Michael Boland
Recent articles by Michael Boland
What Can TV Learn from Search? - A few television and cable companies appear to have taken a page from the online marketing playbook. But if television networks are to take a page from the Internet, they should take the entire page. In other words it's not just effective placement, but direct response capability that has made search marketing shine. Jul 11, 2008
The 3G iPhone: Good Things Come in Threes - Social media has been positioned by many as a killer app for mobile, along with local search. The combination of all three -- mobile, local, and social -- makes sense, as they go hand in hand in lots of situations. The new 3G iPhone could introduce entirely new ways to think about mobile, and a whole new batch of mobile products built on them. Jun 13, 2008
Black, White, and Blue all Over - The LA Times is in the midst of an aggressive online product rollout. If anyone should be able to build solid local content sites, it's newspapers. It's their game to lose, with a sizeable but quickly closing head start, as publishers across the country sit on their hands. May 9, 2008
Think Universal, Act Local - Much of the discussion around Universal search, or blended search, focuses on video and images. But local search may be a more important factor, one that has the greatest impact in blended search results. Apr 11, 2008
Universal Pictures Part II: Sizing up the Local Video Market - At the intersection of video and SEO, local search sites and IYPs – as the traditional "owners" of local – have the most to gain, and the most to lose. Mar 14, 2008
Universal Pictures: Optimizing Video for Search - Make your SMB videos number one at the universal search box office. Feb 15, 2008
Mobile Local Search: A Perfect Storm - Mobile Local search has arrived. Search will never be the same again. Jan 25, 2008
8 White-Hot Trends Lift Local Search in '08 - Magic 8-ball rocks '08 local search trends. Boland calls it in the Kelsey corner pocket. Dec 28, 2007
Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy - Why Ingenio's apple of AT&T "I phone" local search strategy. Dec 14, 2007
Local Search: Competing All Over the Map - Part 2 - Will Google Maps, Microsoft Live Maps, Yahoo Maps and MapQuest flatline when 3-D EveryScape goes wide? Nov 30, 2007
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