John Gaffney

Recent articles by John Gaffney

Online Auto Spending Surpasses Dealer Expectations
Borrell finds online is leading driver of dealer foot traffic, contributing value far beyond what dealers themselves believe. Nov 13, 2009

Pharma Brands and Social Sites Fall Prey to Fraud
The economic hardships of the past year have put a harsh light on the dark side of Internet marketing, according to a study released today by MarkMonitor. Sep 28, 2009

Dynamic Logic Says Bigger Can Be Better After All
News reports have focused on a study's disappointing results for large ad units, but size isn't really the point. Aug 20, 2009

Adify Reports Rising CPMs in Some Categories
Median CPMs remained flat, but real estate and news/entertainment verticals have seen price increases. Aug 19, 2009

Hothand Aims for Phi Kappa Mobile
Ad-supported mobile startup is building relationships with a growing network of colleges and universities. Aug 14, 2009

GM Experiment with eBay Has Data in the Details
Arrangement lets GM sell online without bypassing its 220 California-based dealers. Aug 10, 2009

CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
Best Buy and VacationRentals.com are among advertisers using a new service to promote real-time sales and specials. Aug 7, 2009

Kayak Maker Finds Value in Uncharted Social Waters
Confluence is so sure of its expert customer base that the company created its own social networks, when more careful competitors have opted for the decidedly safer eddies of Facebook and Twitter. Jun 24, 2009

New Yahoo Display Tool May Compete with Newspaper Partners
New DIY display tools launched by Yahoo and Google could add insult to already injured newspaper publishers. Jun 23, 2009

As Vote Looms on North Carolina Affiliate Tax, Amazon Warns Partners
If budget bill passes, North Carolina will be the second state after New York to tax affiliate sales. Jun 18, 2009

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