Feedback for: Click Fraud: What It Is, How to Fight It

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Click Fraud: What It Is, How to Fight It by Kevin Lee

An area of network click fraud which I have found to be growing at a substantial rate (much higher than the Click Fraud Index: quarterly data released by Click Forensics) is the IYP space. Internet Yellow Page companies have click fraud rates consistently in the 25% to 32% range. For various reasons fraudsters are targeting these companies. It is unfortunate that the smaller advertisers (using IYPs) are unwittingly absorbing all this fraud. All the IYPs utilize syndication partners and thus fraud is very common. Not enough of the fraud is being filtered out, and small advertisers are being fleeced.

Peter Vogt