Archive for Matthew G. Nelson

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- Execs & Accounts for March 3, 2008
Winebaum moves on from R.H. Donnelley; Fox News Radio taps Kiptronic for audio ad insertion; Bazaarvoice gets Maag and Zales. Mar 3, 2008
- Execs & Accounts for Leap Day, 2008
About.com CEO Meyer to step down; Microsoft taps CPB for undisclosed campaign; Mueller resigns from Idearc after eight days, for health reasons. Feb 29, 2008
- Microsoft Acquires YaData for Customer Segmentation
Israel-based company's technology will be deployed through Microsoft's Advertiser and Publisher Solutions group. Feb 28, 2008
- Bolt Man Back with Casual Gaming Ad Network
Founder of now-defunt Bolt Media, Jay Gould, has resurfaced following an unsuccessful acquisition bid for Bolt by GoFish last year. Feb 27, 2008
- Execs & Accounts for February 27, 2008
MTVN gives Glorioso new position; GroupM promotes Montgomery; NBC Sports selects Crisp Wireless Feb 27, 2008
- Execs & Accounts for February 25, 2008
Organic hires Kerho from Nissan; AOL deploys Quigo on its own sites; Heavy gets heavier by six execs. Feb 25, 2008
- Kelsey: U.S. Interactive Ad Revenues to Hit $62.4 Billion by 2012
Annual report forecasts global boom in Web ad services start-ups. Feb 25, 2008
- Execs & Accounts for February 22, 2008
Nike hires Aragones to focus on digital; Red Bricks Media signs three big name clients; AdOn Network promotes five execs following acquisition. Feb 22, 2008
- With New Fisheye Camera, Red Bull Involves Fans in Surf Clips
360-degree camera technology lets Web users control a video's perspective. Feb 22, 2008
- Google Launches AdSense for Video Beta Program
Text and graphical overlay ads will be contextually paired with video publisher content over a new Google Video Advertising Solutions site. Feb 21, 2008
- Execs & Accounts for February 20, 2008
Idearc makes Mueller CEO; Avenue A | Razorfish helps Crystal Light get women pumped up. Feb 20, 2008
- Execs & Accounts for February 19, 2008
Tacoda hires Adrian Lacey to run London office; Digital Pulp launches site for Redken. Feb 19, 2008
- Scion Uses Widgets to Promote Three Models
Rich media firm Interpolls created and is distributing a shareable widget for the car maker. Feb 19, 2008
- GoFish Creates Ad Network to Rep Kids' Sites
Children's ad network aims to move in on Disney and Nickelodeon. Feb 19, 2008
- Nickelodeon Acquires Babunga.com, Strengthens Parents Marketing Opportunity
Kid-oriented brand launches ParentsConnect Network to market directly to those holding the wallet. Feb 19, 2008
- Execs & Accounts for February 15, 2008
Imageworks Interactive names senior execs; Elkin leaves iCrossing for Steak Media; Ogilvy New York hires Fleishhacker. Feb 15, 2008
- Gorilla Nation Adds Geek Reach to Network with StarWars.com
Lucasfilm-owned Web site seeks novel ad methods in site redesign. Feb 15, 2008
- Placecast Offers Location-Based Targeting, with a Twist
Distance, temperature, or connectivity provides targeting details for Placecast-created ads. Feb 13, 2008
- Execs & Accounts for February 13, 2008
J&J Gets Babied by Animation Collective; Travel Ad Network Hires for New Offices; Wizzard Performs Podcast Magic for U.S. Navy. Feb 13, 2008
- Execs & Accounts for February 11, 2008
LendingTree names Euro RSCG to handle integrated marketing; Gorilla Nation hires Foltz as CFO. Feb 11, 2008
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