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Archive for Elyse Tager

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Behavioral Targeting Takeaways From ad:tech SF
Technology vendors are refining their behavioral marketing offerings, aiming to give more control to both marketers and consumers. May 13, 2009
Targeting, Confidence, and Trust
Will the financial crisis cause consumers to be more concerned about privacy? Feb 18, 2009
Marketers Ramp up Efforts to Self-Regulate
Four advertising and marketing associations team up with the BBB to forge privacy guidelines for online behavioral advertising. Will this preemptive strike against government regulation work? Jan 21, 2009
When the Going Gets Tough, The Tough Get Behavioral
A look at the trends that will influence online marketing in 2009. Dec 24, 2008
Obama, Web 2.0, and the Best of Behavioral Marketing
How the president-elect can use technology to bypass news media to make direct appeals to the public. Nov 26, 2008
Behavioral and Web 2.0
How the definition of opt-in can get blurry in social media advertising. Oct 29, 2008
Behavioral Targeting's Role in Presidential Campaigns
How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed choice. Oct 1, 2008
Who Owns Behavioral Targeting Technologies?
Behavioral targeting is like a toy two children are fighting over. Who will win? Sep 3, 2008
Hearing out Behavioral Marketing's Critics
As technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Aug 6, 2008
Privacy and Behavioral Targeting Heat Up
There's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is becoming even harder to discern and define. Jul 9, 2008
Fetching Back Behavioral Targeting
An executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why. Jun 11, 2008
Behind-the-Scenes Innovations in Behavioral Targeting
Two vendors promise to serve up far more relevant ads and reduce ad budget waste. What's not to like? May 14, 2008
A New Breed of Behavioral Targeting
A first look at two brand new behavioral targeting products. Apr 16, 2008
Behavioral Targeting's Role in Presidential Campaigns
How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed choice. Mar 19, 2008
Privacy and Behavioral Targeting: How Much Data Is Too Much?
More targeting is better than less. Here's why. Feb 20, 2008

15 articles
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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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