Summer Hits to Entertainment and Movie Sites

Summer is movie season, but also a time when Web-users look for entertainment online through video and gaming sites. Hitwise identifies the top 10 sites for entertainment and those specific to movies.

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

Top Entertainment Sites by Market Share, June 2007 and June 2008 (%)
Property	June 2008	Property	June 2007
YouTube	8.80	YouTube	7.94
Pogo	3.62	Photobucket	3.33
Photobucket	2.49	Pogo	2.67
RuneScape	1.97	MySpaceTV	2.32
The Weather Channel	1.94	RuneScape	1.78
CNN.com	1.50	The Weather Channel	1.60
Yahoo Games	1.44	MSNBC	1.38
MSNBC	1.37	Yahoo Games	1.38
The Internet Movie Database	1.13	CNN.com	1.31
Webkinz	1.09	The Internet Movie Database	1.14
Source: Hitwise, 2008

Top Movie Sites by Market Share, June 2007 and June 2008 (%)
Property	June 2008	Property	June 2007
The Internet Movie Database	21.00	The Internet Movie Database	18.08
Netflix	8.82	Netflix	11.82
Yahoo Movies	8.13	Blockbuster	8.60
Blockbuster	5.37	Yahoo Movies	7.47
Fandango	4.88	MSN Movies	4.14
MSN Movies	3.99	Fandango	3.79
Moviefone.com	2.76	Flixster	2.79
Zap2it	1.76	Moviefone.com	2.70
Cinemark	1.65	MovieTickets.com	1.75
Movies.com	1.54	Movies.com	1.43
Source: Hitwise, 2008