Active Home Internet Users by Country, November 2007
The number of active Internet home users increased in all but 2 of the 10 countries tracked by Nielsen Online in November.
Active home Internet users receded in the U.K. (-1.14 percent) and in Switzerland (-0.81 percent). Combined, it was a loss of 326,506 active Internet home users.
Overall, the number of active Internet homes increased 1.96 percent over the previous month. The countries with the highest uptake include Brazil (8.32 percent); Australia (7.28 percent); Japan (2.75 percent); and Italy (2.23 percent).
Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.
| Worldwide Active Internet Home Users, November 2007 | ||||
|---|---|---|---|---|
| Country | October 2007 | November 2007 | Growth (%) | Difference |
| Australia | 10,833,733 | 11,622,791 | 7.28 | 789,058 |
| Brazil | 19,881,432 | 21,535,769 | 8.32 | 1,654,337 |
| Switzerland | 3,897,450 | 3,865,916 | -0.81 | -31,534 |
| Germany | 34,457,137 | 35,135,442 | 1.97 | 678,305 |
| Spain | 14,846,589 | 15,035,766 | 1.27 | 189,177 |
| France | 23,732,828 | 24,206,135 | 1.99 | 473,307 |
| Italy | 18,424,505 | 18,835,274 | 2.23 | 410,769 |
| Japan | 46,416,314 | 47,692,193 | 2.75 | 1,275,879 |
| U.K. | 25,866,815 | 25,571,843 | -1.14 | -294,972 |
| U.S. | 148,228,186 | 149,880,630 | 1.11 | 1,652,445 |
| Totals | 346,584,989 | 353,381,759 | 1.96 | 6,796,770 |
| Source: Nielsen Online, 2007 | ||||
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