Top 10 Search Terms in 10 Categories, January 2007

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending January 27, 2007 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	4.52	toyota	2.39
paypal.com	1.14	honda	2.09
www.paypal.com	0.76	nissan	1.82
people search	0.71	ford	1.67
pay pal	0.57	dodge	1.13
experian	0.48	chevrolet	0.88
auctiva	0.38	bmw	0.79
neteller	0.37	jeep	0.74
people finder	0.33	hyundai	0.73
edline	0.32	chevy	0.70
Movies		Internet Advertising
Search Term	Search Volume	Search Term	Search Volume
netflix	1.25	free stuff	0.75
imdb	1.20	free samples	0.66
movies	0.83	zappos	0.61
blockbuster	0.79	vemmabuilder.com	0.58
fandango	0.40	tlcemail	0.46
netflix.com	0.31	work from home	0.36
stomp the yard	0.30	free	0.34
imdb.com	0.24	call wave	0.34
blockbuster.com	0.23	comcast.net	0.29
iamc theatres	0.23	unclaimed money	0.28
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	2.53	lexapro	0.77
starbucks	1.41	chantix	0.53
candystand	1.07	cymbalta	0.50
mcdonalds	0.99	phentermine	0.50
dominos pizza	0.79	pfizer	0.48
subway	0.73	viagra	0.47
dominos	0.58	nytimetoquit.com	0.37
www.maxwellhouse.com	0.57	zoloft	0.34
burger king	0.53	nexium	0.33
kraft foods	0.52	johnson and johnson	0.29
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
xanga	0.70	cnn	2.04
myspace	0.64	msnbc	0.89
yahoo 360	0.48	cnn.com	0.78
360	0.47	fox news	0.67
perez hilton	0.44	news	0.56
myspace	0.39	bbc	0.54
xanga.com	0.35	www.cnn.com	0.38
saddam execution video	0.21	good morning america	0.33
housing bubble blog	0.20	bbc news	0.31
area codes	0.19	abc news	0.29
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
consumer reports	0.19	hotels.com	0.44
coupons	0.17	hotels	0.40
pch.com	0.13	disney world	0.34
froogle	0.09	holiday inn	0.25
mycokerewards.com	0.08	disneyland	0.25
free stuff	0.08	las vegas	0.24
www.pch.com	0.07	walt disney world	0.23
free samples	0.06	cruises	0.19
consumer report	0.05	hawaii	0.14
bizrate	0.05	best western	0.14
View: Top 10 Search Terms by Category, Four Weeks Ending December 30, 2006

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.