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Average Search CPC Data by Category for July 2009

A look at the average CPC in search by vertical in the U.S. for July 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, June and July 2009
Category CPC July ($) CPC June ($) Change (%)
Automotive 0.47 0.49 -3
Finance 1.78 1.55 14
Retail 0.37 0.40 -7
Travel 0.51 0.56 -10
Source: Efficient Frontier 2009


Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Publisher
Confidential Leading Publisher New York, United States

Director, Online Acquisition Marketing - Consumer (eCommerce, SEM/SEO)
Barnes & Noble.com New York, United States