Archive for Matt Story

30 articles
Showing 1 to 20
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• The Future of Consoles: OnLive?
  Why this new entrant in the video game console business matters to brand marketers. Apr 7, 2009
• When "Advergame" Isn't a Bad Word
  When considering an advergame, these points may help you change the general consumer perception of branded games. Mar 24, 2009
• Five More Gaming Trends Marketers Need to Follow
  A look at unexpected ways for interactive marketers to make a play in digital video games. Mar 10, 2009
• Five Gaming Trends Marketers Need to Follow
  Popular games are taking on new lives, online and off-, providing opportunities for brands. Five trends today, five more to come. Feb 24, 2009
• Amazon Flexes Online Distribution Muscle
  The e-commerce site makes a game-changing move into online games. Feb 10, 2009
• Microsoft vs. Sony: Vying to Overtake Nintendo
  As the gaming heavyweights duel for the top spot, innovations designed to delight consumers will present new opportunities for brand marketers. Jan 27, 2009
• Just a Wii Bit More Time
  Why marketers should keep tabs on the video game industry's hardware and software sales. Dec 30, 2008
• Holiday Game Guide for Marketers
  Four games with potential industry opportunities for marketers. Dec 16, 2008
• How Marketers Miss the Mark With Gamers
  Four points that brands should consider before starting a conversation with gamers. Dec 2, 2008
• Downloadable Content: More Game for Their Buck
  As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product details. Nov 17, 2008
• Video Games Can Be Music to a Marketer's Ears
  Who knew so many people wanted to use fake instruments to make virtual music? Nov 3, 2008
• Leverage the Hype before a Video Game's Release
  Five innovative ways that video game franchises are building buzz online and offline. Oct 20, 2008
• Your Brand Can Build the Next Game Franchise
  Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive role in identifying the next massive franchise. Oct 6, 2008
• Marketing Lessons From Gaming Trends
  A recent trend allows gamers to customize the game to their liking. Advertisers should take note of the impact it may have on consumer behavior. Sep 22, 2008
• Games Aren't Always Fun for Advertisers
  What if you were able to engage the fickle gaming audience without resorting to a watered-down message? Sep 8, 2008
• Boost Your Brand Integration in Video Games
  Leverage the trend of increased realism in video games to make sure your brand is accessible and engaging. Aug 25, 2008
• Video Games Deliver Sports Experiences to All Fans
  "Wii Sports" and "EA Sports All-Play" present advertisers with new opportunities for entering the sports video game market. Aug 11, 2008
• If You Can't Beat 'Em, Join the Soundtrack
  Under the right opportunity, a brand advertiser could become part of the consumer experience for a significant portion of a game's life. Rock on. Jul 28, 2008
• How Virtual Game Play Becomes Reality for Consumers
  Alternate reality games are a great way to engage consumers with your brand assets. Four tips for running an ARG campaign. Jun 30, 2008
• Handheld Gaming: The Power's in Your Hands
  Will iPhone, the DS, or another device win the handheld gaming system race? One thing's certain: marketers have the chance to reach their consumers in the handheld gaming space. Jun 16, 2008

30 articles
Showing 1 to 20
Page: 1 2

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