Archive for Stefan Pollard

Showing 45 items

• No 'Need for Speed' in Short-Life-Cycle Campaigns
  High-volume batch-and-blast tactics can hurt you in e-mail marketing. Three strategies for short-life-cycle products. May 7, 2008
• Banish Invalid Addresses to Boost Deliverability
  A look at four sources of bad addresses, and how to deal with each. Apr 23, 2008
• Survey Highlights E-mail Feedback-Loop Woes
  A shortcoming in how ISPs manage complaints about unwanted e-mail spells trouble for marketers, advertisers, publishers, and ESPs. Apr 9, 2008
• The Best E-mail Frequency? It Doesn't Exist
  How often should you e-mail your list? Mar 26, 2008
• Use Brand-Recognition Elements to Combat Inbox Triage
  How to communicate a clear and recognizable brand name or message purpose (and overcome the twitchy delete finger). Mar 12, 2008
• Even the Pros Get It Wrong
  Nine (count 'em, nine!) egregious errors in a single e-mail promotion. Feb 27, 2008
• E-mail Authentication: Don't Wait
  The industry alliance fighting e-mail and Internet fraud sets a June 30 deadline for senders, receivers to authenticate mail. Feb 13, 2008
• Hotmail's People Factor Sets the Rules
  Even the most sophisticated spam filters have a human component: users who vote with their mice. Jan 30, 2008
• Yahoo Declares War on Zombies
  Why zombie annihilation and blocklists are good news for e-mail marketers. Jan 16, 2008
• Five Tips for Building Better Segments
  When it comes to your house list, one size does not fit all. Jan 2, 2008
• E-mailers Flunk the Unsubscribe Test
  How long has it been since you tested to see if the unsubscribe function works? Dec 19, 2007
• What Do the ISPs Want from You? Check the Web
  To resolve a blocking problem with an Internet service provider, collect this information and have it at the ready before you make that phone call. Dec 5, 2007
• Don't Party With Spammers This Holiday Season!
  Spammers work just as hard as you do, and probably harder, to write action-inviting subject lines. Nov 21, 2007
• Industry Delivery Benchmarks Are Meaningless
  Drill down to collect and analyze these seven internal metrics to assess e-mail campaign performance. Nov 7, 2007
• Dispute Resolution: Resolving ISP Blocks
  You can follow all e-mail delivery best practices and still have ISP delivery problems. Here's how to resolve them. Oct 24, 2007
• Hotmail Delivery Tips for Sender ID and SPF
  How to make it easier for Hotmail to authenticate and deliver your marketing messages. Oct 10, 2007
• Five Holiday E-Mail Marketing Do's and Don'ts
  This time of year can make or break an e-mail marketing program -- whether it's holiday oriented or not. Tune up now to avoid mistakes once the season is in full swing. Sep 26, 2007
• There's No Excuse for Trust Abuse
  Five steps to creating a trust-inducing e-mail unsubscribe process. Sep 12, 2007
• Dirty Words Don't Tell the Whole Story
  Keeping e-mail messages safe from spam filters may pose other hazards for marketers. How those e-mail content filters work. Aug 29, 2007
• Rebuilding? What to Fix First
  You've been hired to fix a failing e-mail-marketing program. Where do you start? With this nine-step checklist. Aug 15, 2007
• How to Ruin Deliverability in 10 Easy Steps
  The top 10 list of sure-fire ways to ruin a sender's e-mail deliverability. Aug 1, 2007
• Why Segmentation Makes Sense
  Why in e-mail marketing, "smaller" is the new "big." List segmentation, step by step. Jul 18, 2007
• How WOM Affects Sender Reputation
  Do you know what 'talkers' are saying about you? You should - they can affect e-mail deliverability. Jun 20, 2007
• Does Your E-mail Pass the Mind Filter?
  Your e-mail made it past the spam filters, but the trash can awaits messages that aren't designed for the human element. Jun 6, 2007
• E-Mail Permission, Privacy Best Practices
  New recommendations from e–mail messaging anti-abuse group will help marketers achieve higher deliverability. May 23, 2007
• Whitelisting: A Privilege Worth Earning
  Everything you need to know about becoming a whitelisted e-mail sender. May 9, 2007
• Deliverability Update: Authentication Gaining Momentum
  E-mail authentication is gaining critical mass. Businesses that don't get on the bandwagon may end up in the trash can. Apr 25, 2007
• Why Easy Unsubscribing Really Is Better
  Suffering from high spam-complaint rates, but not sure why? Review your unsubscribe process. Apr 11, 2007
• Many Opt-In Sources, One Permission Standard
  Collecting addresses from multiple sources can mean e-mail permission disaster. A three-step solution to the problem. Mar 28, 2007
• How Spammy Subject Lines Hurt Delivery
  If you can't tell legitimate subject lines from spam, how do you expect recipients to know the difference? Mar 14, 2007
• Dispute Resolution: Resolving ISP Blocks
  You can follow all e-mail delivery best practices and still have ISP delivery problems. Here's how to resolve them. Feb 28, 2007
• Get Over Getting Blocked
  How to address being put on a blocklist, resolve it, and restore your sender reputation and delivery rate. Feb 14, 2007
• Find the Opportunity Lurking in E-Mail Challenges
  There really is opportunity in every e-mail challenge. Jan 31, 2007
• Monitor Feedback to Boost Deliverability
  How you manage feedback probably won't make the usual top 10 list of strategies to boost deliverability. That's too bad. Jan 17, 2007
• The Seven Best Ways to Boost Deliverability in 2007
  Where should you begin upgrading your e-mail program? Seven sure-fire deliverability boosters. Jan 3, 2007
• When Parting Isn't Such Sweet Sorrow
  Step-by-step instructions for trimming the deadwood from your e-mail lists. Dec 20, 2006
• Phishing: The Hidden E-Mail Deliverability Threat
  Six steps to avoid being labeled a phisher. Dec 6, 2006
• Make the Most of a Good Reputation
  Maintaining a good working relationship with ISPs is essential to improving your e-mail delivery. Nov 22, 2006
• Marketers Still Unclear on Authentication
  A cheat sheet to help you ask the right questions and to understand the answers. Nov 8, 2006
• A Good First Impression Equals Stronger Opt-In Relationship
  You're going to collect more opt-ins than ever in the next nine weeks. Are you ready to welcome them? Oct 25, 2006
• Why Your E-mail Still Lands In the Junk Folder
  Three long-term strategies to help keep your e-mail out of the junk folder. Oct 11, 2006
• Crafting a Compelling Text Message
  Do it right: lean, clean, and obvious. Sep 27, 2006
• Three Strategies Answer E-Mail's New Challenges
  E-mail's hardly dead, but new challenges mean new strategies for your campaign to succeed. Sep 13, 2006
• Reclaim Bad Addresses -- Carefully
  Recovering bad addresses is like defusing a bomb. Proceed carefully and identify the right addresses to reclaim, or risk blowing up your whole e-mail program. Aug 30, 2006
• Unsubscribing: Get More Out of "Goodbye"
  Unsubscribes aren't always the e-mail equivalent of breaking up. Find a way to stay friends. Aug 16, 2006

Back to Stefan Pollard

• Search Marketing Analyst
  ADP/BZ Results Coventry, United States
• SEO roles
  Expedia Bellevue, United States
• Digital Marketing Manager - adidas
  adidas Amsterdam, Netherlands
• Manager, Search Engine Marketing
  Grandparents.com New York, United States
• Internet Advertising Experts
  Obama for America Chicago, United States

More Jobs