The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
| Advertising Breakdown by Industry, September and October 2006 | |||
|---|---|---|---|
| Industry | Total Impressions, October 2006 (M) | Total Impressions, September 2006 (M) | Change From Previous Month (%) |
| Automotive | 8,475.4 | 6,937.5 | 22.17 |
| Business to business | 6,368.6 | 4,376.6 | 45.51 |
| Consumer goods | 7,922.0 | 7,737.3 | 2.39 |
| Entertainment | 11,823.0 | 13,395.3 | -11.74 |
| Financial services | 80,385.2 | 67,875.2 | 18.43 |
| Hardware and electronics | 7,318.4 | 8,006.6 | -8.59 |
| Health | 5,713.1 | 5,792.7 | -1.37 |
| Public services | 24,264.8 | 21,413.7 | 13.31 |
| Retail goods and services | 52,758.2 | 47,921.3 | 10.09 |
| Software | 3,360.4 | 2,334.7 | 43.93 |
| Telecommunications | 25,907.3 | 21,368.2 | 21.24 |
| Travel | 7,552.3 | 7,827.8 | -3.52 |
| Web media | 58,264.2 | 59,829.9 | -2.62 |
| Source: Nielsen//NetRatings, 2006 | |||
| Advertising Breakdown by Ad Unit Types, October 2006 (M) | |||||
|---|---|---|---|---|---|
| Industry | Flash (Generic) (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
| Automotive | 4,895.0 | 531.2 | 303.7 | 1,654.9 | 1,090.6 |
| Business to business | 865.7 | 40.9 | 2,404.5 | 2,499.3 | 558.2 |
| Consumer goods | 3,206.8 | 631.0 | 1,696.9 | 2,049.5 | 337.6 |
| Entertainment | 5,553.1 | 666.9 | 431.8 | 1,948.5 | 3,222.5 |
| Financial services | 9,499.6 | 440.2 | 5,205.9 | 13,831.9 | 51,407.6 |
| Hardware and electronics | 2,714.1 | 328.3 | 351.1 | 2,162.9 | 1,762.0 |
| Health | 2,186.9 | 247.1 | 1,485.2 | 1,558.4 | 235.4 |
| Public services | 2,673.2 | 84.0 | 1,962.1 | 6,095.5 | 13,450.0 |
| Retail goods and services | 7,892.3 | 533.4 | 12,571.9 | 13,160.1 | 18,600.5 |
| Software | 877.0 | 180.7 | 756.5 | 1,228.4 | 317.9 |
| Telecommunications | 10,283.4 | 231.0 | 619.1 | 7,923.1 | 6,850.8 |
| Travel | 3,003.5 | 67.3 | 2,213.3 | 1,760.4 | 507.8 |
| Web media | 10,370.2 | 222.5 | 15,898.7 | 11,236.3 | 20,536.6 |
| Source: Nielsen//NetRatings, 2006 | |||||
| Top 25 Companies by Number of Sponsored Link Impressions, September and October 2006 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, October 2006 (M) | Sponsored Link Impressions, September 2006 (M) | Change From Previous Month (%) |
| eBay Inc. | 2,953.2 | 2,800.9 | 5.44 |
| GUS Plc. | 996.6 | 442.1 | 125.40 |
| Pickamortgage | 866.6 | 476.9 | 81.73 |
| NexTag.com | 685.6 | 629.5 | 8.91 |
| World Vision | 575.1 | 104.2 | 452.04 |
| Amazon.com Inc. | 552.5 | 552.8 | -0.06 |
| Time Warner Inc. | 411.1 | 377.4 | 8.92 |
| Target Corp. | 352.7 | 397.4 | -11.25 |
| Shopzilla International | 348.9 | 310.4 | 12.40 |
| BizRate.com | 348.7 | 313.7 | 11.14 |
| InterActiveCorp | 322.9 | 359.3 | -10.12 |
| Orbitz | 307.6 | 319.6 | -3.75 |
| Yahoo Inc. | 295.7 | 476.3 | -37.92 |
| Sanofi-Aventis | 272.3 | 159.3 | 70.86 |
| Capital One Financial Corp. | 271.0 | 132.7 | 104.21 |
| Cendant Corp. | 218.4 | 237.2 | -7.92 |
| EZ4Search.com | 215.9 | 63.0 | 242.88 |
| Eastman Communications Inc. | 213.3 | 70.2 | 203.69 |
| Bosley | 200.7 | 183.1 | 9.65 |
| TheUseful | 198.3 | 210.0 | -5.57 |
| Business Financial Publishing | 193.5 | 124.4 | 55.61 |
| Overstock.com | 182.6 | 204.7 | -10.77 |
| OnTheWeb-Offer.com | 179.5 | 158.8 | 13.05 |
| Refinance Trust | 178.3 | 99.8 | 78.70 |
| Interchange Corp. | 177.5 | 216.2 | -17.93 |
| Source: Nielsen//NetRatings, 2006 | |||
| Top 25 Companies by Top Three Search Terms, October 2006 | |||
|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 |
| eBay Inc. | ebay | hotmail.com | myspace.com |
| GUS Plc. | myspace | free+credit+report | credit+report |
| Pickamortgage | bad+credit+mortgage | bad+credit+ home+financing | mortgage+rates |
| NexTag.com | ipod | system+mechanic+ mobile+toolkit | gps |
| World Vision | darfur | darfur+sudan | hurricane |
| Amazon.com Inc. | amazon.com | ipod | styling+equipment |
| Time Warner Inc. | mapquest | aol | halloween+costumes |
| Target Corp. | halloween+costumes | halloween | pictures |
| Shopzilla International | halloween+costumes | modelos | chicas+calientes |
| BizRate.com | halloween+costumes | killifish | prom+dresses |
| InterActiveCorp | match.com | travel | hotels |
| Orbitz | american+airlines | united+airlines | airline+tickets |
| Yahoo Inc. | ups | free+music | match |
| Sanofi-Aventis | heart+attack +symptoms | side+effects+ of+blood+clots | coronary+arteries+ |
| Capital One Financial Corp. | credit+cards | www.capitalone.com | ford |
| Cendant Corp. | car+rental | united+airlines | delta+airlines |
| EZ4Search.com | used+sprint +cell+phones | free+cross+ stitch+patterns | dsl+vs.+cable |
| Eastman Communications, Inc. | jim+cramer | best+buy | otcbb |
| Bosley | hair | hair+restoration | bosely+maryland |
| TheUseful | spanish+translator | sushi+making+kit | peoplepc |
| Business Financial Publishing | info+on+hypf+stocks ++for+october+15,2006 +and+2007 | jim+cramer | best+buy |
| Overstock.com | ebay | ashley+furniture | overstock |
| OnTheWeb-Offer.com | free+dvd+ burning+software | ipods | mac |
| Refinance Trust | refinance+interest+rate | stlouistoday | refinance |
| Interchange Corp. | tires | amish | immigration |
| Source: Nielsen//NetRatings, 2006 | |||
View: Advertising Placements by Industry and Top Sponsored Links, September 2006
Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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