George John
George H. John is CEO of Rocket Fuel Inc., a computational advertising company whose premium ad network allows agencies and advertisers to run successful online campaigns and whose technology platform offers optimized ad delivery. For over 20 years, George has helped companies boost revenues via more efficient data-driven sales and marketing, working with such companies as Amazon, Kraft, McDonald's, and Wells Fargo. Prior to Rocket Fuel, George led groups at IBM, E.piphany, salesforce.com, and Yahoo, where he led teams responsible for delivering behavioral targeting, recommendations, optimization, and click fraud products.
As a kid, George spent too much time watching "Star Trek," which led to a short-lived interest in model rocketry (his eyebrows grew back) and a lifelong interest in technology. George earned BS, MS, and PhD degrees in computer science from Stanford, specializing in artificial intelligence and advanced statistics. During his graduate studies, he won a National Science Foundation fellowship and worked with NASA in the summers, earning his "rocket scientist" credentials.
Recent articles by George John
Everything Matters in Display Ad Campaigns
Multiple factors can influence the success of a display advertising campaign. Here's a look at some.
Oct 28, 2009
Advertising Wisdom From the No. 1 Ladies Detective Agency
While you can't always get what you want, your chances improve if you can clearly articulate what you want and what you don't.
Sep 30, 2009
Why I Love Display Ads
Ad exchanges offer an easy solution to both buyers and sellers of ad space.
Sep 2, 2009
A Tale of 10 Pixels
When running multiple ad networks concurrently, either as a test or part of a large campaign, it's important to understand how their targeting strategies will interact.
Aug 5, 2009
Display Advertising: From Diapers and Beer to Electronica
There's no point in fighting tools; you have to learn to use them. A behavioral marketing case study for display advertising.
Jul 8, 2009
Craigslist Has No Ads?
The holy grail of advertising? When Web site visitors don't think of ads as advertising.
Jun 10, 2009
Wanamaker and Response Prediction
Moving from hindsight to foresight when optimizing online ad campaigns.
Apr 15, 2009
Horses and Cars in Online Advertising
Should you target ads based on context or behavior? First, don't go backwards.
Mar 18, 2009
More articles by
George
John
...
