Archive for Dan Solomon

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Turbo-Charged Social Networks: Lessons From Bundlers
The techniques of cultivating and motivating people who bundle campaign contributions provide some important insights into marketing through social networks. Dec 10, 2008
Rapid Transitions: Changing Brand Meaning in Plain View
The new government being formed by President-Elect Obama's team provides great insight into creating expectations for transparency and interaction. Nov 26, 2008
Generation O: The Implications for Traditional Marketers
Campaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading Nov 12, 2008
A Two-Year Campaign Nears Its End
An invisible Web that includes e-mails and text messages aims to drive offline action -- getting people to vote. Oct 29, 2008
What Marketers Can Learn From an Extreme Event
The U.S. presidential debate provides insights into how to integrate digital experiences and live events. Oct 1, 2008