Top 10 Search Terms in 10 Categories, October 2006

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending October 28, 2006 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	4.30	ebay	1.08
paypal.com	1.09	kelly blue book	1.03
people search	0.89	used cars	0.64
white pages	0.77	ebay motors	0.62
www.paypal.com	0.69	autotrader	0.58
pay pal	0.52	auto trader	0.54
mapquest	0.50	nascar	0.51
experian	0.46	cars.com	0.49
neteller	0.38	nascar.com	0.46
ebay	0.27	toyota	0.42
Movies		Internet Advertising
Search Term	Search Volume	Search Term	Search Volume
imdb	1.11	free samples	0.71
netflix	1.02	free stuff	0.46
movies	0.66	free	0.34
blockbuster	0.60	adwords	0.34
fandango	0.33	unclaimed money	0.33
netflix.com	0.28	work from home	0.31
saw 3	0.27	ares	0.26
harry potter	0.21	napster	0.25
hollywood video	0.21	www.smcorp.com	0.25
movie times	0.17	work at home	0.24
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	1.77	lexapro	0.95
mcdonalds	1.48	cymbalta	0.57
starbucks	1.25	zoloft	0.48
www.maxwellhouse.com	0.61	viagra	0.40
candystand	0.61	pfizer	0.36
subway	0.55	herpes	0.35
betty crocker	0.51	xanax	0.34
candystand.com	0.50	cialis	0.29
burger king	0.48	depression	0.29
dominos pizza	0.48	merck	0.28
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
xanga	0.99	cnn	2.61
myspace	0.76	cnn.com	1.13
yahoo 360	0.48	msnbc	1.12
xanga.com	0.46	news	0.90
livejournal	0.42	fox news	0.82
www.xanga.com	0.40	sara evans	0.72
myspace.com	0.37	www.cnn.com	0.45
perez hilton	0.28	bbc	0.43
360	0.22	abc news	0.42
dailykos	0.22	bbc news	0.34
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
consumer reports	0.22	hotels	0.56
halloween costumes	0.14	hotels.com	0.50
coupons	0.12	holiday inn	0.32
webkinz	0.10	disneyland	0.22
froogle	0.09	las vegas	0.18
free stuff	0.09	best western	0.17
mycokerewards.com	0.08	hampton inn	0.16
free samples	0.08	motel 6	0.15
www.webkinz.com	0.06	disney world	0.15
myrewardzone.com	0.06	days inn	0.15
View: Top 10 Search Terms by Category, Four Weeks Ending September 30, 2006

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.