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Archive for Mary Bowling

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LinkedIn and Local Search 101
Five steps for local businesses to participate in this online professional network. Oct 22, 2009
Twitter for Local Search
A look at tools and resources for local businesses to connect with people on Twitter who live or work nearby. Oct 8, 2009
Social Media and Local Search 101
Local businesses can tap social media to help promote their goods and services online. Here's a primer. Sep 24, 2009
Get Started in Local Search Without a Web Site
By taking advantage of these opportunities, which can be done as time and budget permit, you can build a decent presence across the Internet without a Web site. Sep 10, 2009
Bing Local: A New Face in Local Search
While waiting for details about the Microsoft-Yahoo to emerge, don't wait to get your business listed on Microsoft's Bing Local. Aug 27, 2009
Managing Multiple Listings on Google Maps
Google Maps is dropping duplicate local business listings as it cleans up results. How to ensure your best, correct listing survives. Aug 13, 2009
Local Search=Where Are You? + What Do You Do? Part 2
How to increase your company's visibility in Google Maps, Yahoo Local, and Bing Local. Jul 31, 2009
Local Search = Where Are You? + What Do You Do? Part 1
Search engines want to know the same things about your business that searchers want to know. Here are some things to do to avoid wasting your search marketing investment. Jul 16, 2009
Advertising and Local Search
What can you do to get people to shop at your business? Consider these approaches to stretch your range. Jul 2, 2009
Google Maps Dashboard a Boost for Local Businesses
Google gives local businesses another reason to update their local business information. Jun 18, 2009
Information and Trust in Local Search
Local business owners should claim and verify their local business listings in Google Maps. A new dashboard should make that easier to do. Jun 4, 2009
Local Search's Google 10 Pack
Some local business owners rank well in Google's Universal Search results, but cannot crack into the local business results, a.k.a., the Google 10 pack. May 21, 2009
Yelp and Local Search
Local businesses need to manage their online reputation on the consumer-generated review site. Here's where to start. May 7, 2009
Craigslist and Local Search
Local businesses can leverage the power of searches on this online classified ad site that gets more than 20 billion page views each month. Apr 23, 2009
Yahoo and Local Search
Why local search marketers should try spending more time, money, and effort on Yahoo again. Apr 9, 2009
When All Search Is Local
How to use Google and Yahoo to your advantage locally. Mar 26, 2009
Tools for Local Search
Two directory listing services and two Google tools provide an assist to local search marketers. Mar 12, 2009
How Citations Help with Local Search
There are plenty of reasons to increase the number of references to your business on yellow pages and other sites. Here's how. Feb 26, 2009
Why Local Businesses Need E-mail Marketing
E-mail marketing offers a low-cost, easy way for local businesses to reach out to customers. Feb 12, 2009
Why Should I Buy From You?
Online marketers must offer a convincing answer that's part of their marketing message. Three pitfalls to avoid. Jan 29, 2009

31 articles
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Back to Mary Bowling

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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