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Welcome to ClickZ Experts, containing Advice and Opinions, by and for Marketers.

ClickZ Experts write on a variety of important topic areas. You can navigate to these topic areas using the left-hand navigation menu. Links to the 4 latest ClickZ Experts columns are provided below, or you can Sign-up to Newsletters, or Sign-up to RSS Feeds. Columns more than 1 week old are available in the ClickZ Experts Archive. Many of our Experts regularly speak at our Our Events and Conferences.

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ClickZ Experts

Advice and opinions by and for marketers

Tech Turkeys of 2009 by Sean Carton

EMERGING MARKETING TOOLS
A list of companies threatened by new technologies and making big mistakes.

Google's New Ad Formats for Pharma by Julie Batten

SEARCH RESULTS
Sponsored search ad formats, now being tested, are designed to show benefits and risks associated with drugs.

The Tale of E-mail and the Banner Ad by Jeanniey Mullen

E-MAIL MARKETING
What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad campaigns.

Predictive Analysis in Unusual Places by Shane Atchison

ACTIONABLE ANALYSIS
Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance.

The Essentials of Information Architecture for SEO by Adam Audette

CONFERENCE CALL
Information architecture is a complicated topic, but doesn't have to be. A panel of experts will discuss best practices at SES Chicago.