Feedback for: When Targeting Goes Wrong

Readers Write in About:
When Targeting Goes Wrong by Jason Burby

While I agree it's important to target the right people, I think your example was a little flawed. Firstly, I don't think iPhone has a stronghold on the market anymore; there is the Google Android and the new BlackBerry Storm touch screen. Also, mobile content is more relevant to a BlackBerry because of the interface. The iPhone was designed to have a full browser, and you zoom in on what you want to read, therefore you don't need a mobile version. The iPhone is supposed to be a miniature computer, no?

Kelly