Feedback for: How Marketers Miss the Mark With Gamers

Readers Write in About:
How Marketers Miss the Mark With Gamers by Matt Story

Interesting article. However, I disagree with some of the things you mentioned.

Our agency, Gage Marketing, does very successful online/offline promotional campaigns for Sony Playstation that have not only exceeded their expectations but have driven more store traffic, captured critical consumer information for a challenging group of consumers (16-24 hard-core male gamers), and set a standard of creativity most interactive agencies simply cannot match.

To give you some metrics, the promotion we did for Sony Playstation had a 7.3% response rate for a 13-week promotion for a video game launch that offered a grand prize trip to London to meet the Sony Playstation team, be sketched, scanned, and photographed as a character in the sequel to an M-rated game of theirs.

As a result, they've become a long-term client of ours. The trick is to have the ability and technology expertise to implement something so bleeding-edge that it gets consumers attention.

Robert Feeney
Gage Marketing