Feedback for: Making Distinctions in Contextual Advertising

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Making Distinctions in Contextual Advertising by Hollis Thomases

Great article.

Eyeblaster is seeing an increased interest in our contextual formats. I think it's about harnessing the magic of relevance: When the right message is delivered to the right audience at the right time, poof!, it's suddenly not advertising. It's valuable, relevant information that pulls shoppers into the sales funnel.

For examples of what contextual relevance looks like in display advertising, check out the Creative Zone.

John Haake