Patricia Hursh

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Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, CO, based SEM agency established in 1999. The company specializes in interactive solutions designed to generate leads, acquire customers, and build brands online.

A true pioneer of digital marketing, Patricia has been using technology to improve marketing and communications for over 13 years. She's worked with a variety of companies, including Qwest, Microsoft, and Time Warner Cable. As a recognized search marketing expert, Patricia regularly serves as a subject matter expert for industry publications and is a frequent speaker at such conferences as Search Engine Strategies, ad:tech, and DMA.

Recent articles by Patricia Hursh

Yahoo Local Advertising Options, Post-Panama, Part 2
Do you understand the differences between Yahoo's local products? Feb 15, 2007

Yahoo Local Advertising Options, Post-Panama
Do you understand the differences between Yahoo's local products? Feb 1, 2007

Local Search: The Relevance Dilemma
Capture true searcher intent -- at the local level Jan 18, 2007

SEO Tips for Local Businesses
How to use your business' contact information to dominate local search results. Jan 4, 2007

Local Search Optimization
A simple, three-step program every business can and should implement to improve local search visibility and results. Dec 21, 2006

Local Search Advertising, Part 2: Targeting Recommendations
Effective and practical local search advertising targeting options and campaign strategies. A two-part series. Dec 7, 2006

Local Search Advertising, Part 1: Audience Targeting Options
A two-part series on effective and practical local search advertising targeting options and campaign strategies. Nov 9, 2006

Local-Speak: An Advertiser's Secret Weapon
An everyday tactic that enables you to successfully compete against larger players with big budgets. Oct 26, 2006

Pssst. People are Talking... About Your Business!
Where there's a challenge, there's also opportunity. Oct 12, 2006

Google and Intuit: Cracking the Local Search Marketing Code?
An estimated 14 million SMBs are looking for effective online local marketing. Do Google and Intuit have a solution? Sep 28, 2006

More articles by Patricia Hursh ...