Todd Krieger
Todd Krieger is a creative thinker, a connector, and a believer in the power of a good idea. He likes playing among the diverse, and sometimes converging, worlds of publishing, entertainment, technology, and advertising and figuring out how best to leverage each for the benefit of the other.
His bona fides include stints at Microsoft, Yahoo, and Denuo (a boutique consultancy within Publicis). In that time he's produced hundreds of hours of award-winning interactive TV content, including NCAA Final Four Interactive and CSI Interactive. He also relaunched the broadway.yahoo.com vertical in tandem with American Express and helped bring to market the Internet's number one gossip site, omg.yahoo.com. While at Denuo, he worked with "The New York Times," Fox.com, and Condé Nast on how to transition their core print and broadcast assets into the digital world.
Todd has spoken around the world on issues of copyright, technology, and interactivity and has been published in "The New York Times," "Wired," "Premiere," "SPIN," and elsewhere. His book, "The Portable Pundit : A Crash Course in Cocktail Party Conversation" can still be found on Amazon. He lives in Venice, California.
Recent articles by Todd Krieger
Where's the Money, Lebowski?
Worthy players are getting venture funding and building audiences, yet more must be done to provide advertisers value from online video programming.
Sep 1, 2009
Online Video: The Business Without a Business Model
Until online video offers something really new, it won't live up to its promise and break into serious money.
Aug 18, 2009
Barry Diller Doubles Down With Ben Silverman and College Humor
IAC teams up with media entrepreneur Ben Silverman on one venture and names Ricky Van Veen to lead another one. Both projects hold promise for online video advertisers.
Aug 4, 2009
Mid-Summer's Roundup: Emmys, Comcast, and Rovi
Will television and online programming and advertising ever converge into one platform? Despite some obstacles, there's still promise.
Jul 21, 2009
Of Michael Jackson and CPMs
If the CPM for a prime-time TV ad is $20 and the CPM for a prime-time online ad is $60, what's the better deal?
Jul 7, 2009
What Does the New iPhone Mean for Video?
Apple's iPod, iTunes, and iPhone App Store were game-changers. Will Apple's 3G S do the same for mobile video?
Jun 23, 2009
A Monster Week in Online Video That Wasn't
Hulu and YouTube help sites make headlines, but online video evolves in fits and starts.
Jun 9, 2009
Everything That Streams Must Converge
Two recent developments move forward the marriage of TV and Web content.
May 26, 2009
Hulu-Disney: Watching for the Deal's Winners, Losers
Disney's decision to acquire a stake in the online video site could have fallout on other businesses.
May 12, 2009
What Is Online Video For: Marketing or Content?
Online video is now a vehicle to drive people to TV or a plaything to monkey around with for low-budget projects. Just ask Oprah.
Apr 28, 2009
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