Coke Clobbering Pepsi on Facebook, But Not on Twitter

One has to credit Pepsi's commitment to charitable programs in its "Refresh Project," which will ultimately donate $20 million to local community projects.

For more than a month, the soft drinks maker has been hammering the PR message that it's going to use Facebook, Twitter, and other social media entities to promote the initiative. Pepsi's been touting these ideas while pointing out - in a self-congratulatory fashion - that it's passing on a Super Bowl ad for the first time in 23 years in favor of social media buzz.

Well, this led me to check out the brand's Facebook presence this morning. It had 307,326 "fans."

That piqued my curiosity to see what Coke's Facebook presence looked like. Somewhat surprising was the humongous gap between the "big two" - Coke has more than 4.5 million "fans."

But the social media picture is not all bad for Pepsi. It has 20,923 "followers" on Twitter, while Coke has 15,798.

1 Comments

• 7 Feb 2010 15:11 by Kate36

  Social media must be working well for Pepsi if they are passing on a Super Bowl ad this year! Social media outlets are a great way for them to communicate their new 'Refresh Project' to the public because it's the younger generation who will be the most excited to get involved.
  Although there is a big difference in 'Facebook Fans' between Pepsi and Coke, Pepsi is making a great decision to jump on the bandwagon and use social media as its main outlet.
  This was written over a week ago and Pepsi's fans on Facebook has already increased from 307,326 to 439,003. Social Media can insure constant growth and is a lot cheaper than other ways of advertising.