Archive for Anna Maria Virzi

106 articles
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Online Marketing's Oddballs and Misfits
What do an online Canadian pharmacy, a Latin American ad network, and blue condoms have in common? Nov 13, 2009
WPP CEO Offers Outlook on Advertising's Future
Speaking at ad:tech, Martin Sorrell identifies three areas where the company expects growth. Nov 4, 2009
New FTC Rule for Bloggers Has Its Limits
Mommy bloggers take note: You should worry more about your friends and followers on Facebook and Twitter than the G-men. Oct 30, 2009
Why Facebook and Twitter Won't Kill E-Mail
E-mail marketing continues to evolve and its practitioners are eager to innovate and tap emerging channels. Oct 16, 2009
Advertising Week 2009: Thriving Under Pressure
Brand marketers demonstrate resilience and innovation despite tough economic times. Oct 2, 2009
Ford Takes Multiple Routes in Social Media
At Advertising Week's OMMA, Scott Monty shares the automaker's road map for reaching consumers. Sep 28, 2009
Forbes.com Names President
Once chief technology officer, Michael Smith takes over operational management of the business Web site. Sep 28, 2009
Ford Takes Multiple Routes in Social Media
At Advertising Week's OMMA, Scott Monty shares the automaker's road map for reaching consumers. Sep 21, 2009
Plagiarism or Fair Use: Who's to Judge?
A Connecticut daily newspaper's misuse of rivals' news stories draws renewed debate over the practice of aggregating articles and the potential loss of ad revenue. Sep 18, 2009
Survey: Marketers Fail to Optimize On-Site Media
Two in three marketers say they allocate less than 10 cents of every marketing dollar to test promotions and other online media. Sep 8, 2009
Online Video Advertising Shows Signs of Life
How campaigns for Entertainment Arts, Coldwell Banker, and Palm show there's more to online video advertising than the predictable pre-roll. Sep 4, 2009
Book Review: "The Truth About Search Engine Optimization"
Rebecca Lieb's book provides no-nonsense advice for business executives, traditional marketers, and others who must get quickly up to speed on SEO. Aug 21, 2009
Madden NFL 10: An Ad Campaign That Fights to Win
A campaign promoting the latest release of the Madden NFL video game included a masthead banner on YouTube and other custom ads. Aug 17, 2009
Publicis-Microsoft Agreement Could Cut Two Ways
Publicis plans to buy display and search advertising over five years from Microsoft, but hasn't disclosed the agreement's value. Aug 11, 2009
Microsoft to Sell Razorfish to Publicis for $530M
Agency to be forked over with the promise of hundreds of millions in guaranteed spending on Microsoft properties. Aug 10, 2009
Besides Google and Bing, What's Next for Search?
Scores of alternative and niche search engines are vying for a piece of the search engine market. A look at some innovators. Aug 7, 2009
Savings.com Courts Social Penny Pinchers
Online coupon site introduces community tools that encourage bargain hunters to vote and share best deals. Aug 6, 2009
Q&A: What Is and Isn't Spam on Twitter?
A blogger who specializes in on social media and search engine marketing strategies offers these tips to online marketers who want to avoid getting labeled a Twitter spammer. Jul 27, 2009
Twitter, Spam, and Security
What brands can do to manage their reputation on the social platform where rules change quickly and best practices are evolving. Jul 24, 2009
When Ads Are a Labor of Love
Scores of people vie to produce a single video ad that may earn one winner $2,500. Is this the future of advertising? Jul 10, 2009