Archive for Kevin Carney

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- Online Games Redefine Gaming
As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Nov 10, 2008
- This Is Your Brain on Games
How digital game advertising reaches receptive minds. Oct 27, 2008
- Video Games With a Purpose
Video gamers score points against cancer. Oct 13, 2008
- Creating a Consumer Dialogue in Game Marketing
Four examples of digital experiences that educate or entertain, interrupting monotony or pain. Sep 29, 2008
- The Optimal Media Plan
How to reach gamers through all digital gaming touch points. Sep 15, 2008
- Consumers Define the Olympics Online
Why brands must allocate media budgets to themed-content offerings. Aug 18, 2008
- Gamer Get Your Gun
How the Pentagon uses digital games to build tomorrow's military. Aug 4, 2008
- Dr. Jekyll or Mr. Hyde?
Does gaming have a negative or positive impact on society? Jul 21, 2008
- Games and Widgets: A Marriage Made in Heaven?
How the union of two media can bring bliss to marketers. Jul 7, 2008
- From the Shelves to the Web: A Case Study
Lessons marketers can learn from the game industry's transition from retail to e-tail. Jun 23, 2008
- Console Game Fans Fire Back
Will online games redefine gaming? Not everyone thinks so. Jun 9, 2008
- Online Games Redefine Gaming
As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. May 12, 2008
- This Is Your Brain on Games
How digital game advertising reaches receptive minds. Apr 28, 2008
- The People Behind Game Avatars
Why the message and medium must follow a deep understanding of our audience and their motivations. A look at two very different players. Apr 14, 2008
- Little Victories of Game Banner Ads
Make a banner that lets consumers win, and you'll win them. Mar 31, 2008
- The Ins and Outs of User-Generated Game Content
A look at the UGC movement in the game industry and the opportunity it affords marketers. Mar 17, 2008
- Games Go to College
Game industry growth and student demand gives birth to game course offerings at colleges. Academic institutions vie to gain the gamer. Mar 3, 2008
- Creating a Consumer Dialogue in Game Marketing
Four examples of digital experiences that educate or entertain, interrupting monotony or pain. Feb 4, 2008
- An Introduction to Game Marketing
Most marketers acknowledge the power and passion people have for games, but few realize and capitalize on opportunities to leverage games in their marketing strategies. Jan 14, 2008
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