Archive for Jack Marshall

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• IAB: Online Propping up Struggling U.K. Ad Market
  The U.K. internet spend grew its market share to 19 percent in the first half. Oct 7, 2008
• TNS Surrenders to WPP Takeover
  TNS's online research abilities could compliment WPP's search marketing and display ad offerings. Oct 7, 2008
• Aegis Fuses Sustainability and Digital Media with Clownfish Buy
  Clownfish will be rolled into digital network Isobar, reflecting Aegis's "vision of the emerging marketing model." Oct 7, 2008
• Phorm: U.S. Market of Great Interest
  ISP-based behavioural targeting firm still plans to branch into the U.S. and other international markets. Sep 30, 2008
• Execs & Accounts UK &EU: .Fox, Publicis, Agency.com
  .Fox Promotes; Publicis France Hires; Agency.com Grabs Proximity Man Sep 29, 2008
• Phorm's BT Trial to Commence in U.K. Tomorrow
  The tests will follow months of delays, and come as controversy swirls around the targeting approach in the U.K. and U.S. Sep 29, 2008
• String of Acquisitions Aid Burgeoning Russian Ad Market
  A recent flurry of Russian acquisitions by major digital ad players suggests that the Eastern-European ad market is booming. Sep 23, 2008
• Execs & Accounts UK/EU: MEC Interaction, Theorem, Efficient Frontier
  MEC Interaction makes senior hires; Theorem names head of UK business development; Tiscdali U.K. hires search agency. Sep 22, 2008
• Nokia Signs Premium European Publishers to Mobile Ad Network
  The firm has high hopes for location-based mobile advertising in relation to its expanding network. Sep 18, 2008
• Phorm's ISP Targeting Deemed Legal by U.K. Regulators
  The U.K. government has responded to concerns raised by the European Union over the legality of Phorm's ISP-based ad-targeting technology. Sep 17, 2008
• European Commission Inspecting Google/Yahoo Ad Tie-Up
  Amidst increasing scrutiny of the Google/Yahoo ad partnership in the U.S. and Europe, the European Commission is conducting a preliminary investigation into the proposed tie-up. Sep 16, 2008
• Execs & Accounts U.K. and E.U.: Yahoo, Adconion, Mindshare
  Adconion grabs Yahoo exec; Mindshare hires Isobar's Evershed; Salmons to head IAB Social Media Council. Sep 15, 2008
• Economy and Industry Maturity to Slow U.K. Web Ad Growth
  The U.K. digital ad industry can expect a downturn in media spend, according to predictions from the World Advertising Research Centre. Sep 11, 2008
• Google Reacts to EU Scrutiny, Cuts Data Retention Period
  Google will cut the amount of time it stores users' IP addresses from 18 months to nine, in response to scrutiny from European regulatory bodies. Sep 10, 2008
• Execs & Accounts UK and EU: Bebo, 24/7 Real Media, CHI and Partners
  AOL's Bebo grabs Google guy; 24/7 Real Media hires U.K. media director; CHI & Partners steals Adams from Agency Republic Sep 8, 2008
• Phorm Updates Investors on U.K. Progress, or Lack Thereof
  Firm admits that arrangements for trials with three ISPs have "taken longer than anticipated." Sep 4, 2008
• U.K. SEM Spend Slows, Signaling Market Maturity
  SEM spend in the U.K. will rise by 24 percent in 2008, down from last year's 58 percent. Sep 4, 2008
• Execs & Accounts UK and EU: WPP, Microsoft, BBC Worldwide
  Prescott to head WPP's Deliver; Dobson Leaving Microsoft; BBC hires Asia sales director Sep 2, 2008
• Execs & Accounts UK and EU: GroupM, Phorm, Brightcove
  GroupM makes Allan CEO of MediaCom; Coke man moves to Phorm; Brightcove scores video deal with Number 10. Aug 25, 2008
• RNM's U.K. Closing Signals Slow Mobile Video Uptake
  The mobile video ad firm's decision to pull out of the U.K. market suggests consumers and advertisers aren't taking to mobile video as rapidly as expected. Aug 25, 2008
• U.K. Web Ad Spend Topped Mainstream Commercial TV in '07
  Web ad spending represented 19 percent of total media revenues, with paid search accounting for the lion's share. Aug 15, 2008
• Execs & Accounts UK & EU: IAB UK, AOL's Platform A, CondeNet International
  IAB UK hires Research head; Platform A names UK Leadership; CondeNet International Grabs Microsoft's Anthony Aug 14, 2008
• Chinese Ad Growth Driven by Digital
  Online and mobile formats will spearhead a period of rapid ad growth in China, according WPP's GroupM. Aug 13, 2008
• B.T. Still Stalling Phorm Trials in UK
  Some suggest a request for information on the behavioral targeting firm by the European Union may be the reason for the trial delay. Aug 11, 2008
• Chevrolet, BoA, and Nielsen Sponsor Olympics Coverage Online
  Major global brands have snapped up Olympic-related online advertising and sponsorship opportunities ahead of the games' official launch today. Aug 8, 2008
• Fox to Sell WSJ's Spanish Language Inventory
  FIC and Dow Jones sales teams will also work jointly to offer multi-platform deals across print, TV and online. Aug 5, 2008
• EBay Launches Dedicated International Ad Division
  A central international sales team will be based in London, with a supporting team managing back-end ad operations and analytics from Bern, Switzerland. Jul 30, 2008
• Affiliate Marketing Firm Buy.at Launches Interactive Video Format
  Platform-A's affiliate marketing network teams with British video tech firm on hot spotting format. Jul 16, 2008
• U.K. Online Ad Spending Slows
  The Institute of Practitioners in Advertising found U.K. online marketing, SEM and SEO budget growth in Q2 2008 was at its slowest since 2003 Jul 15, 2008
• Yahoo Notifies European Commission of Google Ad Deal
  Google indicated it expects the Commission to steer clear of the North American deal. Jul 8, 2008
• AOL Shifts Platform A Execs in U.K.
  On the heels of executive changes in the U.S., AOL plans to restructure its U.K. operations and reshuffle its execs there. Jul 2, 2008
• Q Interactive Hopes for Brand Clients with Video Offer
  Advertisers can now make use of video while collecting information from interested users. Jun 25, 2008
• European Commission Scrutinizes Online Advertising
  Commissioners and EU leaders worry online ad industry not sufficiently protecting consumers' data privacy. Jun 23, 2008
• The Hulk Rages Across MSN Spain
  OMD Spain's campaign, featuring HD video and a homepage takeover, will run today only. Jun 20, 2008
• Glam Media Kicks Off World Tour in U.K.
  Glam also has its sights set on expansion in France, Germany, Japan, India and China. Jun 18, 2008
• Ad Network Oridian Targets Expats Living in U.K.
  News Corp.-owned tabloid newspaper The Sun and U.K. bank NatWest are targeting Polish residents of the U.K. through the system. Jun 9, 2008
• Isobar Boosts Eastern European presence with Agency Buy
  Aegis-owned Isobar has augmented its Eastern European presence with the acquisition of full-service Russian digital agency AdWatch. Jun 6, 2008
• European Online Ad Spend Gains on U.S.
  If the U.S. and European markets continue to grow at their current rates, European online ad spending will surpass that of the U.S. by 2010. Jun 3, 2008
• European Sports Fans More Receptive to Online Ads
  Sports site users are twice as likely to watch video on their mobile phones, and to visit Web sites on the move, according to a new European Interactive Advertising Association study. Jun 2, 2008
• News Corp Launches Non-U.S. Financial Web Ad Network
  Worthnet.Fox will serve advertisers outside of the U.S. market, particularly in Europe, Asia, and South America. May 20, 2008
• Yahoo and WPP Announce Ad Sales Tie-up
  WPP Group and Yahoo have partnered to make display ad buying more efficient through Yahoo's Right Media Exchange, and develop a combined network. May 16, 2008
• Waterfront Poaches About.com's Head of Health
  Health content authority Marjorie Martin is leaving at About.com for health publisher Waterfront Media. May 16, 2008
• OpenSkies Readies Web Ad Launch
  The new British Airways premium airline worked with digital agency Web Liquid to create a Web campaign including display, search, viral and conversational elements. May 14, 2008
• Havas Buys UK Agency, Readies Global Expansion
  Global media network Havas Media acquired U.K.-based integrated agency Archibald Ingall Stretton. May 6, 2008
• BT to Test Phorm, Search for Cookie Alternatives
  ISP British Telecom will begin a live trial of Phorm's controversial ad-targeting technology with 10,000 of its U.K. customers soon. Apr 29, 2008
• IAB Europe Embarks on Expansion and Restructuring
  Representatives of national European IAB organizations will convene next month to formulate a constitution. Apr 23, 2008
• IAB Europe Embarks on Expansion and Restructuring
  Representatives of national European IAB organizations will convene next month to formulate a constitution. Apr 23, 2008
• Phorm Hires Ex-DoubleClick Privacy Officer to Quell Concerns
  The behavioral ad-targeting company has hired Jeffrey Brooks Dobbs as its first Chief Privacy Officer. Apr 17, 2008
• Specific Media's Adviva Buy Aimed at Behavioral Growth in UK
  Ad network Specific Media has begun expanding overseas, and acquired U.K.-based network Adviva. Mar 13, 2008
• Europe Clears Google's DoubleClick Acquisition, and Deal Closes Immediately
  UPDATE: The companies completed the transaction immediately after European regulators gave it the green light. Mar 11, 2008
• U.K. Agency Steak Media Beefs up Global Offering
  Digital agency Steak Media is expanding its overseas operations, and opening offices in New York and Melbourne, Australia. Mar 10, 2008
• Phorm to Address Concerns Surrounding Privacy, U.K. Operation
  The controversial U.K. firm will hold a Web chat today to discuss concerns surrounding its history, and use of ISP-data for ad targeting. Mar 6, 2008
• ISP Ad Partners NebuAd and Phorm Eye Overseas Expansions
  UPDATE: U.S.-based NebuAd has begun ramping up its U.K. operations, while U.K. competitor Phorm may be eyeing a U.S. expansion. Mar 5, 2008
• Ad Networks Adconion and Glam Pursue Global Expansion
  The two firms announced substantial rounds of investor funding yesterday. Feb 26, 2008
• Overseas Search Execs Say Microsoft Should Look Beyond Yahoo
  As Microsoft grows more hostile in its bid for Yahoo, some search marketers think the software firm should pursue overseas targets instead. Feb 25, 2008
• EU Regulators Could Toughen Restrictions on Search Data Storage
  A meeting next week could result in tighter restrictions on search data storage for the likes of Google and Yahoo. Feb 15, 2008
• Yahoo Boosts European Mobile Search Presence with T-Mobile Deal
  Yahoo's OneSearch will be the exclusive mobile search tool for T-Mobile's eleven European Markets Feb 13, 2008
• Guinness World Records Promotes Gaming Book on Xbox Live
  An U.K. microsite on the platform will offer free downloadable content including customizable backgrounds. Feb 11, 2008
• AOL Acquires U.K. Affiliate Marketing Firm buy.at
  Firm has offices in London, Newcastle and most recently New York. Feb 6, 2008
• Facebook Ramps up U.K. Efforts, Hints at Beacon Expansion
  A recent appearance by Facebook's Blake Chandlee in London before an audience of agency execs reflects the firm's U.K. expansion. Feb 5, 2008
• EU Hearing Could Influence Google/DoubleClick Decision
  Privacy advocates believe privacy issues should factor into the EU Commission's investigation of Google's DoubleClick buy. Jan 22, 2008
• Open Source Ad Management Firm Aims for U.S. Expansion
  Openads plans to use a $15.5 million second round investment for product development and support. Jan 18, 2008
• MSN Banks on Cause Marketing with New Web Community
  MSN will partner with WhatOnEarthIsGoingOn to create an online community to connect brands with consumers through issues they find important. Jan 14, 2008
• U.K. Internet Ad Budgets Keep Rising Despite Economic Turbulence
  Online continues to outperform other media, racking up a 9 percent market share for Q4 2007. Jan 14, 2008
• Havas Buys U.K. Media Agency BLM and Digital Arm Quantum
  Quantum's digital capabilities include e-mail, search and consulting services. Jan 14, 2008
• Microsoft to Offer Display Ads On its U.K. Mobile Portal
  Nivea Visage, SanDisk, and Yell.com are among the first advertisers on the MSN's Web site for mobile users in the U.K. Jan 7, 2008
• IAB Forecast Affirms Ad Spend Momentum Fueled by Europe
  Ad spending in Europe for 2007 is predicted to reach $16.6 billion, representing a year-over-year increase of 38 percent. Dec 18, 2007
• Medio Takes Mobile Search Ad Network to U.K. and Europe
  The company also plans to introduce search-based mobile ad services in early 2008. Dec 17, 2007
• UK Tabloid The Sun Connects Print to Mobile
  The effort will make the newspaper more interactive, and enable more efficient ROI measurement for advertisers. Dec 10, 2007
• U.K.'s YooMedia to Acquire Spain's Fresh I.T. to Form Mirada
  U.K. based YooMedia will extend to Europe thanks to an acquisition of itv firm Fresh I.T. and a financial lifeline from Spanish investors. Dec 6, 2007
• Europe Paves the Way for Global Web Ad Spending Growth
  Online ad spending growth in Western Europe is poised to be far more accelerated than in the U.S., and substantial growth also is expected in Russia. Dec 5, 2007
• U.K. Affiliate Marketing Firm buy.at Expands to U.S.
  The company aims to inject more competition into the U.S. affiliate marketing arena. Dec 3, 2007
• Aegis Sees Canadian Dollar Signs in Agency Acquisitions
  Isobar-parent Aegis has acquired Toronto-based digital agency Mindblossom, following another Canadian agency acquisition. Nov 28, 2007
• Ad Network Oridian Teams with Lookery to Monetize Facebook Apps
  UPDATE: Lookery has partnered with Oridian to provide banners in applications and widgets on networking sites such as Facebook. Nov 26, 2007
• Social Networks Set Sights on U.K. Market
  LinkedIn and Facebook seek to expand ad operations in the U.K. Nov 26, 2007
• European Commission Stalls Google/DoubleClick Deal
  The European Commission will open a phase two investigation of Google's proposed DoubleClick acquisition, potentially setting the deal back months. Nov 13, 2007
• Small U.K. Businesses Reluctant to Embrace Search Marketing
  A new report shows 62 percent of small U.K. businesses are not investing in SEM, although 76 percent of those doing so report an increase in sales. Nov 13, 2007
• UK Firm Helps Western Companies Navigate SEM Beyond Chinese Firewall
  Backbone IT Group has launched a dedicated SEM service designed to enable Western companies to take advantage of untapped Chinese market. Nov 5, 2007
• As Australia Approves GoogleClick Deal, Threat of EU Block Looms
  Contrary to some reports, the parties may not be able to complete the deal without EU and FTC approval. Nov 1, 2007
• BBC Cashes in on Overseas Ad Potential, Aims for Premium Advertisers
  Visible only to visitors from outside the U.K., the ads will initially be introduced on selected high-traffic pages such as news and sports. Oct 23, 2007
• Electronics Maker Philips Commences Online Push
  New campaigns and sites will emphasize viral, search, and "real world interaction." Oct 22, 2007
• Sicko Launch in UK Includes Novel Audio Ad Format
  Target Media is testing an experimental MP3 ad format from ad-supported music download service We7 to promote the documentary. Oct 19, 2007
• More Evidence of Increased U.K. Online Marketing Spend
  The survey also reports 13 percent of respondents are still not using the Internet for marketing at all. Oct 17, 2007
• European Brands Not Necessarily Gung Ho on Mobile
  Upon closer inspection, a recent European mobile marketing spend report reveals brands are approaching the medium with caution. Oct 11, 2007
• U.K. Sprints Ahead U.S. in Ad Spend Growth, Europe Poised to Rival U.S.
  While search and display spending growth has risen here, that growth has dropped in the U.K. and classifieds have gained share. Oct 11, 2007
• Mobile Marketing Association Puts Forth EMEA Guidelines
  Yahoo, Enpocket and Admob are among the publishers whose mobile properties worldwide will adhere to new guidelines. Sep 26, 2007
• An Ad-Supported Mobile Plan Launches in the U.K.
  It remains to be seen whether Blyk can strike a workable balance between advertising and free services. Sep 25, 2007
• European Study: SMS Ads Can Be Too Much of a Good Thing
  In a study spanning five countries, text-based mobile ads are ignored when a higher portion of mobile phone subscribers receive those ads. Sep 20, 2007
• Ad Exchange Right Media Is Used to Spread a Virus
  Up to 12 million infected ads were served recently to sites in the Yahoo-owned exchange. Sep 12, 2007
• Publicis Acquires French Digital Agency Wcube, Readies Global Expansion
  Twelve-year-old wCube becomes Publicis Modem France; first of several Publicis Modem offices scheduled to launch in short order. Sep 12, 2007

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