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Archive for Ken Liebeskind

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Wendy's Ropes Realtime Tweets Into 'Real' Campaign
Campaign is latest to aggregate Twitter activity on a branded destination. Oct 27, 2009
Ad Deals Let People Share in Charitable Giving
Dial Body Wash and CBS drama "Three Rivers" are among those working with publishers to donate some of their ad spend to worthy causes. Oct 16, 2009
Sara Lee Social Campaign Fails to Impress
Brand promotes lunch meats on social sites, but is criticized for going only halfway. Sep 21, 2009
Wendy's Sponsors ESPN's Football Friday
Wendy's signed on as the exclusive sponsor of ESPN's suite of football related content. Sep 4, 2009
'Augmented' Treatment for Wal-Mart Furniture Line
Becomes latest brand to create 3D product demos with help of user Web cams. Aug 21, 2009
What PaperG's Flyerboard Ads Can Do for Newspapers
Ad format has been embraced by newspapers eager to create more ad opportunities for small businesses. Aug 17, 2009
What PaperG's Flyerboard Ads Can Do for Newspapers
Ad format has been embraced by newspapers eager to create more ad opportunities for small businesses. Aug 11, 2009
WWE Wrestlers Add Muscle to Gillette's Online Video Ads
In the "Be a Superstar" campaign, online video ads feature WWE wrestlers who discuss how Gillette products fit into their lifestyles. Jul 27, 2009
Adcentricity Launches Digital Out of Home Research Service
Human surveys add accountability to ad network of digital screens. Jul 20, 2009
Bing and Sony Test New iPhone Formats From AdMob
Bing ad from Universal McCann utilizes the syndicated search format. Jul 13, 2009
Social Network to Launch for International Internet Professionals
A digital agency veteran aims to help brings together professionals in search marketing, mobile, and other online specialties under one organization. Jul 6, 2009
Coldwell Banker Localizes Branded YouTube Channel
The International real estate firm launched a branded YouTube channel that is home to hundreds of videos from local sales agents and third-party media. May 12, 2009
Army Uses Game-Like Experience and Video to Woo Recruits
Virtual army post augments "Strength Like No Other" campaign. Apr 3, 2009
CBS's 'March Madness' Mobile App Forgoes Ad Innovation
An iPhone app with premium sports content is a marketer's dream, but this one's decidedly light on ads. Mar 17, 2009
ESPN Brings Dynamic Ads to Live Sports Broadcasts
ESPN360.com will carry ads in live streams of 124 college championship basketball games. Mar 10, 2009
At Sodahead.com, Advertisers Pay to Ask Questions
Kohl's and the International Olympic Committee are among the brands using the site's question-based ad offerings. Feb 18, 2009
GE Toys With Holograms in New Integrated Campaign
In the wake of its first-ever Super Bowl spots, GE is using online "augmented reality" to promote renewable energy products. Feb 2, 2009
CNN.com Tests Longer Video Ads in Live Streams
Starbucks and Cisco purchased in-stream ads of up to a minute in CNN's live coverage of Tuesday's inauguration. Jan 23, 2009
How ESPN and Ford Created the F-150 Ad
First ads in site redesign are a cut above standard digital ad fare. Jan 9, 2009
Barnes & Noble Animates the Classics in Collaboration with Authors
Bookseller creating short animated clips drawn from legendary works of literature, beginning with Huck Finn. Sep 8, 2008

21 articles
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Back to Ken Liebeskind

Director of eStrategy
Carnegie Hall New York, United States

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

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