Archive for Christine Beardsell

46 articles
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Brand Ready Digital Programs
A sneak peek at the digital shows on the radar of Tubefilter editors -- and why these programs are ripe for a brand partnership. Nov 17, 2009
Open Technologies Help Brands Talk to Their Audiences
Community tools are making it easier for a brand to connect with its audience across many locations. Nov 3, 2009
To Regulate, or Not To Regulate Product Endorsements
An executive from FremantleMedia discusses new rules for product placement in the U.S. and the U.K. and what they mean for brands. Oct 20, 2009
User-Generated Content Strategy Tips
Businesses can gain trust by allowing people to interpret their brands and spread the word. Here is where to begin giving up control to consumers. Oct 6, 2009
Developing a Brand Content Integration Strategy
How much brand exposure within an online video is too much? Here are seven approaches to weigh. Sep 22, 2009
Blip.tv: A 21st Century NBC?
The Internet has changed every business it has touched. Television won't be an exception. Sep 8, 2009
Exploring Brand Content Video
Is it better to target your Web shows? What's the best way to measure digital video success? For Your Imagination's head answers these questions and more. Aug 25, 2009
Eyes Wide Open: The Quality Question
How do we reach heavenly online video bliss? Start by redefining these three factors. Aug 11, 2009
Miami Ad School Prepares the Next Generation for Ad Careers
School president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing. Jul 28, 2009
Sponsoring Online Scripted Content
What's the best way to spend ad dollars online? Sponsor online scripted content, says Justine Bateman. Jul 14, 2009
Digital Entertainment, Meet Mom
A digital entertainment company strikes a partnership with Target to launch Momversation.com. Jun 30, 2009
New Networks Offer Alternative to TV Upfronts
These digital video programs offer opportunities for brands and content creators to collaborate. Jun 2, 2009
Seven Video Content Pioneers to Watch
Creative marketers should look to work with these content creators. The opportunities are unlimited. May 19, 2009
Converging Marketing Roles
Creating new roles within marketing organizations that will narrow the ingenuity gap. May 5, 2009
Online Video Ads Are a Good Bet in a Recession
Need to pinch pennies? Three reasons digital video ads are better than television ads. Apr 21, 2009
Taking the "-ed" out of "Branded Content"
Five tips for developing an effective brand content experience. Apr 7, 2009
Digital's Trailblazer: Music
An interview with TopSpin CEO Ian Rogers on using viral, target, and direct marketing tactics to help artists increase direct-to-fan demand. Mar 24, 2009
Distributing Online Video Content: A Global Approach
A content network CEO provides an overview of how digital video content (and brand content!) is being consumed across different countries. Mar 10, 2009
Using P2P to Distribute Branded Video
Some peer-to-peer networks, once shunned for facilitating piracy, are now becoming legitimate. Feb 24, 2009
Strategies for Distributing Online Video Content
Brand content distribution strategies have become more sophisticated. Know your options. Feb 10, 2009