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Archive for Harry Gold

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Turning One Ad Impression Into Ten
Ten tactics to increase the number of ad impressions delivered for little or no additional cost. Oct 27, 2009
Clients: Tell Us What Your Budget Is!
Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot afford. Oct 13, 2009
Eight Ways Twitter Could Make Big Money
Twitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. Here's how. Sep 29, 2009
Seven Value-Add Ad Placements to Consider
Consider these approaches to supplement pricey premium ad buys. Sep 15, 2009
Great Free Media Planning Tools
Tools and tactics for researching niche audiences. Sep 1, 2009
11 Things to Measure Besides Clicks and Conversions
Online branding doesn't just drive impressions. Eleven metrics for measuring brand engagement. Aug 18, 2009
Create a Media Plan and an Engagement Plan
Consider these 10 approaches for creating online ads that will engage people with your brand. Aug 4, 2009
25 Ways to Make Friends, Fans, and Followers
How the brands can tap the social Web to connect with customers and prospects. Jul 21, 2009
Research Tips for Landing a First Online Media Job
If you're just entering the media buying space, there's a lot to learn. These lists will help you get started. Jul 7, 2009
Socially Enabled Ads: An Update
A look at the latest ad units from Facebook, YouTube, Google, and in widgets. Jun 23, 2009
Ten Ways to Strengthen Relations With Your Media Reps
Media reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. Jun 9, 2009
A New Pricing System for Online
An approach lets an advertiser pay a lower effective price for ads that consumers connect to more. May 26, 2009
Eight Things You Need to Manage Social Media
Only pure-play online marketing firms can manage social media. May 12, 2009
Six Tips to Get Prospects to Click
Keep your prospects from going to China to get to California by offering a more direct route. Apr 28, 2009
Mind-Blowing Facebook Stats and What to Do With Them
Facebook now has over 200 million users. Who are they, and what should you do about them? Apr 14, 2009
Social Media Integration Tips from SES NY
Tips and best practices for integrating all the elements of search, social, online media, and Web site technology. Mar 31, 2009
Common Tracking Issues and How to Address Them
How to avoid double counting conversions on your site, and how long-term cookies can help you deliver customers. Second of a two-part series. Mar 17, 2009
View-Through Conversions Are Not Conversions
A look at common tracking issues and how to address them. First in a two-part series. Mar 3, 2009
Online Advertising for B2B
Six ways to target people by job title or function. Feb 17, 2009
Best Practices for Google Content Targeting
Strategies for media planners to make best use of Google's content targeting. Feb 3, 2009

70 articles
Showing 1 to 20
Page: 1 2 3 4

Back to Harry Gold

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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