Archive for Matt Story

30 articles
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The Future of Consoles: OnLive?
Why this new entrant in the video game console business matters to brand marketers. Apr 7, 2009
When "Advergame" Isn't a Bad Word
When considering an advergame, these points may help you change the general consumer perception of branded games. Mar 24, 2009
Five More Gaming Trends Marketers Need to Follow
A look at unexpected ways for interactive marketers to make a play in digital video games. Mar 10, 2009
Five Gaming Trends Marketers Need to Follow
Popular games are taking on new lives, online and off-, providing opportunities for brands. Five trends today, five more to come. Feb 24, 2009
Amazon Flexes Online Distribution Muscle
The e-commerce site makes a game-changing move into online games. Feb 10, 2009
Microsoft vs. Sony: Vying to Overtake Nintendo
As the gaming heavyweights duel for the top spot, innovations designed to delight consumers will present new opportunities for brand marketers. Jan 27, 2009
Just a Wii Bit More Time
Why marketers should keep tabs on the video game industry's hardware and software sales. Dec 30, 2008
Holiday Game Guide for Marketers
Four games with potential industry opportunities for marketers. Dec 16, 2008
How Marketers Miss the Mark With Gamers
Four points that brands should consider before starting a conversation with gamers. Dec 2, 2008
Downloadable Content: More Game for Their Buck
As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product details. Nov 17, 2008
Video Games Can Be Music to a Marketer's Ears
Who knew so many people wanted to use fake instruments to make virtual music? Nov 3, 2008
Leverage the Hype before a Video Game's Release
Five innovative ways that video game franchises are building buzz online and offline. Oct 20, 2008
Your Brand Can Build the Next Game Franchise
Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive role in identifying the next massive franchise. Oct 6, 2008
Marketing Lessons From Gaming Trends
A recent trend allows gamers to customize the game to their liking. Advertisers should take note of the impact it may have on consumer behavior. Sep 22, 2008
Games Aren't Always Fun for Advertisers
What if you were able to engage the fickle gaming audience without resorting to a watered-down message? Sep 8, 2008
Boost Your Brand Integration in Video Games
Leverage the trend of increased realism in video games to make sure your brand is accessible and engaging. Aug 25, 2008
Video Games Deliver Sports Experiences to All Fans
"Wii Sports" and "EA Sports All-Play" present advertisers with new opportunities for entering the sports video game market. Aug 11, 2008
If You Can't Beat 'Em, Join the Soundtrack
Under the right opportunity, a brand advertiser could become part of the consumer experience for a significant portion of a game's life. Rock on. Jul 28, 2008
How Virtual Game Play Becomes Reality for Consumers
Alternate reality games are a great way to engage consumers with your brand assets. Four tips for running an ARG campaign. Jun 30, 2008
Handheld Gaming: The Power's in Your Hands
Will iPhone, the DS, or another device win the handheld gaming system race? One thing's certain: marketers have the chance to reach their consumers in the handheld gaming space. Jun 16, 2008