Archive for Kevin Carney

19 articles
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Online Games Redefine Gaming
As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Nov 10, 2008
This Is Your Brain on Games
How digital game advertising reaches receptive minds. Oct 27, 2008
Video Games With a Purpose
Video gamers score points against cancer. Oct 13, 2008
Creating a Consumer Dialogue in Game Marketing
Four examples of digital experiences that educate or entertain, interrupting monotony or pain. Sep 29, 2008
The Optimal Media Plan
How to reach gamers through all digital gaming touch points. Sep 15, 2008
Consumers Define the Olympics Online
Why brands must allocate media budgets to themed-content offerings. Aug 18, 2008
Gamer Get Your Gun
How the Pentagon uses digital games to build tomorrow's military. Aug 4, 2008
Dr. Jekyll or Mr. Hyde?
Does gaming have a negative or positive impact on society? Jul 21, 2008
Games and Widgets: A Marriage Made in Heaven?
How the union of two media can bring bliss to marketers. Jul 7, 2008
From the Shelves to the Web: A Case Study
Lessons marketers can learn from the game industry's transition from retail to e-tail. Jun 23, 2008
Console Game Fans Fire Back
Will online games redefine gaming? Not everyone thinks so. Jun 9, 2008
Online Games Redefine Gaming
As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. May 12, 2008
This Is Your Brain on Games
How digital game advertising reaches receptive minds. Apr 28, 2008
The People Behind Game Avatars
Why the message and medium must follow a deep understanding of our audience and their motivations. A look at two very different players. Apr 14, 2008
Little Victories of Game Banner Ads
Make a banner that lets consumers win, and you'll win them. Mar 31, 2008
The Ins and Outs of User-Generated Game Content
A look at the UGC movement in the game industry and the opportunity it affords marketers. Mar 17, 2008
Games Go to College
Game industry growth and student demand gives birth to game course offerings at colleges. Academic institutions vie to gain the gamer. Mar 3, 2008
Creating a Consumer Dialogue in Game Marketing
Four examples of digital experiences that educate or entertain, interrupting monotony or pain. Feb 4, 2008
An Introduction to Game Marketing
Most marketers acknowledge the power and passion people have for games, but few realize and capitalize on opportunities to leverage games in their marketing strategies. Jan 14, 2008