Average Search CPC Data by Category for May 2008

Jun 17, 2008

A look at the average cost-per-click in search by vertical in the U.S. for April and May 2008. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

Average Search CPC by Category, April and May, 2008
Category CPC May ($) CPC April ($) Change (%)
Total finance 2.96 2.85 4
Mortgage 3.15 2.86 10
Auto finance 1.93 1.79 8
Insurance 10.63 9.49 12
Travel 0.74 0.76 -3
Automotive 0.49 0.49 0
Retail 0.45 0.40 12
Dating 0.40 0.38 5
Source: Efficient Frontier 2008

StumbleUpon Toolbar Stumble It! Digg! Digg this! Add to del.icio.us Add to Mixx!

Newsletter signup
Subscribe today and receive the next edition of SearchDay delivered to your inbox.




Learn more about Newsletters Learn more about Newsletters   Subscribe to RSS Feeds Subscribe to RSS Feeds
Print this page
 Send this article to a colleague