Archive for Julie Batten

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- ROI Is the New Ranking
If you want to maximize your SEO, you need strong metrics. Here are some to consider. Oct 26, 2009
- Search in the New Economy
The economic downturn has changed consumer behavior and search marketing. Here's how. Oct 12, 2009
- Optimizing for the YouTube Search Engine
YouTube is the number two search engine. Be sure you're optimizing your videos to be found on YouTube. Sep 28, 2009
- Search Marketing in the Pharma Industry
Search marketing in a highly regulated industry must be carefully deployed, but it isn't impossible. One way to make it work. Sep 14, 2009
- Google Fights Back With New and Improved Services
Google continues to ride the innovation train across its other product lines and offerings. Here's a snapshot of some developments. Aug 31, 2009
- The Yahoo-Microsoft Agreement One-Pager
A snapshot of what the Yahoo-Microsoft deal means for digital marketers. Aug 17, 2009
- Image Search Engines: Query by Image
New image search engines could increase traffic to your site through image search. What these engines have to offer. Aug 3, 2009
- Evaluating SEO Proposals
Planning to retain an SEO vendor? Here's what to look for in a partner, plus some sample deliverables. Jul 20, 2009
- Optimizing for Bing
Does the mergence of this new engine mean you have to totally adapt your SEO strategies? Fifteen tips for using Bing, plus additional resources. Jul 6, 2009
- Leveraging Social Media Buzz for SEO Success
Five tips for building buzz and earning inbound links. Jun 22, 2009
- SEO From a Pro: How to Market Your New Web Site
Non-Linear Creations' Helen Overland talks about marketing a new Web site with SEO. Jun 8, 2009
- On-Site Optimization Processes
A look at the key roles that navigation, linking, design, and content play in Web site optimization. May 11, 2009
- Mobile Search Has a Second Coming
Mobile search is among the fastest growing uses of the mobile Web. Is your site ready? Apr 27, 2009
- Outsourcing Search Marketing
Effective search marketing requires specialized skills. Is your organization prepared or should it hire an agency? Apr 13, 2009
- Adobe: Making Flash Search Engine-Friendly
The multimedia software developer shares best practices on preparing Flash pages for search engine optimization. Mar 30, 2009
- Is SEO Your Priority? Avoid All-Flash Web Sites
You can't create an all-Flash site and expect the same results that you could get from a pure HTML Web site. Mar 16, 2009
- Search Marketing in B2B
Five reasons why business-to-business marketers should invest in search engine marketing. Mar 2, 2009
- Using Search and E-mail to Acquire Customers
By ensuring that search and e-mail activities are well timed and coordinated, online marketers can more efficiently acquire and retain customers. Feb 2, 2009
- SEO and PPC Cannibalization
Factors to consider before launching organic and paid search campaigns at the same time. Jan 5, 2009
- Organic Versus Paid Search
If you have $1, should you invest it in organic or paid search activities? Dec 22, 2008
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