The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
| Advertising Breakdown by Industry, November and December 2006 | |||
|---|---|---|---|
| Industry | Total Impressions, November 2006 (M) | Total Impressions, December 2006 (M) | Change From Previous Month (%) |
| Automotive | 7,860.5 | 7,251.2 | -7.75 |
| Business to business | 6,158.4 | 5,190.5 | -15.72 |
| Consumer goods | 3,133.1 | 10,257.7 | -21.89 |
| Entertainment | 10,778.7 | 13,422.7 | 24.53 |
| Financial services | 66,532.3 | 76,014.7 | 14.25 |
| Hardware and electronics | 6,289.8 | 8,087.9 | 28.59 |
| Health | 5,397.0 | 5,460.7 | 1.18 |
| Public services | 23,140.3 | 14,625.1 | -36.80 |
| Retail goods and services | 52,302.3 | 56,234.2 | 7.52 |
| Software | 4,327.6 | 4,012.6 | -7.28 |
| Telecommunications | 26,544.3 | 34,864.2 | 31.34 |
| Travel | 8,285.8 | 7,259.2 | -12.39 |
| Web media | 63,043.2 | 54,290.4 | -13.88 |
| Source: Nielsen//NetRatings, 2006 | |||
| Advertising Breakdown by Ad Unit Types, December 2006 | |||||
|---|---|---|---|---|---|
| Industry | Flash, Generic (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
| Automotive | 3,262.6 | 742.5 | 421.9 | 1,765.2 | 1,058.9 |
| Business to business | 897.5 | 80.1 | 2,148.7 | 1,360.5 | 703.8 |
| Consumer goods | 3,673.8 | 450.1 | 2,673.0 | 2,569.8 | 890.9 |
| Entertainment | 6,133.6 | 314.1 | 624.4 | 4,176.5 | 2,174.1 |
| Financial services | 13,252.0 | 484.5 | 2,799.2 | 15,218.3 | 44,260.6 |
| Hardware and electronics | 3,168.5 | 668.9 | 541.7 | 1,532.1 | 2,176.7 |
| Health | 1,992.9 | 484.2 | 1,039.3 | 1,686.3 | 258.0 |
| Public services | 3,097.2 | 75.8 | 1,022.4 | 2,776.4 | 7,653.3 |
| Retail goods and services | 9,187.8 | 2,188.5 | 13,380.2 | 10,774.7 | 20,703.1 |
| Software | 1,319.0 | 177.3 | 946.2 | 812.0 | 758.2 |
| Telecommunications | 15,154.8 | 993.1 | 880.6 | 10,071.3 | 7,764.3 |
| Travel | 2,401.1 | 198.5 | 1,803.3 | 1,590.0 | 1,266.4 |
| Web media | 9,981.0 | 724.1 | 13,301.0 | 11,176.9 | 19,107.3 |
| Source: Nielsen//NetRatings, 2006 | |||||
| Top 25 Companies by Sponsored Link Impressions, December 2006 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, December 2006 (M) | Sponsored Link Impressions, November 2006 (M) | Change From Previous Month (%) |
| eBay | 3,871.3 | 3,068.0 | 26.19 |
| Amazon.com | 623.0 | 543.6 | 14.59 |
| John Wiley & Sons Inc. | 598.7 | 16.7 | 3,486.56 |
| NexTag.com | 579.4 | 706.4 | -17.98 |
| Time Warner Inc. | 504.3 | 346.5 | 45.55 |
| Vonage Holdings Corp. | 408.5 | 250.2 | 63.25 |
| BizRate.com | 407.7 | 371.8 | 9.66 |
| Shopzilla International | 394.5 | 332.0 | 18.80 |
| Target Corp. | 372.9 | 372.6 | 0.07 |
| Wal-Mart | 360.0 | 318.4 | 13.09 |
| Yahoo Inc. | 303.7 | 312.5 | -2.80 |
| SoulMate Calculator | 302.6 | N/A | N/A |
| Smarter Living | 299.6 | 96.3 | 211.01 |
| Overstock.com | 287.9 | 210.9 | 36.53 |
| Google Inc. | 263.5 | 39.3 | 569.75 |
| InterActiveCorp | 263.0 | 254.3 | 3.41 |
| The Walt Disney Co. | 210.6 | 132.1 | 59.41 |
| Smarter.com | 209.4 | 159.7 | 31.17 |
| Low.com | 206.2 | 124.1 | 66.15 |
| ComparisonWarehouse | 205.6 | N/A | N/A |
| Shop.com | 203.2 | 150.6 | 34.92 |
| Pickamortgage | 194.2 | 656.8 | -70.43 |
| Interchange Corp. | 192.9 | 152.4 | 26.60 |
| Business Financial Publishing | 184.9 | 153.4 | 20.54 |
| Eastman Communications Inc. | 179.2 | 199.2 | -10.08 |
| Source: Nielsen//NetRatings, 2006 | |||
| Top 25 Companies by Top Three Search Terms, December 2006 | |||
|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 |
| eBay | ebay | "transfer+dvd+to+vhs" | ebay.com |
| Amazon.com | cyber+monday | nintendo+wii | toys+r+us |
| John Wiley & Sons Inc. | cliff+notes | chemistry | cancun,+mexico+information |
| Nextag Inc. | ipod | nintendo+ds | digital+cameras |
| Time Warner Inc. | mapquest | britney+spears | games |
| Vonage Holdings Corp. | verizon | comcast | att |
| BizRate.com | "transfer+dvd+to+vhs" | cyber+monday | nintendo+wii |
| Shopzilla International | ice+bikes | nokia+7240 | creative+sound+cards |
| Target Corp. | target.com | sweet+potato+pie+recipes | cappuccino+mix+suppliers |
| Wal-Mart | nintendo+wii | cyber+monday | best+buy |
| Yahoo | "transfer+dvd+to+vhs" | dvd+digital+video+ stabilizer+software | battery+operated+scented+candles |
| SoulMate Calculator | horoscopes | poems | love+quotes |
| Smarter Living | southwest+airlines | cheap+tickets | airline+tickets |
| Overstock.com | ebay | amazon.com | ebay.com |
| Google Inc. | gmail | ancient+egypt.com | pay+online+@discovercard.com |
| InterActiveCorp | expedia | priceline | travel |
| The Walt Disney Co. | baby+names | christmas+party+games | christmas+crafts |
| Smarter.com | video+stabilizer | instrument+store | anheuser+busch+collectible+ clydesdale+wagons |
| Low.com | horses+for+sale | mortgage+calculator | grants |
| ComparisonWarehouse | christmas+party+games | play+station+games | girdles |
| Shop.com | cyber+monday | dvd+digital+video+ stabilizer+software | nfl |
| Pickamortgage | mortgage+refinancing+with+ bad+credit | consolidar+deudas | maryland+mortgage+loan+ no+closing+cost+no+points |
| Interchange Corp. | jefferson+hospital+fax+ directory+in+philadelphia | candies+in+stairs | tires |
| Business Financial Publishing | otcbb | best+buy | dividend-paying+blue-chip+stocks |
| Eastman Communications Inc. | otcbb | best+buy | best buy |
| Source: Nielsen//NetRatings, 2006 | |||
View: Advertising Placements by Industry and Top Sponsored Links, November 2006
Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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