Advertising Placements by Industry and Top Sponsored Links, July 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
Advertising Breakdown by Industry, June and July 2007 | |||
---|---|---|---|
Industry | Total Impressions, July 2007 (M) |
Total Impressions, June 2007 (M) |
Change From Previous Month (%) |
Automotive | 9,528.3 | 6,122.3 | 55.63 |
Business-to-business | 8,713.4 | 5,733.5 | 51.97 |
Consumer goods | 8,558.5 | 10,817.7 | -20.88 |
Entertainment | 8,927.4 | 6,535.0 | 36.61 |
Financial services | 95,917.2 | 83,745.7 | 14.53 |
Hardware and electronics | 5,412.2 | 4,215.1 | 28.40 |
Health | 3,937.9 | 4,218.0 | -6.64 |
Public services | 14,438.8 | 12,725.4 | 13.46 |
Retail goods and services | 46,351.5 | 37,824.4 | 22.54 |
Software | 5,397.6 | 4,358.3 | 23.85 |
Telecommunications | 19,514.0 | 27,200.6 | -28.26 |
Travel | 8,863.2 | 8,361.9 | 6.00 |
Web media | 69,272.1 | 62,475.9 | 10.88 |
Source: Nielsen//NetRatings, 2007 |
Advertising Breakdown by Ad Unit Type, July 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
Automotive | 4,730.5 | 786.1 | 2,019.0 | 975.7 | 1,017.0 |
Business-to-business | 1,102.8 | 59.6 | 6,149.5 | 1,247.9 | 153.5 |
Consumer goods | 3,500.6 | 614.6 | 2,601.3 | 1,567.5 | 274.6 |
Entertainment | 1,808.5 | 519.5 | 4,678.7 | 1,475.1 | 445.6 |
Financial services | 18,650.9 | 393.3 | 2,425.7 | 16,030.9 | 58,416.5 |
Hardware and electronics | 2,340.5 | 154.1 | 1,318.8 | 442.9 | 1,156.0 |
Health | 1,628.0 | 119.1 | 788.2 | 1,298.3 | 104.3 |
Public services | 4,373.0 | 42.9 | 2,012.8 | 3,970.6 | 4,039.4 |
Retail goods and services | 6,121.8 | 205.2 | 19,082.2 | 7,677.1 | 13,265.3 |
Software | 1,499.5 | 166.1 | 2,349.5 | 1,114.4 | 268.2 |
Telecommunications | 11,978.8 | 122.8 | 1,260.8 | 2,947.7 | 3,203.9 |
Travel | 2,825.2 | 194.2 | 2,733.7 | 2,137.5 | 972.5 |
Web media | 10,959.4 | 164.8 | 22,777.0 | 7,556.4 | 27,814.4 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Sponsored Link Impressions, July 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, July 2007 (M) | Sponsored Link Impressions, June 2007 (M) | Change From Previous Month (%) |
True | 2,926.0 | 2,507.1 | 16.71 |
The CollegeBound Network | 2,632.9 | 46.5 | 5,568.47 |
Sparks Network plc. | 1,932.9 | 1,148.3 | 68.32 |
eBay Inc. | 1,793.8 | 2,138.9 | -16.13 |
KoolStuff4Kids | 1,646.0 | 0.03 | 5,675,813.79 |
Ford Motor Company | 1,624.2 | 82.5 | 1868.88 |
InterActiveCorp | 1,309.7 | 977.8 | 33.94 |
WebEx | 1,152.5 | 1,118.0 | 3.09 |
Batanga | 1,148.2 | 48.9 | 2,248.12 |
Nippon Telegraph and Telephone Corp. | 986.1 | 49.0 | 2,012,246.94 |
Dell Computer Corp. | 949.3 | 49.7 | 1,811.02 |
Dennis Publishing Ltd. | 931.9 | 26.2 | 3,458.98 |
Sony Corp. | 917.4 | 17.4 | 5,184.63 |
AVM Software | 910.9 | 665.4 | 36.91 |
Yahoo Inc. | 830.6 | 850.6 | -2.35 |
Helium Inc. | 770.5 | 1,101.7 | -30.06 |
Nortel Networks Inc. | 763.3 | 1.4 | 56,190.56 |
Swiss Knife Shop | 762.2 | 8.5 | 8,915.07 |
Singlesnet.com | 758.9 | 582.9 | 30.20 |
Experian Group Ltd. | 737.1 | 2,031.3 | -63.71 |
Fuse Networks LLC | 654.8 | 1,116.4 | -41.34 |
SiTV Network | 608.3 | 22.0 | 2,663.94 |
Vivendi Universal SA | 560.6 | 25.1 | 2,130.19 |
Target Corp. | 543.4 | 380.2 | 42.95 |
Shopzilla Intl. | 521.4 | 865.8 | -39.78 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Top Three Search Terms, July 2007 | ||||||||
---|---|---|---|---|---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 | |||||
True | match.com | chat+rooms | adult+singles | |||||
The CollegeBound Network | cad+++greenville,+sc+schools | medical+assistant | new+york+university | |||||
Spark Networks plc | chat+rooms | chat | personals | |||||
eBay Inc. | ebay | wood+bowls | aviaries | |||||
KoolStuff4Kids | ||||||||
Ford Motor Company | eden+100+navigator+for+sale | rent++luxury+car+dealerships+in+dallas+texas | off+road+truck+ accessories |
|||||
InterActiveCorp | eharmony | match.com | priceline | |||||
WebEx | www.aim.com/_cqr/login | yahoo+messenger | calendar | |||||
Batanga | free+music+downloads | chris+brown | univision.com | |||||
Nippon Telegraph and Telephone Corp. | web+hosting | domain+names | ssh+hosting | |||||
Dell Computer Corp. | wireless+internet | saitek+st220 | xbox+360 | |||||
Dennis Publishing Ltd. | paris+hilton | jessica+alba | carmen+electra | |||||
Sony Corp. | ||||||||
AVM Software | chat+rooms | yahoo+chat+rooms | chat | |||||
Yahoo Inc. | yahoo.com | aviaries | pond+sealers | |||||
Helium Inc. | blogs | blog | writing | |||||
Nortel Networks Inc. | wireless+internet | wireless+internet+providers | voip | |||||
Swiss Knife Shop | water+bottles+ | water+bottles | leatherman+coats | |||||
Singlesnet.com | yahoo+chat+room | chat+rooms | singlesnet.com | |||||
Experian Group Ltd. | free+credit+report | xbox+360 | free+credit+report+ online |
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Fuse Networks LLC | music+videos | fuse+tv | harry+potter+and+ the+order+of+the+ phoenix |
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SiTV Inc. | graffiti | celebrity+pictures | celebrity+gossip | |||||
Vivendi Universal SA | free+music+downloads | free+mp3+website | itunes | |||||
Target Corp. | wood+bowls | leather+accesories | wooden+utensils | |||||
Shopzilla Intl. | aviaries | pond+sealers | wooden+utensils | |||||
Notes 1. KoolStuff4Kids search terms are blank because the search term data is based on search URLs, but all KoolStuff4Kids sponsored links came from myspace.com. No search URL search terms were identified. 2. No search term data were provided for Sony. |
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Source: Nielsen//NetRatings, 2007 |
View: Advertising Placements by Industry and Top Sponsored Links, June 2007
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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