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Archive for Erik Dafforn

73 articles
Showing 1 to 20
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How to Use Yahoo's Webmaster Tools
Five features in Yahoo's Site Explorer that should be on your radar. Oct 28, 2009
SEO Takeaways for Fall '09
Recent SEO announcements and what they mean for your site. Oct 14, 2009
SEO Solutions for Language/Region Selectors
Offer global options without messing up your SEO. Sep 30, 2009
SEO Site Analysis Facts and Fantasies
How to shop for and sell SEO/SEM site analyses. Sep 16, 2009
Demystifying Google Webmaster Tools Reports, Part 4
Examining the "Diagnostics" reports, from crawl stats to HTML suggestions. Last in a series. Sep 2, 2009
Demystifying Google Webmaster Tools Reports, Part 3
Examining the Diagnostics reports of Google Webmaster Tools. Aug 19, 2009
Demystifying Google Webmaster Tools Reports, Part 2
A close look at the "Your site on the web" reports of GWT. Aug 5, 2009
Demystifying Google Webmaster Tools Reports, Part 1
A look at GWT site configuration reports and why they are important. First in a three-part series. Jul 22, 2009
Educational Requirements for Search Marketers
How important is a formal SEM education in today's market? Jul 8, 2009
Fallout of Nofollow and Search Engine Advice
SEOs, Google, nofollow, and homeless kittens. Intrigued? Jun 24, 2009
How Social Media Sites Should Use Internal SEO, Part 2
More ways that social media sites could increase natural search traffic with a few SEO tweaks. Jun 10, 2009
How Social Media Sites Should Use Internal SEO, Part 1
Social media sites would be even better at reputation management if they'd follow some basic SEO principles. First in a series. May 27, 2009
Squeezing More SEM Information From Web Analytics
Get more out of your search engine marketing campaign by squeezing more out of your analytics package. May 13, 2009
When SEM Needs to Back Off
Sometimes a search engine marketer's greatest skill is knowing when to back down. Apr 29, 2009
Avoiding a Collision Between Twitter Analytics and SEO
Count your visitors without forfeiting link equity. Apr 15, 2009
Diagnosing Search Issues From the Query Box
Ways to find out whether engines see the same site you do. Apr 1, 2009
Robots Exclusion Confusion, Part 2
How to use the wildcard character, avoid sending mixed signals to robots, and more. Second in a two-part series. Mar 18, 2009
Robots Exclusion Confusion, Part 1
Clearing up misconceptions about the versatile robots.txt file. First in a two-part series. Mar 4, 2009
Understanding the New Canonical Link Element
Google, Yahoo, and MSN/Live announce joint support for a new link element. Learn when, why, and how you should use it. Feb 18, 2009
What to Expect After a Site Relaunch
What's normal and abnormal when you redesign your site. Feb 4, 2009

73 articles
Showing 1 to 20
Page: 1 2 3 4

Back to Erik Dafforn

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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