Archive for Andreas Roell

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Direct Response Practices for In-Banner Ads
Direct Response Practices for In-Banner Ads Nov 25, 2008
Go Slow With Video Ads in Social Media
Communities are where people go to connect, learn, and vent. So overt advertising could get the cold shoulder. Nov 11, 2008
Video Ads Surface in Unexpected Places
Non-traditional video forums like in-game, outdoor venues, and mobile can reach consumers when they have nothing else to do but watch your videos. Oct 28, 2008
Weighing the Case for Long-Tail Video Marketing
When does it make sense for a marketer to go with niche video outlets rather than stick with the mainstream? Oct 14, 2008
What Makes a Video Viral?
Executing a viral campaign is easy to promise and hard to deliver. Two common themes in viral videos. Sep 30, 2008
Online Video: Here to Stay
Make sure your video ads pertain to your audience's individual preferences and behaviors. Sep 16, 2008
How Video Fits Into a PR Strategy
Syndication plays a key role. Sep 2, 2008
Video's Great, But Having a Strategy is Better
What do you what your digital ad campaign to accomplish? Aug 19, 2008
Examining Analytics Across Multiple Online Platforms
How can digital advertisers get a holistic view of an entire campaign across multiple platforms? Aug 5, 2008
In-Game Advertising Reaching New Levels
How to get into the video-game advertising game. Jul 22, 2008
Primetime Online
Online viewership is extremely fragmented, so effective means of targeting are crucial. Here's why marketers should serve tailored video ads framed around a user's demographic, psychographic, behavioral data, or all three. Jul 8, 2008
How Video Widgets Fit Into Marketing Plans
Some best practices to follow before developing and deploying these portable advertisements. Jun 24, 2008
Lessons From TV Networks and Convergence
Additional ways advertisers can get traction from their online video. Jun 10, 2008
How TV Networks Are Tuning in Online
Where mobile applications, widgets, and social media fit into the television networks' interactive strategies. May 27, 2008
Going Green on Screen
Online marketers can use green-screened videos to show they are the experts and keep others off their advertising turf. May 13, 2008
Is Interactive TV About to Explode?
All signs point to more interactive features for TV. What that means for marketers. Apr 15, 2008
Video Marketing and Brand Management Online
Four reasons why online video can work during a crisis. Apr 1, 2008
Optimizing Video Content for Search Engines
Tips for marketers to get their video advertisements into relevant search results. Mar 18, 2008
The Long and Short of Mobile Video
With better video delivery platforms, faster connections, and flat-rate mobile video plans, are we finally ready for mobile video? Mar 4, 2008
Decision '08 in Online Video Advertising
Are presidential aspirants Clinton, Huckabee, McCain, and Obama and their online video ads optimized for the Web? Feb 19, 2008