Ken Liebeskind

Recent articles by Ken Liebeskind

Wendy's Ropes Realtime Tweets Into 'Real' Campaign
Campaign is latest to aggregate Twitter activity on a branded destination. Oct 27, 2009

Ad Deals Let People Share in Charitable Giving
Dial Body Wash and CBS drama "Three Rivers" are among those working with publishers to donate some of their ad spend to worthy causes. Oct 16, 2009

Sara Lee Social Campaign Fails to Impress
Brand promotes lunch meats on social sites, but is criticized for going only halfway. Sep 21, 2009

Wendy's Sponsors ESPN's Football Friday
Wendy's signed on as the exclusive sponsor of ESPN's suite of football related content. Sep 4, 2009

'Augmented' Treatment for Wal-Mart Furniture Line
Becomes latest brand to create 3D product demos with help of user Web cams. Aug 21, 2009

What PaperG's Flyerboard Ads Can Do for Newspapers
Ad format has been embraced by newspapers eager to create more ad opportunities for small businesses. Aug 17, 2009

What PaperG's Flyerboard Ads Can Do for Newspapers
Ad format has been embraced by newspapers eager to create more ad opportunities for small businesses. Aug 12, 2009

WWE Wrestlers Add Muscle to Gillette's Online Video Ads
In the "Be a Superstar" campaign, online video ads feature WWE wrestlers who discuss how Gillette products fit into their lifestyles. Jul 27, 2009

Adcentricity Launches Digital Out of Home Research Service
Human surveys add accountability to ad network of digital screens. Jul 20, 2009

Bing and Sony Test New iPhone Formats From AdMob
Bing ad from Universal McCann utilizes the syndicated search format. Jul 13, 2009

More articles by Ken Liebeskind ...