Subscribe to Newsletters

Archive for Fred Aun

335 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Dynamic Logic Offers Optimization Tool for Brand Metrics
Online ad optimization has always been about performance metrics. With a new tool, Dynamic Logic aims to make the practice relevant for branding campaigns. Nov 20, 2009
Report: Smartphone Adoption Boosts Mobile Web Use, Local Search
BIA/Kelsey finds multi-use devices shift balance of mobile search activity toward local products and services. Nov 18, 2009
Celtics See Success in Competitive Facebook App
Branded app adds new layer of fan interaction for a team that's already on Twitter and YouTube. Nov 17, 2009
Sephora Drives Referral Sales With Facebook Promo
Orders and referral traffic doubled during campaign, and the beauty retailer added 10,000 friends. Nov 10, 2009
'IPhone Moms' Download Apps for Kids
Greystripe report explores the lives of a growing demographic. Oct 26, 2009
Magna: 2009 to Be Only Down Year for Online Ads
Next five years will bring strong growth in online and mobile spending, IPG agency predicts. Oct 14, 2009
Razorfish Aims to Simplify Touchscreen Creations
Software to help clients build touchscreen experiences for multiple devices and platforms. Sep 23, 2009
Microsoft: 'Malvertising' Lawsuits Will Help Online Ad Good-Guys
Characterizes legal action as a stroke on behalf of online ad sellers worldwide. Sep 18, 2009
Web Radio Service Pandora Offers New Video Ad Format
NBC and EA are first takers for an interactive online video ad format aimed at advertisers in the entertainment industry. Sep 17, 2009
FM Folds OPA's New Units Into a Premium Roadblock
Three units are combined to give brand advertisers total share of voice on a site. Sep 10, 2009
SpotMixer and Google Pair to Offer Self-Serve Online Video Ads
The partnership expands the relationship between Google's TV ad service and the do-it-yourself online video ad firm. Aug 31, 2009
Rovi and TNS Media Research Bond for TV Measurement
Promise of measurement standards being raised, helping advertisers understand metrics better. Aug 13, 2009
Spot Runner Chooses Yodle as Local Ad Partner
Spot Runner will keep national sales in-house, while Yodle pitches its TV and radio media platform to its 6,000 local advertisers. Aug 11, 2009
Motorcycle Maker to Marketing Team: Don't Keep It to Yourself
For one Oregon company, a tolerance for leaks yields surprising results. Aug 10, 2009
Mountain Dew Signs On For Paramount Digital Interactive Series
Web series and online game will allow viewers to determine the plot flow and story outcome. Aug 7, 2009
Pandora Joins Katz Online for Audio Ad Push
Clear Channel-owned seller will not replace Pandora"s in-house sales. Aug 4, 2009
Microsoft, ComScore Partner on Traditional Ad Planning Service
Reach and Frequency Planner is meant to give brand advertisers confidence to spend more on Internet advertising. Jul 31, 2009
ChaCha Q&A Ads Boost 'Transformers' Debut
SMS ads for Paramount Pictures flick raised brand awareness of the film. Jul 29, 2009
AMP Agency Snags Rock Coast Media
Move designed to building the Alloy Media division's offerings in search and social media marketing. Jul 24, 2009
Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform
Virtual currency can be provided to users who sign up for advertising offers. Jul 22, 2009

335 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Back to Fred Aun

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Publisher
Confidential Leading Publisher New York, United States

Director, Online Acquisition Marketing - Consumer (eCommerce, SEM/SEO)
Barnes & Noble.com New York, United States

0