Archive for Douglas Quenqua

191 articles
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• Publicis Moves Kinsella to Digitas North America as President
  Colin Kinsella has been with Razorfish since 2004, most recently as chief innovation officer. Oct 28, 2009
• Glam Nabs Yahoo Display Exec
  Josh Jacobs was Yahoo's top display ad exec and head of strategy for the Yahoo Publisher Network. Oct 12, 2009
• Rubbermaid Social Media Effort Thinks Inside the Container
  A kitchen makeover for a well-known author and community manager yielded results, but don't call it grassroots. Oct 8, 2009
• CafeMom Caters to Growing Number of Gaming Mothers
  Clorox is among the brands doing integrated sponsorships with new casual gaming destination. Oct 7, 2009
• MediaVest Diverts Broadcast Budget to Hulu
  Video site scores big upfront deal on strength of demographic targeting. Oct 5, 2009
• ComScore Finds Sharp Decline in Users Who Click Display Ads
  Percentage of Web users who click ads plummeted 50 percent in the past two years. Oct 1, 2009
• Federated Media Names Deanna Brown President
  Brown will work closely with CEO John Battelle, who has moved to a client development role. Sep 29, 2009
• Goodby Implores Ad Executives to Embrace Change
  Viral marketing starts at home for this creative ad agency exec. Sep 25, 2009
• Advertisers Lag Consumers in Mobile Adoption, For Now
  Despite widespread device adoption, spending on mobile ads is 2.2 percent of online display spending. Sep 24, 2009
• Web Will Account for 15 Percent of Total Ad Spend in 2010
  Spending on search advertising will drive further industry growth, according to GroupM Sep 22, 2009
• Microsoft Brings Behavioral Targeting to Mobile Network
  Online targeting segments now available through mobile display inventory. Sep 17, 2009
• VideoEgg Lets Clients Take AdFrames Across Web
  Advertisers can take display unit elsewhere on the Web, unbundling it from the firm's ad network. Sep 15, 2009
• IVillage Redesign Gives Prominent Play to Advertisers
  New look is sleeker and more modern, with a renewed emphasis on community. Sep 8, 2009
• Bonobos Takes DIY Approach to Social Media Marketing
  The online mens clothing retailer takes a skillful approach to engaging -- and sometimes apologizing to -- its loyal customers, without the help of an outside marketing firm. Sep 8, 2009
• Break.com Creates Mini-Doc Series for Levi's
  Videos about quirky Americana are part of Levi's Go Forth campaign. Aug 20, 2009
• The Gap Steps Up to Social Media in New Denim Campaign
  Campaign has no TV commercials, places greater emphasis on Facebook and online advertising. Aug 17, 2009
• YuMe, AutoTrader.com Deal Offers Behavioral Targeting for Video Ads
  YuMe becomes the latest to offer video advertisers behavioral targeting capabilities. Aug 17, 2009
• HSBC, NYMag.com Invite Commenters Into Display Ads
  Five regular commenters are recruited to start a conversation with other users inside the site's ad units. Aug 12, 2009
• Yahoo Study Suggests Metrics to Determine Video Engagement Levels
  Study finds high-engagement videos lead to much higher ad recall and Web site visits. Aug 7, 2009
• IDC: Online Ad Spend Drops for Second Consecutive Quarter
  Report finds spending declined in Q2, both in the U.S. and globally. Aug 5, 2009

191 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7 8 9 10

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