Elyse Tager

contact Elyse | subscribe |

Elyse Tager is founder and principal of Elymedia, an online and traditional media agency that has worked with many of the world's most recognizable brands, from Microsoft to PowerBar. With 20 years of executive marketing experience in direct response and 10 years of Internet marketing experience, Elyse has gained a thorough understanding of both types of media and how they interact. This depth of experience and knowledge has benefited her clients as they strategize marketing objectives in both on- and offline worlds.

Recent articles by Elyse Tager

Behavioral Targeting Takeaways From ad:tech SF
Technology vendors are refining their behavioral marketing offerings, aiming to give more control to both marketers and consumers. May 13, 2009

Targeting, Confidence, and Trust
Will the financial crisis cause consumers to be more concerned about privacy? Feb 18, 2009

Marketers Ramp up Efforts to Self-Regulate
Four advertising and marketing associations team up with the BBB to forge privacy guidelines for online behavioral advertising. Will this preemptive strike against government regulation work? Jan 21, 2009

When the Going Gets Tough, The Tough Get Behavioral
A look at the trends that will influence online marketing in 2009. Dec 24, 2008

Obama, Web 2.0, and the Best of Behavioral Marketing
How the president-elect can use technology to bypass news media to make direct appeals to the public. Nov 26, 2008

Behavioral and Web 2.0
How the definition of opt-in can get blurry in social media advertising. Oct 29, 2008

Behavioral Targeting's Role in Presidential Campaigns
How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed choice. Oct 1, 2008

Who Owns Behavioral Targeting Technologies?
Behavioral targeting is like a toy two children are fighting over. Who will win? Sep 3, 2008

Hearing out Behavioral Marketing's Critics
As technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Aug 6, 2008

Privacy and Behavioral Targeting Heat Up
There's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is becoming even harder to discern and define. Jul 9, 2008

More articles by Elyse Tager ...