Archive for Stefan Pollard

84 articles
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Eight Tips for Effective E-mail Preheaders
Find out how to use e-mail preheaders to entice the reader to look at the message. Nov 18, 2009
Removing 'Unengaged' Is Key to Deliverability, Too
Cut inactive subscribers from your e-mail lists, but don't use a chain saw. Consider this approach. Nov 4, 2009
The New Rule for Deliverability: Engagement
Consider these two key improvements in content to generate more interaction by subscribers. Oct 21, 2009
Why a Good Unsubscribe Experience Is Important
Three steps to ensure that subscribers can get off your e-mail list just as easily as they can get on it. Oct 7, 2009
Holiday E-Mail Planning: Does Your Content Rule, Too?
As the calendar ticks down and you ramp up for the holidays, make sure all the effort you put forth to drive those fourth-quarter sales doesn't go to waste. Sep 23, 2009
Avoid Desperate E-Mail Tactics This Holiday
The next time you're tempted to drop just one more e-mail, realize you could be pulling the pin on the hand grenade that can blast your list to smithereens. Here's why. Sep 9, 2009
Bad Apology E-mails Have Long Tails, Too
When should you send an apology e-mail and what you should, and shouldn't, say. Aug 26, 2009
Increase Your Holiday E-Mail Frequency
Tactics for improving your holiday e-mail strategy and increasing your mailing frequency -- without losing subscribers. Aug 12, 2009
Rehab for Your Sender Reputation, Part 2
How to repair damage caused by e-mail marketing messages that are unrecognized, unexpected, or unwanted. Jul 29, 2009
Rehab for Your Sender Reputation, Part 1
Reasons why e-mail recipients click the spam button and why ISPs block e-mail. Jul 15, 2009
Delivery Reports: What They Mean, How to Read Them
Comparing ESP delivery reports and seedbox-monitoring services. Jul 1, 2009
Yahoo Mail Ramps Up Add-to-Sender-List Imperative
Encouraging subscribers to add your e-mail address to their contact lists has become more important than ever. Here's why. Jun 17, 2009
Six Steps to Easier E-mail
You're never too old to learn something from Mom, even if the wisdom comes from someone else's mom. Jun 3, 2009
How to Get Your Mail Past the Inbox Bouncers
Tips for using authentication and branding to avoid the junk folder. May 20, 2009
Four Tips for Offline E-Mail Address Collection
Your most reliable collection point for e-mail addresses is a dedicated subscription page at your Web site, but it's not the only source. Four tips for successfully collecting addresses offline. May 6, 2009
Playing the E-mail 'Match Game?' Be Careful!
Want to retain an append vendor to match e-mail addresses with postal addresses in your database? Here's what you need to know. Apr 22, 2009
Your Reputation Can Throttle Your Delivery
How to tell if your ISP throttled your e-mail delivery and how to prevent that from happening again. Apr 8, 2009
Why 'Opt-Down' Improves on 'Opt-Out' for Unsubscribers
Give potential unsubscribers an option to change content, frequency, format, and more. Mar 25, 2009
Tips to Beat the Odds for Address-Book Addition
Only one in four e-mail recipients gives businesses permission to send marketing e-mail messages. Here's how to get in the winner's circle. Mar 11, 2009
Three Tactics to Manage List Inactivity
Got people on your e-mail address list who don't open your messages? They probably aren't generating spam complaints or bounces. So why stir things up? Feb 25, 2009