Vicky Chen
Vicky Chen is a strategist at Naked Communications in New York City.
A social development specialist, Vicky applies behavioral theories of motivation and learning to channel optimization. She spent her undergrad years at the University of California at Berkeley and received an MA/EdM in psychology from Columbia University.
She openly appraises the interplay of culture, media, and social dynamics and its influence on people's realities.
Recent articles by Vicky Chen
Behavioral Marketing's Role in Multicultural America
A major shift in racial and ethnic demographics provides an opportunity for behavioral marketing to play an increasingly important role in advertising.
Feb 11, 2009
Behavioral Targeting and the Gender Divide
Why marketers should think about ways to incorporate the social sciences into tactics for enhanced campaign effectiveness.
Jan 14, 2009
The Future of Behavioral Targeting
Back to basics: deconstructing behavioral targeting and what it really means to communicate.
Dec 17, 2008
Integrating Behavioral Into TV, Web, and Mobile Campaigns
A look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives.
Nov 19, 2008
Trust in Behavioral Targeting
Five steps the behavioral targeting industry must take to build consumer trust.
Oct 22, 2008
The Beginning of the End to Privacy Debates?
As privacy concerns fuel debate in Washington, DC, companies are providing alternative methods of targeting that use non-personally identifiable information.
Sep 24, 2008
New Kid on the Behavioral Targeting Block
A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix.
Aug 27, 2008
Behavioral Targeting: Paving the Way to Integrated Marketing
While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Internet.
Jul 17, 2008
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