Archive for Erik Dafforn

Showing 64 items

• Fallout of Nofollow and Search Engine Advice
  SEOs, Google, nofollow, and homeless kittens. Intrigued? Jun 24, 2009
• How Social Media Sites Should Use Internal SEO, Part 2
  More ways that social media sites could increase natural search traffic with a few SEO tweaks. Jun 10, 2009
• How Social Media Sites Should Use Internal SEO, Part 1
  Social media sites would be even better at reputation management if they'd follow some basic SEO principles. First in a series. May 27, 2009
• Squeezing More SEM Information From Web Analytics
  Get more out of your search engine marketing campaign by squeezing more out of your analytics package. May 13, 2009
• When SEM Needs to Back Off
  Sometimes a search engine marketer's greatest skill is knowing when to back down. Apr 29, 2009
• Avoiding a Collision Between Twitter Analytics and SEO
  Count your visitors without forfeiting link equity. Apr 15, 2009
• Diagnosing Search Issues From the Query Box
  Ways to find out whether engines see the same site you do. Apr 1, 2009
• Robots Exclusion Confusion, Part 2
  How to use the wildcard character, avoid sending mixed signals to robots, and more. Second in a two-part series. Mar 18, 2009
• Robots Exclusion Confusion, Part 1
  Clearing up misconceptions about the versatile robots.txt file. First in a two-part series. Mar 4, 2009
• Understanding the New Canonical Link Element
  Google, Yahoo, and MSN/Live announce joint support for a new link element. Learn when, why, and how you should use it. Feb 18, 2009
• What to Expect After a Site Relaunch
  What's normal and abnormal when you redesign your site. Feb 4, 2009
• Updated Techniques for Launching a Redesigned Site
  Updated tips for mitigating errors and search engine visibility when launching a redesigned site. Jan 21, 2009
• Three SEM Tips for Big Media Sites
  Your site may be a household name, but that doesn't mean you're maximizing your visibility. Jan 7, 2009
• The Tao of SEM
  A philosophical look at search engine marketing. Dec 24, 2008
• SEM Holiday Wish List for 2009
  Asking social media sites for gifts this year. Dec 10, 2008
• What Search Marketers Can Be Thankful For
  A list of tools and events that search engine marketers should be thankful for this year. Nov 26, 2008
• Jump-Starting Keyword Demand
  What if you could create demand instead of respond to it? Consider these approaches. Nov 12, 2008
• SEM Trick-or-Treat
  Dressing up your site is like dressing up yourself for Halloween. It's easy for people (and algorithms) to quickly spot how much of your appearance is based on genuine effort and how much is simply glitter. Oct 29, 2008
• Big-Brand SEM Strategies for an Economic Downturn
  Don't let economic woes put a dent in your bottom line. Oct 15, 2008
• Big Brands Wage Reputation Battles on Many Fronts
  Guarding your company name is only the start. Here are several other ways to protect your business and its employees in search results. Oct 1, 2008
• What '70s TV Taught Me About SEM
  Who knew that sitcoms could offer prescient SEM education? Sep 17, 2008
• Google Offers Insight for Search Marketers
  How to dig deeper into Google Insights for Search. Sep 3, 2008
• Google Keyword Tool Offers Insight for Search Marketers
  Google Insights for Search puts a dent in the keyword analytics industry. Aug 20, 2008
• Diagnosing Search Issues from the Query Box, Part 2
  Additional ways to use query operators to gauge your site's presence. Aug 6, 2008
• Stepping Back From the Flash Indexing Hype
  Yahoo and Google will begin indexing Flash. How should you react? Jul 9, 2008
• Google Trends for Websites Begins Fireworks Early
  Google now offers estimated site traffic as part of its Google Trends tool umbrella. And not everyone is happy. Jun 25, 2008
• Optimizing for Content Embargoes
  Got a product launch or model makeover you can't discuss? How to rank for content you're not allowed to divulge. Jun 11, 2008
• LinkedIn and Business Profiles
  With slight modifications, LinkedIn stands to gain a great deal of traffic for businesses the same way it currently does for individuals. May 28, 2008
• New Technologies and SEM Judgment Calls
  How to decide which techniques are OK when engines won't tell you. May 14, 2008
• New Reports from Google Webmaster Tools
  Use Google Tools to perform a "Mobile Crawl" and to set up a Webmaster Tools widget on iGoogle. Apr 30, 2008
• A Resource for Coping With Microsoft .NET
  A new book helps SEO professionals handle duplicate content, clumsy URLs, and other side effects of ASP.NET Web pages. Apr 16, 2008
• When Does Social Media Matter in SEM?
  Social sites you can use in the battle for SERP real estate. Apr 2, 2008
• Jump-Starting Keyword Demand
  What if you could create demand instead of respond to it? Consider these approaches. Mar 19, 2008
• SEM's Elusive Long View
  Organic search is like a construction project. Would you prefer a shack or a mansion? Mar 5, 2008
• Around the Horn With the Big Three Engines
  A tip or two about MSN/Live, Yahoo, and Google. Feb 20, 2008
• In Defense of Narrow-Minded SEM Shops
  The biggest social bookmarking sites are the engines themselves. Feb 6, 2008
• SEM's Midlife Crisis
  Search marketing is reclaiming its original position as the parent of many children; SEO and PPC must scoot over a bit to accommodate it. Jan 23, 2008
• Webmaster Tool Wish List for 2008
  Tools are needed to reduce the chasm between an organization's online marketing and IT departments. Jan 9, 2008
• Using Yahoo Site Explorer for Site Intelligence
  Google Webmaster Tools gets most of the glory, but Yahoo gives Webmasters some great tools too. Dec 26, 2007
• Hidden Gems in Google Webmaster Tools, Part 2
  Google's Webmaster Tools offers informative reporting that many site owners overlook. Part two of a series. Dec 12, 2007
• Hidden Gems in Google Webmaster Tools, Part 1
  Google's Webmaster Tools offers informative reporting that many site owners overlook. Part one of a series. Nov 28, 2007
• What Power Searchers Do and Don't Tell Us About User Behavior
  Do power searchers constitute powerful consumers or a distraction? Nov 14, 2007
• The Trouble in Forecasting Organic Search Results
  A half-dozen factors that could affect an SEM campaign. Oct 31, 2007
• SEM Hyperchondria?
  Search engine marketers have plenty of problems, including the ones they ignore. Oct 17, 2007
• SEM Hypochondria
  Search engine marketers have enough problems without the ones that live only in their heads. Oct 3, 2007
• Large Sites, Small Headaches
  Don't let traffic spikes and spammers impede search engine optimization. Sep 19, 2007
• Simple Steps for Complex Site Redesign
  Relaunching a Web site is difficult. Each hour devoted to preparation often saves a day or even a week in retrofitting or fixing errors. Sep 5, 2007
• Selling SEM Upstream in the Enterprise
  The benefits and requirements of solid SEM work. Aug 22, 2007
• SEM Vendors and Vertical Markets: Advice for Clients and Agencies
  Is there a conflict of interest when all an agency's clients are in the same vertical? Advice for clients and agencies. Aug 8, 2007
• How 'unavailable_after' Should (But Won't) Be Used
  How Web pages might benefit from having search engine "expiration dates." Jul 25, 2007
• Organic Search and the Password Paradox
  How to approach SEO when content is behind a log-in barrier -- without jeopardizing your business model. Jul 11, 2007
• Confessions of an SEO Know-It-All
  A search engine marketer comes clean about past professional blunders. Jun 27, 2007
• Domain Mismanagement Plagues Search Performance
  Why too many Web domains contain a jumble of mirrored pages, hurting SEO. Jun 13, 2007
• SEO Challenges for Three Business Types
  From big brands to mom-and-pop outfits, SEO is about understanding the space and patiently pursuing results. May 30, 2007
• New Google Analytics: Built for Search Marketers
  Google's latest update to analytics is a winner, with an interface that's extremely user-friendly and intuitive. May 16, 2007
• Search Engine Reputation Monitoring
  Five low-cost methods to hear what's being said on the Web about your company, products, and employees. May 2, 2007
• Diagnosing Search Traffic Drops, Part 3
  How to identify and correct search engine traffic drops. Part 3 of a series. Apr 18, 2007
• Diagnosing Search Traffic Drops, Part 2
  Seven data points to help monitor search traffic health. Part two of a series. Apr 4, 2007
• Diagnosing Search Traffic Drops
  Seven data points to help monitor search traffic health. Mar 21, 2007
• Search Traffic and Web Analytics: Easy Answers, Hard Lessons
  Develop healthy skepticism toward search traffic statistics, and be ready to dig deeper to get a more comprehensive picture. Mar 7, 2007
• Content Producers Are Hit and Miss With RSS
  Even if blogs had never materialized, RSS would still have a place in SEM. Feb 21, 2007
• When Google Changes, SEO Takes It Personally
  We don't like it when Google changes. But will personalized search results really hurt us? Or will they help? Feb 7, 2007
• What SEM Can Learn from Outdoor Advertising
  The two may not be quite as different as you think. Jan 24, 2007
• Racing Against Google?
  Is Google losing users' trust? More important, is any engine truly racing to beat it? Jan 10, 2007

Back to Erik Dafforn

• Search Marketing Coordinator
  Zappos.com Henderson, United States
• Staff Writer
  Incisive Media New York, United States
• Associate Brand Manager
  Incisive Media New York, United States
• Associate Editor
  Incisive Media New York, United States
• Technical Services Analyst - Mountain View
  Google Inc. Mountain View, United States

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