2009
Rehab for Your Sender Reputation, Part 2
How to repair damage caused by e-mail marketing messages that are unrecognized, unexpected, or unwanted. Jul 29, 2009
Rehab for Your Sender Reputation, Part 1
Reasons why e-mail recipients click the spam button and why ISPs block e-mail. Jul 15, 2009
Delivery Reports: What They Mean, How to Read Them
Comparing ESP delivery reports and seedbox-monitoring services. Jul 1, 2009
Yahoo Mail Ramps Up Add-to-Sender-List Imperative
Encouraging subscribers to add your e-mail address to their contact lists has become more important than ever. Here's why. Jun 17, 2009
Six Steps to Easier E-mail
You're never too old to learn something from Mom, even if the wisdom comes from someone else's mom. Jun 3, 2009
How to Get Your Mail Past the Inbox Bouncers
Tips for using authentication and branding to avoid the junk folder. May 20, 2009
Four Tips for Offline E-Mail Address Collection
Your most reliable collection point for e-mail addresses is a dedicated subscription page at your Web site, but it's not the only source. Four tips for successfully collecting addresses offline. May 6, 2009