The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, October 2008 | |||
|---|---|---|---|
| Industry | Total Impressions, October 2008 (M) | Change From Previous Month (%) | |
| Automotive | 8,144.2 | -2 | |
| Business-to-business | 3,320.0 | 7 | |
| Consumer goods | 9,542.4 | 3 | |
| Entertainment | 6,022.8 | 3 | |
| Financial services | 45,318.5 | 12 | |
| Hardware and electronics | 2,754.7 | -14 | |
| Health | 6,496.5 | 1 | |
| Public services | 8,499.5 | -14 | |
| Retail goods and services | 22,134.8 | -11 | |
| Software | 1,665.8 | -22 | |
| Telecommunications | 24,211.3 | -23 | |
| Travel | 8,517.7 | 3 | |
| Web media | 23,361.2 | -1 | |
| Total | 169,989.3 | 3 | |
| Source: Nielsen Online, 2008 | |||
| Top 25 Companies by Sponsored Link Impressions, October 2008 | |||||
|---|---|---|---|---|---|
| Company | Sponsored Link Impressions, October 2008 (M) | ||||
| True | 6,751.1 | ||||
| Wu-Yi Source | 1,319.3 | ||||
| FUSE Networks LLC | 971.1 | ||||
| Israel Ministry of Tourism | 917.3 | ||||
| eBay | 701.8 | ||||
| InterActiveCorp | 641.7 | ||||
| Yahoo Inc. | 528.7 | ||||
| Zencon Technologies LLC | 397.7 | ||||
| UGO Networks Inc. | 377.8 | ||||
| Target Corp. | 308.7 | ||||
| Amazon.com, Inc. | 258.4 | ||||
| Internet Made Simple | 250.5 | ||||
| Microsoft Corp. | 223.0 | ||||
| Business.com Inc. | 216.0 | ||||
| NexTag Inc. | 214.5 | ||||
| Bottom Line Publications | 204.9 | ||||
| InterContinental Hotels Group PLC | 185.2 | ||||
| Smarter.com | 178.4 | ||||
| StudyAbroad.com | 175.4 | ||||
| Experian Group Ltd. | 169.4 | ||||
| 168.4 | |||||
| Countrywide Financial Corp. | 165.4 | ||||
| RealAge Inc. | 156.8 | ||||
| Interchange Corp. | 156.5 | ||||
| Money And Markets | 148.8 | ||||
| Source: Nielsen Online, 2008 | |||||